Gym Nutrition

Building a strong and organic sales channel for a supplement store through Google top rankings.

Project Gym Nutrition

Hard Facts

Destination

Development of an organic sales channel for Gym Nutrition. Improving the rankings of the fitness & nutritional supplement store.

Period

15.04.2020 to 15.01.2021 (9 months)

Result

Plannable organic sales channel in the mid five-digit range established.

Status

Project completed

Lead

Niels Stuck

Budget

High

Cooperation

Full service (except for content creation) - focus on implementations, data-based text optimization and Link building

Difficulty

Medium (6/10)

Executive Summary

Google rankings

Keywords on page 1
41
+545,72 %
Keywords on in the top 3
40
+154,17 %
Keywords in 1st place
8
+250 %
Value of monthly traffic
0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Mid April 2020

Traffic

Mid-January 2021

→ 2.5-fold Traffic

Rankings

Start

Rankings

End of project

→ 155% more keywords in the Google Top 3

→1400 % more keywords in the Google Top 4-10

-> 260 % more keywords in the Google Top 100

Traffic

The overview

+4.225,45 %

Visibility growth

+287,07 %

Visitor growth - comparison of time periods (9 months)

Before:
01.02.2020 – 31.03.2020

→ approx. 3,059 clicks

→ approx. 132,623 impressions

 

After:
01.12.2020 – 30.01.2021

→ approx. 9,085 Clicks

→ approx. 592,034 impressions

Result:

+ 6,026 clicks (+196,99%)

+ 459,411 impressions (+364,,40%)

Gym Nutrition

The task

Establishing an organic sales channel for Gym Nutrition and improving the rankings of the online store for fitness supplements. The focus here was on specific products selected by customers.

 

The initial situation

The store is based on WordPress and was only launched in mid-2018. So although we weren't dealing with a completely new project here, it wasn't an old store either.

Dietary supplements have long been a business that is very strongly represented online, so Gym Nutrition can already be described as "new" here.

A low level of Trustno optimization, hardly any Backlinks. An almost unfinished project, but one that has a basic brand awareness through social media & Amazon.

Gym Nutrition

The goals

Searches /month

Change of position

ZMA

> 1.700

+45 places - in 1st place

Weight Gainer

> 5.600

+29 places - in 5th place

Magnesium bisglycinate

> 800

+31 places - in 1st place

Gym Nutrition

The battle plan

  1. Phase: Text optimization & Onpage optimization (:white_check_mark:Onpage optimization) (:white_check_mark: - product texts)
    Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.

  2. Phase: Keyword optimized blog posts (:white_check_mark: - completed)
    Blog posts on related topics that the target group is looking for in the event of a potential pest infestation.

  3. Phase: Through Link building on position 1-3 (:white_check_mark: - completed)
    Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.

 

Conclusion:

  • Strong competition for product keywords, medium to strong competition for content keywords.
  • A relatively young website, with many products, no Backlinks and a still inconspicuous position on the market.
  • Not ideal conditions for SEO success, but fortunately the scaling via Amazon and the branding activity already brought with it a basic brand awareness.
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