Development of an organic sales channel for the B2C & B2B online nail design store lynis-nailshop.comthrough Google top rankings.
Establishment of a monthly sales channel for lynis-nailshop.com, through Google top rankings.
01.08.2020 until 01.08.2021
12 months (paused)
16.000 $ = Ø-Traffic-value (encorresponds to the value it costs to Traffic about Google Ads shopping)
& +89 (+154 %) keywords to position 1.
Inactive
Niels Stuck
Lucas Perduss
Low
Consulting
Medium. (6/10)
*(Costs if the Traffic through Google Ads would be purchased)
Before:
30.07.2019 – 30.07.2020
→ approx. 45,672 organic clicks
After:
01.08.2020 – 01.08.2021
→ approx. 143,892 organic clicks
Result:
+ 98,220 clicks (+215,10 %)
The online nail design store Lynis Nailshop wants to build a sales channel through organic Google traffic and achieve a top position for all terms related to its nail design products.
Goal: Top rankings for the product categories in order to build up an organic sales channel.
Initial situation:
The online store supplies numerous nail design studios with products, conducts training courses and has a high repurchase rate. As a result, there is a certain level of brand awareness, performance marketing channels are used and the YouTube channel has already generated organic traffic.
This provides a good basis for the SEO project, but no SEO measures had yet been implemented at the time of launch. There were still no copywriters and Backlinks have not yet been built.
Product keywords
Searches /month
Change of position
Baby boomer nail design
> 2.500
+24 places - in 1st place
Nail Shop
> 2.900
+5 places - in 3rd place
Nail gel
> 4.200
+68 places - in 6th place
Conclusion:
By 
German 
English