Search volume

What is search volume?

The Search volume is a metric that indicates how many people are searching for a particular thing (data is usually monthly). When creating your Content strategy considering the search volume is crucial as it reflects the popularity of the search query. Ideally, you want to target keywords with a high Search volume and find as little competition as possible. However, it can also be an effective strategy, Long Tail Keywords that appeal to your target audience with little competition.

So you can get a rough feel for the amount:

0-200 searches per month: very little
200-500 searches per month:little
500-1,000 searches per month:below average
1,000-3,000 searches per month:average
3,000-5,000 searches per month: much
5,000-10,000 searches per month: very much
10,000-30,000 searches per month: extremely much
30,000+ searches per month: "So much competition, it's going to be damn difficult, my friend".

What is the benefit of tracking search volume?

The view of your Search volume can give you important insights into the popularity of certain keywords and how they fluctuate throughout the year. Exact match data will show you exactly how many searches were performed each month of the year. Rolling average data, on the other hand, will show the total volume for all search queries throughout the year and determine the average value. This can be helpful if you are working with highly seasonal keywords such as "Christmas gifts" or "Halloween costumes".

How to use search volume data

Armed with the data from keyword analysis, you can access optimal keywords throughout the year. Knowing the value of certain keywords and how their usage fluctuates throughout the year, you can identify optimal ways to use them.

You will be able to understand historical trends and make future predictions. If you have a historical Search volume for specific keywords, you can see if falling search volumes indicate a drop in the keyword's value or if it's part of the seasonal annual cycle. This will help you make future predictions about the keyword's performance and inform your decisions about the best keywords for your content.

The use of Search volume can help you put together the keywords you will use to create a successful website. Understand the difference between exact match data and moving average data and use it as needed to better understand a keyword's performance.

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FAQ

What are search volumes?

Search volumes are the total number of search queries queried for a specific keyword or phrase in a search engine over a specific period of time. It is used to track and measure trends in search engine usage.

Why are search volumes important?

Search volumes are an important metric that allows brands and businesses to measure their keywords and phrases and understand how people are searching for their products and services. It also helps refine your SEO strategy by identifying the keywords that are most in demand.

How can search volumes be measured?

Search volumes can be measured with various tools, such as Google Trends and Google Adwords Keyword Planner. These tools also provide insights into local search volumes and comparisons over different time periods.

How can search volumes be analyzed?

Search volumes can be analyzed via a variety of methods, such as comparing search queries over different time periods to identify trends, or using tools that allow companies to monitor the effectiveness of their SEO strategy.

What factors influence search volumes?

Search volumes are influenced by a number of factors, including seasonality, demographic variables, and search engine user behavior.

What are the types of search volume?

There are different types of search volumes, including global, national, local and regional.

How can search volumes be used to improve SEO strategies?

Search volumes can be used to understand which keywords are most important to your target audience, how they change over time, and how effective your SEO strategy is.

How can search volumes be used to improve content marketing strategies?

Search volumes can be used to find out which keywords and phrases are most commonly used in search queries to create relevant content that is most likely to be found by your target audience.

How can search volumes be used to measure a company's competitiveness?

Search volumes can be used to measure a company's competitiveness by comparing keywords used by competitors and monitoring their search volumes.

How can search volumes be used to identify new products and services?

Search volumes can be used to see what kind of products and services are most in demand by users. Companies can use this information to develop new products and services that might interest their target audience.

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Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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