Building a strong and organic sales channel for a supplement store through Google top rankings.
Development of an organic sales channel for Gym Nutrition. Improving the rankings of the fitness & nutritional supplement store.
15.04.2020 to 15.01.2021 (9 months)
Plannable organic sales channel in the mid five-digit range established.
Project completed
Niels Stuck
High
Full service (except for content creation) - focus on implementations, data-based text optimization and Link building
Medium (6/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
01.02.2020 – 31.03.2020
→ approx. 3,059 clicks
→ approx. 132,623 impressions
After:
01.12.2020 – 30.01.2021
→ approx. 9,085 Clicks
→ approx. 592,034 impressions
Result:
+ 6,026 clicks (+196,99%)
+ 459,411 impressions (+364,,40%)
Establishing an organic sales channel for Gym Nutrition and improving the rankings of the online store for fitness supplements. The focus here was on specific products selected by customers.
The initial situation
The store is based on WordPress and was only launched in mid-2018. So although we weren't dealing with a completely new project here, it wasn't an old store either.
Dietary supplements have long been a business that is very strongly represented online, so Gym Nutrition can already be described as "new" here.
A low level of Trustno optimization, hardly any Backlinks. An almost unfinished project, but one that has a basic brand awareness through social media & Amazon.
The aim was and is to generate a reliable stream of new monthly customers through top Google rankings for the store and the products of the Gym Nutrition Shop, as well as with selected blog posts.
Target #1: Top rankings for product keywords to expand the organic sales channel.
Target #2: Top rankings for articles on fitness topics with product reference to reach new interested parties.
Target #3: Long-term Trust against Google in order to gain a more advantageous standing against the competition.
Food supplements. Tough stuff. Tough, highly competitive and very rewarding industry. There are many direct high-conversion keywords relating to dietary supplements and their active ingredients. Among them are some that are particularly Traffic but are fought over like a war zone.
→ There really is a lot of money in the top positions here, but a lot of work is also required.
Support is provided by Content-topics relating to muscle building, health and fitness in order to reach the relevant target group.
3. competition overview:
→ Competitive strength for product keywords: 8/10
→ Competitive strength for Content-Keywords: 7/10
→ Competitors are:
a) Food supplements online stores (direct competition)
b) Affiliate sites and comparison sites with a focus on supplements (indirect competition)
c) Content-Sites and blogs about fitness supplements (indirect competition)
ZMA
> 1.700
+45 places - in 1st place
Weight Gainer
> 5.600
+29 places - in 5th place
Magnesium bisglycinate
> 800
+31 places - in 1st place
Conclusion: