What are Influencers? (And what you do)

Influencer-Marketing is almost everywhere these days. But what exactly does the term actually mean?

What is an influencer?

Influencer are bloggers and social media users with a strong following and a high engagement rate. Characterized by loyal, active users, they present their Followers their opinion on various topics and issues.

The term simply describes a public figure who has mastered the art of managing multiple social media channels.

Social media users with a lot of Range can have a great impact on their fans and followers, this also applies to the marketing of different products. If a great YouTuber recommends a product on their channel, many followers will look at this more closely based on the recommendation and show their interest.

Influencers: Impact on social media and blogs

Many digital dictionaries designate a Influencer as "a person who has the power to influence buying decisions of others". For a Influencerwho is active on social media platforms, this plays an important role. This is because many make a living out of sharing products through their social channels to generate revenue through sponsorship deals.

Influencer are users of social media platforms who are perceived as trustworthy by their followers and whose opinions are valued by their community enough to influence the community's product purchases.

They therefore offer a lot of potential for brands and advertisers. With the help of an influencer, your product could become the latest must-have item in an entire online community. It is estimated that even microinfluencers, who have an average of around 10,000 followers, can have a major impact on a brand's sales and return on investment (ROI).

Micro-Influencers: Opportunity or Hype?

The definition does not include any statement about the concrete size of its fan base. More important than gross reach is therefore net reach.Range and Relevance of the target group for your marketing goals. Microinfluencers, with a smaller following but a higher engagement rate than social media "stars," can therefore still be a good choice for companies to market products.

« Back to Glossary Index

FAQ

What is an influencer?

An influencer is someone who has an increasing number of followers on social media platforms and is able to influence those people with their content. This person has a strong presence on social networks and can build a loyal audience to market products, services and ideas.

What does an influencer do?

Influencers spread their content among users of their platforms and enable companies to promote their brands and products. They can also act as consultants for companies and brands to improve their reputation and attract new customers.

Which social media platforms do influencers use?

Influencers typically use platforms like Instagram, YouTube, Twitter, Facebook, and TikTok to distribute their content. They may also use other platforms depending on their niche, target audience, and goals.

How can you become an influencer?

To become an influencer, you need to stay active and create unique content that interests your audience. It can also be helpful to have a strategy to market your content and increase your presence on social media platforms.

What are the characteristics of a successful influencer?

A successful influencer not only has a loyal audience, but also an authentic voice, creativity, engagement and authenticity in their content. They also have a strong presence on social media and an understanding of their audience's trends and needs.

Why do companies market to influencers?

Companies use influencers to promote their products and services and increase brand awareness. They can build trust, increase sales and attract new customers by marketing their products and services through influencers.

How much does an influencer earn?

There is no single flat rate that an influencer earns. Salaries depend on several factors, including the number of followers, the type of content, and the type of partnership.

How are influencers paid?

Influencers are typically paid in one of the following ways: via a fee for a specific project, a flat fee for a certain number of posts, a commission on sales, or an ad space sale.

What criteria are used to select influencers?

Brands choose their influencers based on the number of followers, engagement rate, and quality of content. They also select influencers based on their brand and reach.

How can companies find the right influencers?

Companies can use tools like Social Blade or BuzzSumo to find the most comprehensive influencers in their field. You can also search for specific hashtags or keywords to find influencers with the best results. It's also a good idea to do direct research to follow potential influencers and see if they have a good strategy.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

All contributions

Social Media & Links: