What are backlinks and deep links? (SEO Basics #8)

December 30, 2018

Niels Stuck CEO & Founder

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SEO expert mit über 10 Jahren Erfahrung. Ich helfe Unternehmen, online sichtbar zu werden.

Now to another really big topic, Backlinks. What are Backlinks? A "backlink" is a link from another page to yours. There is then the difference whether it is a Deeplink or a "normal" link. That was a lot of technical terms, but we can't continue here without them.

Backlink vs. deep link:

Backlink = link from another website (domain) to your page
Deeplink = A backlink that does not link to your home page, but to a specific subpage.

Warum sind eingehende Links so wichtig? Ganz einfach: der wichtigste Punkt ist natürlich auf anderen Webseiten wird über euch berichtet, und die Besucher der anderen Webseite sollten dann zu euch kommen und bei euch weiter lesen. Somit bekommt Ihr zusätzliche Besucher. Viele Besucher zu haben wertet Google und Co. sehr gut und Ranken euch damit auch besser. Aber auch ein anderer wichtiger Teil ist folgender: Als es Google noch nicht gab, (ja diese Zeiten gab es wirklich! Ich habe sie noch miterlebt!), wurde bei den Suchmaschinen rein nach der Anzahl der Keywörter gelistet. Also hat die eine Seite fünf mal das Keywort stehen, wird diese vor den anderen Seiten angezeigt, die das Keywort nur ein oder zwei mal nannten. Damit war die Suchmaschinenoptimierung ziemlich einfach. Die Nutzer dieser Suchmaschinen hatten es aber ziemlich schnell mit Seiten zu tun, die nichts anderes als das Keywort 100 oder 200 mal drauf stehen hatten, aber sonst keinen brauchbaren Inhalt.

Backlinks as the most important quality criterion for search engines

At the time, Google had realized that this was not the solution and was looking for a way to better assess the value of a website. The two inventors of Google had recognized that pages that were frequently linked were apparently better than others that had fewer links. So they developed a logarithm to get a PageRank (page value) to determine the order of the search results list. Thus it is clear why we Backlinks need. Even if this is no longer the decisive factor nowadays. Nevertheless, some should be created.

However, not every backlink is good for the site. I have written an article about how to get good backlinks. Backlinks gets. It also applies here, class instead of mass! Also to influence not only the linkjuice, but also to get visitors, which has become a very important point.

FAQ

What are deep links?

Deep links are special hyperlinks that point directly to a subpage within a website. With deep links, users can link directly to the pages within a website where they want to find specific information without having to work through the entire website menu.

Why are deep links so important?

Deep links are a very useful way to direct visitors to specific pages on a website. They can help users find the information they need faster, and they can also help users stay on a website longer. Deep links can also help improve a website's visibility and ranking in search engines.

Can I use deep links on my website?

Yes, deep links can be used on virtually any website. If you have a website where users can reach certain pages through specific links, then you can use deep links to direct users to the pages they need.

Can I use deep links on social networks?

Yes, deep links can also be used on social networks. When you post links on social networks, you can use deep links to direct users to the pages on your website where they can find specific information.

How do I create deep links?

If you want to create a deep link, you must first create a URL that points to a specific subpage of your website. When creating a URL, make sure that the main domain of your website appears before the link. Then, you can copy the deep link and use it on your website, in emails, or on social media.

What are the advantages of deep links?

Deep links can offer many advantages. For one, they can help users find the information they need faster. In addition, deep links can help users stay longer on a website and view more pages. Deep links can also help a website to be found better in search engines.

How are deep links ranked in search engines?

Deep links can help a website to be found better in search engines, as search engines can index and rank specific pages within a website. However, you should note that search engines may not index and rank all deep links, so it is important that you optimize all your deep links appropriately.

Can deep links have a negative impact on a website?

Yes, deep links can have a negative impact on a website in certain situations. If you use too many deep links on a website, it can cause search engines to consider the website unnatural and lower the page's ranking. It is therefore important that you control your deep links and make sure that they point to pages that are relevant to your website.

How to test deep links?

There are several ways to test deep links. If you want to make sure your deep links work correctly, you can try them from different devices and browsers. It's also a good idea to check the deep links regularly to make sure they point to the right page.

Can I link a deep link to an external website?

No, deep links can only be used on pages within the same website. If you want to direct users to an external website, you must use a normal hyperlink.

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About the author

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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