Garden House Factory

Build a strong, organic revenue channel for a garden online store Garden house factory.com through Google top rankings.

Project Garden House Factory

Hard Facts

Destination

Establishment of a monthly sales channel for Garden House Factory, through Google top rankings.

Period

04.07.2021 until 24.06.2022
12 months+

Result

Stable, fluid SEO revenue channel built &
76,000 € monthly savings through the Traffic-value.

Status

active

Lead

- Markus Friedrich

Budget

High

Cooperation

Consulting / Performing

Difficulty

Heavy

(9/10)

Executive Summary

Google rankings

Keywords on page 1

1735

+261,8%

Keywords in the top 3

851

+269,4%

Keywords in 1st place

190

+509,0%

Value of monthly traffic*

16807 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ 4-fold Traffic

Rankings

Before

Rankings

After

→ 260 % more keywords in the Google Top 3

→255 % more keywords in the Google Top 4-10

-> 213 % more keywords in the Google Top 100

Traffic

The overview

+128%

Visibility growth After 9+ months

+ 619%

Visitor growth - comparison of periods (12 months)

Before:
04.09.2020 – 04.07.2021

→ approx. 147,352 clicks

After:
04.07.2021 – 24.06.2022

→ approx. 913,484 Clicks

Result:

+ 766,132 clicks (+ 619 %)

Garden House Factory

The task

The Garden-Onlineshop Gartenhausfabrik wants to build a revenue channel through organic Google traffic and rank top for all terms related to its range of garden sheds, tool sheds, vacation homes, saunas and wooden garages.

Main Goal: The top ranking for the core product garden sheds, as well as other major categories to build an organic sales channel.

The website was created in mid-2020 and already has some SEO texts on the category pages and a few blog posts that already rank well. Linkbuilding has not yet been made at this time.

The online store is already active in other marketing disciplines such as performance marketing and social media marketing. Thus, a certain brand awareness is present.

This provides a good foundation for the SEO project to build on.

Garden House Factory

The goals

1. goals

Building an organic revenue channeltop rankings for categories of the store, as well as individual very strong subcategories in Germany.

Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.

Optimal linking of the most important products and product categories through internal links and references to each other.

2. market overview

The garden market is huge. Even the garden shed niche is highly competitive and there have been strong competitors on the market and on Google for several years. Even other category branches such as sauna & co. do not give us an easy playing field. We mainly compete directly with other garden shed stores, as we also focus mainly on garden sheds. With enough budget for the Link building and the associated build-up of site strength, we can position ourselves here despite strong competition.

3. competition overview:

Competitive strength: 8/10
Competitors:
Gartenhaus GmbH, Hornbach, Obi, Holzprofi24 etc.

Garden House Factory is already in a strong and competitive market.
The competition is already implementing SEO measures.

The focus for this customer is clearly to position us in the garden house sector.

Keyword

Searches /month

Change of position

Garden house

> 221.000

+17 places - in 3rd place

Wooden garage

> 5.500

+5 places - in 1st place

Barrel sauna

> 51.000

+5 places - in 5th place

Garden House Factory

The battle plan

Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Contributions to applications of the products, to materials of the products help Google to confirm the topic relevance.
Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

Product Keywords: medium-strong competition on the product keywords,
Category Keywords: above average competition on the category keywords
Content-keywords: below-average competition for blog posts with a thematic focus

Garden House Factory

Project Garden House Factory

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Before

Traffic

After

→ 4-fold Traffic

Rankings

Before

Rankings

After

→ 260 % more keywords in the Google Top 3

→255 % more keywords in the Google Top 4-10

-> 213 % more keywords in the Google Top 100

Traffic

The overview

Visibility growth After 9+ months

Visitor growth - comparison of periods (12 months)

Garden House Factory

The task

Garden House Factory

The goals

1. goals

2. market overview

3. competition overview:

Garden House Factory

The battle plan

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