Building an organic sales channel for a medicinal mushroom online store through Google top rankings.
Building an organic sales channel for a medicinal mushroom online store through Google top rankings.
Mid-August 2021 - currently active - 11 months+
Active
Lucas Perduß
Low
Full service
Medium (6/10)
*(Costs if the Traffic through Google Ads would be purchased)
The aim was and is to generate a reliable stream of new monthly customers through top Google rankings for the store and Smaints products, with the help of product and category texts and selected blog posts.
Objective #1: Top rankings for articles on the topic of medicinal mushrooms and biohacking with product reference to reach new interested parties (
- continuous)
Goal #2: Top rankings for product keywords to expand organic revenue channel ( - continuous)
Initial situation:
The website was created in 2019, has occasional content contributions, but does not have any content creation or Linkbuilding.
The online store is already active in other marketing disciplines such as performance marketing, social media marketing and Influencer active in marketing. This means that there is a certain level of brand awareness.
This provides a good basis for the SEO project, but no SEO measures had been implemented up to the start date. There were no copywriters and Backlinks have not yet been built.
Cordyceps effect
> 3.600
NEW - in 1st place
Hericium effect
> 1.300
NEW - in 13th place
How quickly do medicinal mushrooms work?
> 250
NEW - in 23rd place
Phase: Text optimization & on-page optimization (completed)
Keyword-optimized texts for product & category pages, as well as on-page optimization of the entire website.
Phase: Keyword-optimized content contributions (completed)
Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product ingredients help Google to confirm topic relevance.
Conclusion:
By 
German 
English