Building a strong and organic sales channel for a kitchenware manufacturer through Google top rankings.
Development of a monthly sales channel for Hoffmann Germany, through Google Toprankings.
Start: 01.11.20 – 17.08.21
(still active)
Plannable organic sales channel established + monthly 3,500 $ advertising budget saved through organic Traffic.
Active
Niels Stuck
Lucas Perduss
Medium
2020 - Full service
2021 - Advisory
Heavy (7/10)
*(Costs if the Traffic through Google Ads would be purchased)
Before:
30.01.2020 – 31.10.2020
→ approx. 2,600 clicks
After:
31.10.2020 – 17.08.2021
→ approx. 11,000 Clicks
Result:
+ 8,400 clicks (+323,07%)
The kitchen supplies online store Hoffmann Germany wants to build up a sales channel through organic Google traffic and achieve a top position for all terms relating to its pans, pots, griddles and accessories.
Target: Top rankings for product categories and individual products to build an organic sales channel.
Initial situation
The website was created at the end of 2019, no Content, SEO texts or Backlinks.
The online store had a high conversion rate, was already scaling through performance marketing and had a certain brand awareness.
Despite the relatively young brand, there were already isolated rankings in positions 30-40, which provided a reasonable basis for the SEO project. Nevertheless, no SEO measures had been implemented up to the start date. There were still no copywriters or Backlinksand no content strategy or SEO texts. In addition, the kitchen market is a highly competitive niche with numerous established brands and large online stores, which in theory should make the project a challenge.
Pans
> 20.000
+31 places - in 3rd place
Frying pan
> 9.900
+27 places - in 3rd place
High rim pan
> 250
+3 places - in 1st place
Conclusion:
By 
German 
English