Link building belongs to the SEO measures that fall under the area of off-page optimization. Under the term offpage optimization is understood, measures of search engine optimization which are outside the own web page to perform. Offpage search engine optimization includes measures on the Webmaster not have a permanent and regular influence.
The external link building of a website is probably the most important Ranking Criterion of your website. In order to achieve natural link building, several rules must be followed.
What is natural link building?
Natural link building is given when visitors or Webmaster your website, your Content e.g. you consider articles and posts to be so interesting that you link to them from your website. And thus promise your own visitors added value. The primary motto is to attract the visitor and or Webmaster into the Content in order to obtain as many of these natural links as possible.
Bei der Offpage Optimierung sollte man nun versuchen den Linkaufbau natürlich wirken zu lassen. Warum dies? Ganz einfach. Suchmaschinen wie Google & Co verfügen über diverse Filterfunktionen die „Anschlagen“ wenn eine Unregelmäßigkeit im Bereich des Linkaufbau festgestellt wird. Sei es z.B. das Kaufen von links oder Netzwerklinks, Doorway Page (Bridge sides) and much more.
What can happen if the search engines "notice" that my link growth is not natural?
Nun dies führt unweigerlich zu Sanktionen durch die Suchmaschinen, in erster Linien erhalten solche Webseiten erst mal einen „Dämpfer“ in Form von einer deutlichen Verschlechterung des Rankings, also die Platzierung in den Serps (Suchmaschinen Ergebnisseiten) wird nach hinten geschoben. Beispiel: Ihre Webseite rankte vor der Strafe auf Platz 4 unter einem KeywordAfter the penalty, the page is ranked 31st. Further penalties can be that not all subpages are displayed, thus a clear Traffic-loss takes place.
Probably the worst punishment is exclusion from the Indexwhich means that this website is removed from the searchIndex We call this process "burning".
With the natural structure of Backlinks should primarily be paid attention to the fact that not only home page links are used to build links. For it is relatively unlikely that "all" Webmaster Find your offer so interesting that they link to your page from the home page. Furthermore, it is an indicator for "not natural link building" if your website has many footer links. So links that are mainly located in the footer area of other websites.
Anchor texts in link building
Recurring link texts and descriptions, can also be such an indicator, so make sure that you always use changing descriptions and link texts when building links.
It is also impossible for the search engines to understand that e.g. 122 websites point to your website with the same link text. The same is true for Web catalog-entries that you use for link building. Here you should also pay attention to whether the selected Web catalog is not provided with a penalty. An indication of this could be if the Web catalog is already online for a longer period of time, but does not have a high PR or has very few subpages in the search index.
Conclusion on the subject of link building
In order to achieve the most natural link building possible, high-quality Content and thus offer visitors Webmaster to convince of an added value of the page. Add no more than 5 external links per day for their website, e.g. via web catalog entries or similar. You should also use constantly changing link texts and descriptions. If you take these simple rules into account when building links for your website, nothing should stand in the way of a good ranking.
Du bist der Meinung ich habe was vergessen oder es fehlen Informationen zum Thema Link-Aufbau & Offpage Optimierung? Dann teile uns dies doch über einen Kommentar mit.
By 
German 
English 