Rich snippets

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Rich snippets are normal Google search results that are displayed with additional data and information. This additional data is usually pulled from the structured data in the HTML code of a page. Among the usual Rich snippets include, for example, ratings, company information, recipes or events.

Why are rich snippets important?

The vast majority of Google search results display the same 3 pieces of data:

A normal snippet looks like this:

For example, a rich snippet with rating looks like this:

As to be expected **Rich Snippet results more noticeable than normal search results**which makes users more inclined to click on the corresponding result with rich snippet.

Do rich snippets have an impact on ranking?

Google gets rich snippet data from structured markup (like schema) in your page's HTML.

Even though some people believe that using rich snippets can improve your search engine rankings, Google has stated that the use of rich SNippets no direct Ranking-signal is.

Nevertheless, the great advantage lies in the use of Rich snippets in that your click-through rate will increase, bringing new users to your site and indirectly improving rankings.

Best Practices: Choose Rich Snippet Type

The first step is to determine the type of Rich snippets that you want to receive. This way you can use Structured Markup, which is specifically designed to include this type of rich snippet in the SERPs to obtain.

Below we present the 7 most common Rich snippets before:

Reviews: Displays a star rating (from 1 to 5). It can be a single reviewer or the totality of user ratings.

Top Stories: Allows a website to appear in the "Top Stories" box in search results. Applies only to Google News-approved websites.

Product labeling: Does the Search Engine Information about a specific product (including price and product images).

Organization/Company: Helps Google understand important information about an organization (e.g., a business) (e.g., address, logo, and contact information).

Recipes: A special type of structured data that applies only to recipes. The recipe rich snippet contains data such as the preparation time for the dish, ratings and recipe images.

Music: Gives Google information about music, such as the release date of an album.

Events: Contains information about date, time, location and more.

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FAQ

What are Rich Snippets?

Rich snippets are short pieces of information embedded in the HTML code of a page and displayed in search engine results. The information can contain, for example, data such as ratings, author names, article information, teaser texts or contact details.

How can I set up rich snippets?

Rich snippets can be included in the HTML code of your page using microdata tags. These tags use special attributes that help search engines understand the content of your page. By using the right tags, you can make your page stand out in search results.

What types of content can rich snippets be used for?

Rich snippets can be used for different types of content. This includes reviews, product information, author information, event information, music information, restaurant information, and much more. Also, Rich Snippets can be used to display information from social networks like Facebook or Twitter.

How can I ensure that my Rich Snippets are displayed correctly?

To ensure that your rich snippets are displayed correctly, you should use the rich snippet validator tools from Google or Bing. These tools check your HTML code and show you if the attributes used are correct and if the correct microdata tags are used.

Why should I use rich snippets?

Rich snippets can help you attract more visitors to your page. By displaying additional information in search results, you can make your page stand out and generate more clicks. Also, Rich Snippets can help you drive more relevant visitors to your page.

Can rich snippets improve my ranking in search results?

Rich snippets can help you drive more relevant visitors to your page. However, they have no impact on your ranking in search results. To improve your ranking, you should use SEO techniques like creating high-quality content, linking to your page, and setting up social media channels.

Can I use rich snippets on my blog?

Yes, you can use Rich Snippets on your blog. By using these tags, you can make your blog posts stand out in search results and drive more traffic to your blog.

Which rich snippet tags should I use?

It depends on the type of content you want to display in your page. For example, you can use the "Rating" tag for reviews, the "Menu" tag for restaurant information, and the "Author" tag for author information. It's best to research the appropriate Rich Snippets tags for the type of content you want to display.

Can rich snippets be displayed on mobile devices?

Yes, rich snippets can also be displayed on mobile devices. However, the microdata tags you use must be compatible with mobile standards to display correctly.

Can I use rich snippets on my website without my page being indexed by the search engine bot?

No, rich snippets can only be displayed on pages that are indexed. Rich snippets are a part of your page's HTML code and therefore can only be displayed if your page was first indexed by the search engine bot.

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Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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