Building a strong, organic sales channel for an online sofa and living room store kautsch.com through Google top rankings.
01.03.2021 until 21.02.2022
12 months+
Active
- Markus Friedrich
Medium
Advisory
Medium
(8/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
28.02.2020 – 28.02.2021
→ approx. 12,000 clicks
After:
01.03.2021 – 21.02.2022
→ approx. 71,000 Clicks
Result:
+ 59,000 clicks (+ 590 %)
The Sofa-Onlineshop Kautsch wants to build a sales channel through organic Google traffic and achieve top positions for all terms relating to its range of sofas, armchairs, side tables and decorations.
Main Goal: The top ranking for the core product Modular Sofa, as well as other major categories to build an organic sales channel.
The website was created at the beginning of 2019, has occasional contributions, but has no content creation or Linkbuilding.
The online store is already active in other marketing disciplines such as performance marketing and social media marketing. Thus, a certain brand awareness is present.
This provides a good basis for the SEO project, but no SEO measures have been implemented up to the start date.
In February 2019, a relaunch took place on Shopify takes place.
Modular sofa
> 8.000
+100 places - in 1st place
modular sofa
> 8.900
+100 places - in 1st place
Leather couch
> 11.000
+93 places - in 8th place
Conclusion:
By 
German 
English