To give you an understanding of the topic of link building and its pitfalls and opportunities, let's take a brief journey into Google's past...
Understand the role of link building strategies - links as a ranking factor
Links as ranking factor have enabled Google to dominate the search engine market since the late 1990s. One of Google's founders, Larry Page, invented PageRank, which Google used to measure the quality of a page based on the number of links pointing to it, among other things. This metric was then used as part of the overall ranking algorithm and became a strong signal, as it was initially an excellent way to determine the quality of a page. The basic idea behind it: A link could be seen as a vote of confidence and recommendation for a page. Accordingly, a website with poor content would not receive any links as it did not deserve them. The theory is that when someone links to another website, they are in a sense casting a vote and saying: "This is a good resource". Otherwise, you wouldn't link (or recommend) this website, just like you wouldn't send a friend to a bad restaurant. We as Link building agency show you how you can strengthen your backlink building and where there is untapped potential.