Garden House Factory

Build a strong, organic revenue channel for a garden online store Garden house factory.com through Google top rankings.

Project Garden House Factory

Hard Facts

Destination

Establishment of a monthly sales channel for Garden House Factory, through Google top rankings.

Period

04.07.2021 until 24.06.2022
12 months+

Result

Stabilen, flüssigen SEO-Umsatzkanal aufgebaut &
76,000 € monthly savings through the Traffic-value.

Status

active

Lead

- Markus Friedrich

Budget

High

Cooperation

Consulting / Performing

Difficulty

Heavy

(9/10)

Executive Summary

Google rankings

Keywords on page 1

1735

+261,8%

Keywords in the top 3

851

+269,4%

Keywords in 1st place

190

+509,0%

Value of monthly traffic*

16807 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ 4-fold Traffic

Rankings

Before

Rankings

After

→ 260 % more keywords in the Google Top 3

→255 % more keywords in the Google Top 4-10

-> 213 % more keywords in the Google Top 100

Traffic

The overview

+128%

Visibility growth After 9+ months

+ 619%

Visitor growth - comparison of periods (12 months)

Before:
04.09.2020 – 04.07.2021

→ approx. 147,352 clicks

After:
04.07.2021 – 24.06.2022

→ approx. 913,484 Clicks

Result:

+ 766,132 clicks (+ 619 %)

Garden House Factory

The task

The Garden-Onlineshop Gartenhausfabrik wants to build a revenue channel through organic Google traffic and rank top for all terms related to its range of garden sheds, tool sheds, vacation homes, saunas and wooden garages.

Main Goal: Das Top-Ranking für das Kernprodukt Gartenhäuser, sowie weitere große Kategorien, um einen organischen Umsatzkanal aufzubauen.

Die Website wurde Mitte 2020 erstellt, verfügt schon über etwas SEO-Texte auf den Kategorie-Seiten und ein paar Blog-Beiträge, die auch schon gut ranken. Linkbuilding has not yet been made at this time.

The online store is already active in other marketing disciplines such as performance marketing and social media marketing. Thus, a certain brand awareness is present.

This provides a good foundation for the SEO project to build on.

Garden House Factory

The goals

1. goals

Building an organic revenue channeltop rankings for categories of the store, as well as individual very strong subcategories in Germany.

Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.

Optimal linking of the most important products and product categories through internal links and references to each other.

2. market overview

Der Garten-Markt ist groß. Selbst die Nische der Gartenhäuser ist schon stark umkämpft und es befindenden sich starke Wettbewerber schon seit mehren Jahre auf dem Markt und bei Google. Selbst andere Kategorie-Zweige wie Sauna & Co. geben uns kein leichtes Spielfeld. Wir konkurrieren hier hauptsächlich direkt mit andere Gartenhaus-Shops, da wir auch den Großteil unseres Fokus auf Gartenhäuser legen. Durch genügend Budget für den Link building and the associated build-up of site strength, we can position ourselves here despite strong competition.

3. competition overview:

Competitive strength: 8/10
Competitors:
Gartenhaus GmbH, Hornbach, Obi, Holzprofi24 etc.

Garden House Factory is already in a strong and competitive market.
The competition is already implementing SEO measures.

The focus for this customer is clearly to position us in the garden house sector.

Keyword

Searches /month

Change of position

Garden house

> 221.000

+17 places - in 3rd place

Wooden garage

> 5.500

+5 places - in 1st place

Barrel sauna

> 51.000

+5 places - in 5th place

Garden House Factory

The battle plan

Phase: Textoptimierung & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
Phase: Keyword optimized blog posts: Inhalt ist wichtig für die Topic relevance, vor allem bei breiteren Produktportfolios. Beiträge zu Anwendungen der Produkte, zu Materialien der Produkte helfen Google die Topic relevance zu bestätigen.
Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

Product Keywords: medium-strong competition on the product keywords,
Category Keywords: above average competition on the category keywords
Content-keywords: below-average competition for blog posts with a thematic focus

Garden House Factory

Project Garden House Factory

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Before

Traffic

After

→ 4-fold Traffic

Rankings

Before

Rankings

After

→ 260 % more keywords in the Google Top 3

→255 % more keywords in the Google Top 4-10

-> 213 % more keywords in the Google Top 100

Traffic

The overview

Visibility growth After 9+ months

Visitor growth - comparison of periods (12 months)

Garden House Factory

The task

Garden House Factory

The goals

1. goals

2. market overview

3. competition overview:

Garden House Factory

The battle plan

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