Leadinfo

What is Leadinfo?

Leadinfo is a specialized tool for identifying company visits to websites. By analyzing IP addresses Leadinfo Display company names and other publicly available information, such as addresses. This information helps companies to identify potential leads and follow them up in a targeted manner.

The integration of Leadinfo enables companies to track the user behavior of their website visitors by setting first-party cookies.Cookies to analyze. These Cookies contribute to the improvement of services by tracking the behavior of website visitors. Leadinfo works in compliance with data protection regulations in accordance with the GDPR, whereby IP addresses are processed internally and not stored. This ensures that data security is maintained and only company-relevant IPs are used for identification.

It also offers Leadinfo a clearly laid out user interface with a Dashboardwhich includes comprehensive filtering and reporting options. These options make it easy to adapt the collected data to the individual needs of a company, thereby supporting a targeted customer approach and providing detailed insights into user behavior. The tool is particularly suitable for small and medium-sized B2B companies that want to optimize their lead generation and make their marketing strategies more efficient.

Data processing and data protection at Leadinfo

The Data processing at Leadinfo is carried out under strict guidelines to ensure the security and confidentiality of the data. Leadinfo identifies company visits to websites by analyzing IP addresses and comparing them with a database. These processes are carried out in accordance with the customer's instructions and are part of a data processing agreement. The recognized IP address is only used to assign it to companies and is not stored, which further increases data protection.

A central element of Leadinfo is the GDPR compliance. Despite the use of IP addresses, which are considered to be personal data Leadinfothat the data protection requirements are complied with. This is achieved by using only company-related information and processing personal data only to a minimal extent. The integration of Leadinfo in the privacy policy of a website ensures transparency for visitors, as they are informed about the use of web tracking tools and the associated data processing practices.

In addition Leadinfo First-partyCookiesthat analyze user behavior in order to improve services. The domains obtained through form submissions are processed to optimize services. These measures are designed to increase the security and integrity of data processing while strictly complying with legal requirements regarding the protection of personal data.

Consent and legal basis of Leadinfo

Leadinfo operates on a clear legal basis to ensure compliance with data protection regulations. A central role in this is played by the Consent of the visitor to the data processing. The use of Leadinfo on a website requires either the explicit consent of the users or the invocation of a legitimate interest of the company. These legal bases must be carefully examined to ensure that the practices implemented comply with legal requirements.

With regard to the legal basis consent provides a robust basis as it comes directly from website visitors. This is often realized by a cookie banner that contains the tracking code of Leadinfo integrated as soon as consent has been given. Without explicit consent, legitimate interest may provide an alternative basis. This option is particularly suitable if the data processing is for marketing purposes and the analysis of user behavior. It is important here that the processing is clearly comprehensible and in the best interests of both the company and the user.

For the fair implementation of these principles, it is recommended to provide clear and comprehensible information in the privacy policy of the respective website. This not only increases transparency, but also strengthens user trust and supports the compliant use of Leadinfothat meets the needs of businesses without compromising the rights of website visitors.

Integration and use in marketing through Leadinfo

The Integration of Leadinfo into a company's marketing strategy offers a wide range of possibilities for optimizing the customer approach. By inserting a tracking code in the header of the website, detailed information about the company's visitors can be collected. This data, including visit time and visitor behavior, is displayed in a clear Dashboard which enables companies to create precise evaluations and reports. The insights gained into user behavior help to develop targeted marketing measures and increase the effectiveness of campaigns.

Use in marketing through Leadinfo goes beyond mere data collection. It facilitates lead generation by allowing companies to identify potential prospects and address them directly. For marketing and sales teams Leadinfo a platform for data-driven decision-making. The real-time analysis of data makes it possible to react immediately to changes in user behavior and adapt marketing strategies accordingly. The depth of detail of the information provided helps to design relevant customer approaches and strengthen customer loyalty.

Through the integration of Leadinfo personalized content and automated communication channels, such as chatbots, can also be used effectively. This improves the quality of interaction and efficiency of customer communication. Ultimately Leadinfo helps to maximize marketing efficiency through its comprehensive functions and supports companies in better understanding their target groups and precisely achieving specific marketing goals.

Leadinfo functions, products and cost overview

The Functions of Leadinfo are designed to help companies achieve their marketing and sales goals efficiently. A central element is the identification and tracking of website visitors. Leadinfo captures information such as visit times and user behavior patterns to create detailed visitor profiles. These profiles include important company information and can even include LinkedIn profiles that provide a deeper insight into potential leads.

Leadinfo also offers additional products and tools to improve customer communication and process automation. Advanced features include automation software and an integrated chatbot that makes communication with customers more efficient. Optional add-ons offer features such as screen recording and the provision of personalized content that can positively influence the user experience on the website and increase engagement.

The Cost overview from Leadinfo is flexibly designed to meet the different needs of companies. Pricing structures are based on the number of monthly visitors, providing a scalable solution for companies of different sizes. In addition Leadinfo can be used with a free trial, allowing companies to experience the features and benefits of the platform risk-free. This flexibility in pricing makes it easier for companies, Leadinfo efficiently into their existing systems and benefit from the comprehensive analysis and tracking functions.