Book appointment
Rubber logo

Rubber

Building a strong, organic sales channel for an online sofa and living room store kautsch.com through Google top rankings.

To the website

Project Rubber

Hard Facts

Destination

Establishment of a monthly sales channel for kautsch.com, through Google top rankings.

Period

01.03.2021 until 21.02.2022
12 months+

Result

Stabilen, flüssigen SEO-Umsatzkanal aufgebaut &
14,600 € monthly savings through the Traffic-value.

Status

Active

Lead

- Markus Friedrich

Budget

Medium

Cooperation

Advisory

Difficulty

Medium

(8/10)

Executive Summary

Google rankings

Keywords on page 1
74
+637,8%
Keywords on in the top 3
59
+310,0%
Keywords in 1st place
6
+600,0%
Value of monthly traffic*
989 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ 7.5-fold Traffic

Rankings

Before

Rankings

After

→ 310 % more keywords in the Google Top 3

→1,860 % more keywords in the Google Top 4-10

-> 611 % more keywords in the Google Top 100

Traffic

The overview

+538%

Visibility growth after 12+ months

+ 590 %

Visitor growth - comparison of periods (12 months)

Before:
28.02.2020 – 28.02.2021

→ approx. 12,000 clicks

 

After:
01.03.2021 – 21.02.2022

→ approx. 71,000 Clicks

 

 

Result:

+ 59,000 clicks (+ 590 %)

Rubber

The task

The Sofa-Onlineshop Kautsch möchte einen Umsatzkanal durch organischen Google Traffic aufbauen und für alle Begriffe rund um sein Sortiment Sofas, Sessel, Beistelltische & Deko, Spitzenpositionen einnehmen.

Main Goal: Das Top-Ranking für das Kernprodukt Modulares Sofa, sowie weitere große Kategorien, um einen organischen Umsatzkanal aufzubauen. 

Die Website wurde Anfang 2019 erstellt, verfügt über vereinzelte Beiträge, verfügt jedoch über keinerlei Contenterstellung oder Linkbuilding.

The online store is already active in other marketing disciplines such as performance marketing and social media marketing. Thus, a certain brand awareness is present.

This provides a good basis for the SEO project, but no SEO measures have been implemented up to the start date.
Im Februar 2019 fand ein Relaunch auf Shopify statt.

Rubber

The goals

1. goals

Building an organic revenue channeltop rankings for categories of the store, as well as individual very strong subcategories in Germany.

 

Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.

 

Optimal linking of the most important products and product categories through internal links and references to each other.

2. market overview

Der Möbel-Markt ist groß. Während wir uns mit dem Modulsofa noch in einer Nische befindet, in der wir uns etwas leichter durchsetzen können, werden wir es bei generischeren Keywords wie Sofa, Couchtische & co. deutlich schwieriger haben. Hier konkurrieren mit vielen  namhaften Online-Shops wie Otto, Ikea, Home24 etc.

Competition is very strong in the residential sector.

 

 

 

 

3. competition overview:

  • Competitive strength: 8/10
  • Competitors:
    Otto, Ikea, Home24, XXXLutz etc.

Kautsch is in an ever-growing niche. As the demand for modular sofa systems continues to grow, more and more competitors are following suit and becoming aware of the topic of SEO.

 

The focus for this customer is clearly on positioning us in the modular sofa sector.

 

Keyword

Searches /month

Change of position

Modular sofa

> 8.000

+100 places - in 1st place

modular sofa

> 8.900

+100 places - in 1st place

Leather couch

> 11.000

+93 places - in 8th place

Rubber

The battle plan

  1. Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
  2. Phase: Keyword optimized blog posts: Inhalt ist wichtig für die Topic relevance, vor allem bei breiteren Produktportfolios. Beiträge zu Anwendungen der Produkte, zu Materialien der Produkte helfen Google die Topic relevance zu bestätigen.
  3. Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
 
 

Conclusion:

  • Product Keywords: medium-strong competition on the product keywords, 
  • Category Keywords: above average competition on the category keywords 
  • Content-keywords: below-average competition for blog posts with a thematic focus

Arrange free SEO initial consultation

Book appointment

Open questions? Shoot!

Questions, cooperation or suggestions?
Then write us an email directly!
We are looking forward to your project or idea!

Our services

Overview

SEO top posts

Top ratings

Experiences & Reviews for Niels Stuck - Wolf of SEO

Gifts

© Wolf of SEO - 2025
Made with ❤ By Alpha Design

SEO Funnel Breakdowns

Sieh, wie echte Brands mit SEO Millionen umsetzen – jetzt Breakdowns sichern!

Jetzt Videos anfordern!

⚠️ Wichtig: Die Bestätigung zum Audit erhältst du per Telefon