We know hundreds of Google Ranking Factors that are important for positioning in the search results. However, there are also hundreds of SEO myths that have mistakenly spread across the internet.
We have examined the most popular myths, primarily using statements from Google and the scientific papers as evidence. In doing so, we aim to debunk the myths and reveal the true Google Ranking Determine factors.
Below you will find the biggest myths that are often Agencyen and marketers are disseminated.
We will not go into more detail on Meta descriptionor which search engines to optimize for (Google!), the overall digital marketing strategy, bounce rate or click-through rates, or the very bad idea of the Keyword stuffing.
Instead, here are 8 of the most common and easily disproven SEO myths and what the Google Ranking factors really matter.
SEO Myth No. 1: Link building is for the Google ranking factors no longer relevant
The assumption that Link building for the Google Ranking factors may lead to less success in achieving higher rankings and attracting new customers. Traffic lead.
Search engines understand that Linkbuilding-hierarchies take place within the content.
A non-optimized link structure can lead to the fact that the Search Engine your page is not correct crawl and index them. This in turn can affect your ratings.
Instead, take the time to look at your Linkbuilding-strategy. Think about how others can link to your site to strengthen your credibility and authority.
For example, you can create infographics that others like to share or mention an influencer's blog post or event. All these measures flow into the Google Ranking Factors involved.
The value of the Linkbuilding is essential for a successful SEO strategy these days.
SEO Myth #2: SEO is a one-time thing
Many people have the illusion that SEO is a one-time thing and that you can just sit back and wait for the results once you've implemented it. SEO is not a one-off thing that you do once and then forget about. To get as many Google Ranking factors, it is of great importance to stay on the ball and continuously do something for the SEO strategy.
Instead, it's a matter of constantly evolving, monitoring, testing, analyzing, and changing as you go along.
Staying on top of what's working and what's not in your digital marketing strategy can help you stay ahead of your competition.
Adapting your SEO strategy to your needs and to Google Ranking factors is a continuous process.
Allow enough time and resources to get your Content keep your links relevant and keep your competitors at bay.
SEO Myth #3: Quantity of links is more important than quality
Although it may seem that more links are a good SEO strategy, this is no longer the best way to improve Google's Ranking factors to be optimally covered.
In fact, too many low-quality links can drag down your rankings and jeopardize your trustworthiness. If you have too many links to other websites, your rankings can suffer.
Instead, reduce the number of your links and focus more on quality.
This way, you can focus on what benefits your customers while strengthening your authority.
A good way is to link to reputable sites that you trust and that visitors can trust.
SEO Myth #4: Keyword Density Improves Page Ranking
Keywords are an important part of the Google Ranking Factors - no question. It is important to use them thoroughly and frequently. Chasing an exact percentage of keywords in the text of a page, on the other hand, is not. In extreme cases, it's harmful. For two reasons.
First, Google told us that they use something called TF-IDF instead. It stands for Term Frequency-Inverse Document Frequency. Google talks about it in the patent US 7996379 B1 and more detailed in a Blog post from 2014 which the Google Ranking Factors describes.
All you need to know is that it still describes the density (frequency). That's the "TF" part. But they do so in the context of what is actually normal compared to the rest of the internet.
So if you raise specific keywords to a level that is unusual for a topic or start worrying about keyword density, Google will perceive your site as a manipulative outlier rather than a more relevant resource.
Second, Google recognizes synonyms and changes in word stems and other linguistic variations. I would even say that this is the area they have improved the most over the years.
In the mid-2000s, it was extremely effective to Keyworddensity for most purchase-related keywords at 5.5 %.
After about 6-7 %, depending on the topic (TF-IDF and so on), you are punished and have to endure how, in the worst case, you can even get out of the Index can be taken.
These tactics no longer work today. At least the current Google Ranking factors are no longer so simple. The reason for this is Google's constant work on recognizing natural language patterns.
SEO Myth #5: PageRank plays no role in Google ranking factors
The PageRank is still one of the most important Google Ranking Factors.
At PageRank is exclusively about links and Link building. It is the heart of the Google Ranking Factors. Unlike content, it's the one element of Google that's difficult to leverage on a large scale, and it's not going away.
It doesn't matter how much artificial intelligence, voice search, wearables or whatever becomes the fashionable SEO topic of the day. Links are the best input Google has to understand how popular something is on the web. As long as the internet exists, links will continue to be one of the most important Google Ranking factors include.
SEO Myth #6: SEO texts are not relevant for Google ranking factors
If links are the best measure of Google's authority, then the Content our best measure for Relevance.
The Content provides Google (mostly) with information about which search queries it should rank a website for. Links (mostly) only tell Google how high it should rank.
I can't imagine this is really that controversial, but it's worth repeating because "SEO texts are dead" and "Backlinks are dead" are still two of the most popular narratives of the Search engine optimizationeven if they have been proven to be completely wrong.
Surprisingly, these two arguments are often made at exactly the same time. The reason is pretty simple. Too many people have a vested interest in telling you that SEO is easier than it is.
If they're not good at talking or writing about content creation, they're going to be natural try to sell you links. The opposite is also true.
SEO Myth #7: Buying 10,000 backlinks for 50€ will work.
Have you ever thought about, Backlinks to buy in large quantities? The more links you get for a low price, the worse they tend to be. The more links point to a page, the less effective these links are. This is referred to as "link juice", which is one of the most important Google Ranking factors include.
But there's another reality that doesn't reveal itself to entrepreneurs until it's too late. Before buying links in bulk, you should pay attention to where the links are coming from.
If a link is accessible to any person, it is by definition a bad link.
Google calls these sites "free-for-all (FFA)". They're full of porn, pill providers and a variety of other questionable things that you probably don't want your brand associated with.
At best, these links are worthless. At worst, they can send your site into a metaphorical SEO hole that can take years to get out of.
SEO myth no. 8: "SEO is dead"
We are not sure whether this is a "Myth" or whether it's just cynical marketers trying to generate clicks with a sensational headline, but SEO is definitely not "dead", you just have to remember the Google Ranking Adjust factors.
Every time you read a post with the following entrancing headline: "[X marketing tactic] is dead," you should realize that it was either written by an ineffective marketer or a desperate marketer looking for clicks, or that the channel had been dead for years before the article was written. SEO is alive, well and more important than ever these days as more and more businesses are placing value on their online presence.
Stay ahead of the SEO curve by considering Google ranking factors
SEO is evolving, and so should you if you want to be in the fight for the top search positions. Even if you're not into SEO, it's worth looking through the misinformation, contradictions, and false myths that are constantly being spread.
Keep in mind that Google itself is very complicated, so you should choose your SEO expert carefully.
Conclusion about SEO myths
Listen (carefully) to Google
Follow Google's own blogs, YouTube and Twitter.
Listen to people like John Mueller, Gary Illyes and Danny Sullivan.
They engage with the community in impressive ways and disclose far more information than they owe us.
You have to remember that Google itself is complicated. It is not run by one person, and Googlers often contradict each other.
Googlers often respond to direct SEO questions with "We think you should...", not because that's how they rank, but because it manipulates their results less.
Choose experts wisely.
In almost 17 years as an SEO, I can't name a single professional SEO that I agree with to 100%. There are only a few that I agree with 95%.
And that's what makes it fun. SEO is opaque.
For this reason, there is a sliding scale of credibility when checking SEO facts.
Many of the people I learned from are pretty quiet today, but occasionally active. SEOs like Brian Dean, Rand Fishkin, Tim Soulo, Matthew Woodward and others.
Also realize that most bloggers and speakers optimize their business to be successful very differently than you do.
There are two SEO industries. Every year there are new sexy SEO tactics that are completely ineffective or just don't work in an industry that isn't just about search engine optimization to get SEOs talking about more SEO.
It's fun to pursue these things, but maybe it's not for you. Stick with the established systems.
Keep experimenting.
Trial and error is the key.
Many On-page SEO-measures are easy to try out, wait a few months and then see. Many of the most creative SEO strategies still benefit from taking those well-considered shots in the dark.
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