We take care of your success. From the first top positions to €100,000 monthly turnover.
This is our proven concept! From more than 500 successful projects.
We work according to a proven 3-phase SEO strategy, with the goal of building a sustainable, six-figure revenue channel for you. From the analysis phase, to the content phase, to the biggest SEO lever.
A complete data basis is the most important basis for any decision.
In our analysis phase, we unravel every SEO problem, analyze the market down to the smallest search query and turn every one of your competitors into a glass human being.
Every page that should rank on Google needs an SEO text.
Here, we work according to a data-driven process, with thematically selected copywriters to get your brand worthy rankings.
Backlinks - The strongest SEO factor for years. They are the ace up your sleeve to overtake even the market leaders.
We make sure that online magazines & bloggers report positively about your brand & improve your rankings with keyword-optimized backlinks.
Agencies can tell a lot when the day is long. We know that the bottom line for your company is not the coffee, the small talk or the handicap - but the results. Our wolves eat your current SEO Agency for breakfast.
After the 3 phases, SEO became the main organic revenue channel for Greenhero's online store.
At the beginning of 2020: under 500 monthly visitors
End of 2023: over 30,000 monthly visitors
By working together, your language coach has a functioning organic lead funnel.
Mid 2021: under 100 monthly visitors
End of 2023: over 60,000 monthly visitors
An organic sales channel was established for Bitterliebe, which has brought the online store to top Google rankings.
At the beginning of 2020: under 10,000 monthly visitors
End of 2023: over 125,000 monthly visitors
*Last updated: today
Arrange a free and non-binding initial consultation now.
We know how the hare runs - really. Our experience is based purely on practice.
Our methods are up to date, based on the highly competitive American market and very different from the slow, stiff German SEO standard.
Our 3-phase SEO process is the result of more than 300 projects. The process is applicable to any industry and niche and provides the golden framework for the SEO development of your project. We retain full flexibility to adapt to your initial situation and market environment - yet the course remains in the direction of the 3-phases.
We bring in our specialized SEO department. Whether a strategic lead, operational lead, copywriter, link building manager or pure operational manpower, we bring it all to your company. The monthly cost will be less than hiring a single SEO manager.
We are 100 % specialized in e-commerce SEO. Every one of our processes is optimized for this playing field. It's all about results, progress and, of course, your sales. We work strictly according to the 80/20 rule and know which levers really make a difference. We only work on results and don't waste time (i.e. your budget).
We think with you and understand your business, your monetization and your goals. Our processes are 100 % digitized and remote compatible. We train your team in all operational activities and processes, promote knowledge transfer to your team, take the lead and have your back. You are an entrepreneur and have enough other fires to put out.
Be open to going the way of the wolves instead of the sheep. We are strongly oriented towards the international market. As in most marketing disciplines, the German SEO market likes to lag behind the international market by a few years. We like to leave the right lane to your competitors. In doing so, we will regularly challenge your beliefs on how SEO works.
SEO is not performance marketing. Typically, SEO is the second or third marketing channel that an e-commerce project builds. As with almost all sustainable things, the investment is only recovered over time. Here, an ongoing marketing channel such as performance marketing should easily cover your investment in sustainable SEO.
Good output needs good input. Each of our processes is designed to take as little time and resources as possible from you and your team. However, we still need regular approvals, briefings and need to understand your brand. This requires about 1-2 hours of your team's time and leisure per week.
The elephant in the room. Our concept is aimed at companies that are willing to invest at least 2,000€/month in SEO.
With a smaller budget, our progress is more like the pace of a tortoise than a wolf.
SEO is a long-term revenue channel. We value long-term partnerships and want to scale your business with you.
We want to celebrate successes and milestones together with you. Let's build a great marketing channel for your brand together.
Strategic lead
Consult 300+ companies in SEO, trained 100+ people in operational SEO, entrepreneur, process expert. Builds your external SEO department.
Operational lead
Operationally managed 100+ projects, Onpage & Offpage SEO experience from 200+ projects, trains your staff as if they were ours.
Content expert
1.000+ SEO texts implemented, 100+ copywriters trained, types 100 words per minute. Ensures that your texts rank on Google.
Link building expert
5,000+ backlinks built, 700+ websites & blogs in network, 50+ magazines in network. Makes your brand look dazzling.
In our first conversation we want to understand your business and your goals to develop the perfect SEO strategy for you. At the end of the conversation we will give you an initial assessment of your web project and the necessary steps for future SEO success.
Marvin Feuersenger
Head of Sales
Mobile:
0373137738511
Email:
marvin@wolf-of-seo.de
Online stores are booming - but yours is still lagging behind? Then e-commerce SEO is the best way to change that.
Search engine optimization offers a large toolbox of tools for your online store that will improve your ranking and therefore your sales. Keyword research, content, link building and off-page optimization interlock like gears and result in a smart concept: modern SEO. Why is this important? Because your ranking in the search results should not be a coincidence, but pure intention. As your SEO agency for online stores, we help you to do just that.
Professional online store SEO can give your store a real boost - and bring it to the top of Google's rankings. Still sounds like would have, could have, should have? Let's see together what we can achieve with e-commerce SEO.
The online business is growing. It is difficult to say how many new online stores have been launched in recent years. But according to Statista, B2C e-commerce will be worth around 87 billion euros in 2021. How much of that will flow into your business?
Every online store is different. You have your own intention, your products have USPs that the whole world should know about - but nobody visits your store? We have a possible reason: maybe your store looks good, but your ranking in the search engine results is not. Around 8 billion search queries are sent to Google alone every day - that's 6 million in just one minute. It is therefore important for your online store to appear in the search results. But not just anywhere. Think for yourself:
When you type something into Google search ... how many search results do you look at?
The higher a webshop is ranked, the higher the probability that users will click on the search result. If you improve your position in the so-called SERPs, e-commerce SEO is an excellent and sustainable option - but of course it needs the right E-commerce SEO strategybecause there is a lot to consider here if you want to achieve real success.
Test your SEO revenue potential now with our calculator ...
... This is how you find out whether SEO optimization is worthwhile for your website!
SEO for online stores is often declared dead by some. We know better: SEO is alive. Because the search engines leave nothing to chance. They want their users to be happy, and in order for you to benefit from Google, you need one of the best places in the search results. Sure, you could just open your online store and wait and see what happens. To a certain extent, it will take care of itself and Google will definitely find you. Google might - but what about the users? Even if the crawler has indexed you, this is no guarantee of a good ranking. Because more Ranking factors than just the keywords.
You can influence the position with online store SEO. Of course E-commerce SEO for web stores is always a long-term opportunity and successes are not necessarily visible from one day to the next. But what if you are much better off than your competitors the day after tomorrow?
Don't let others snatch customers from under your nose by ranking better in search results - with our help, you can catapult your store to page 1.
What does that bring you?
A higher range,
more leads ...
... and in the long term.
Do you already have a good range of existing customers? Perfect - they are loyal to you and keep coming back. But let's stop romanticizing: you can't just rely on the unconditional loyalty or boundless good-heartedness of your customers in your online store. As soon as there is a tempting offer from the competition, many a supposedly loyal customer flies over at the speed of light. This can happen even if the competition ranks highly for a keyword for which you are only on page 3 of Google. You can't catch up with advertising alone - a clever e-commerce SEO strategy is required.
Steady growth is a must for your online store. At WOLF OF SEO, we will launch the catapult for your ascent to the top positions on Google - and maybe even into the hearts of your target group. Our E-commerce SEO service ensures visibility - and therefore more traffic and more profit in the long term.
We do not rely on short-term trends, but on sustainable strategies based on sound analysis and industry-specific knowledge. With our experience from numerous successful projects, from small niche stores to large e-commerce platforms, we create the basis for organic growth for you.
References
Instead of a simple answer, here is a counter question: If you want to buy something and start the search engine - which store do you buy from? The one on page 1 or on page 5?
We are sure: It will most likely be the one on page 1. Basically, stores at the top of the search results generate the most sales. And that's exactly why there's no way around SEO for online stores for your successful business. With selected measures tailored to your store, we improve your rankings organically and promote you to the top places on Google in the long term.
Have you already spent some time on SEO, but haven't had any success yet? Don't bury your head in the sand, because SEO is a long-term investment. We understand that people like to see quick results - but the sustainable and long-term success you can achieve through e-commerce SEO is ultimately much more valuable and definitely worth the wait.
In order to generate more leads and sales, you first need to put work into your website - then you can profit. A lot can go wrong along the way and just a few mistakes can destroy the work you have done so far:
Broken Links on your website lower your trustworthiness ...
You don't have backlinks to prove authority in the industry ...
The Metadata Your pages are anything but individual ...
Duplicate Content makes your website look bad in Google ...
Customers bounce because the loading times of your store are simply too long (keyword user experience) ...
... That sounds anything but optimal - and we could continue to write this list almost endlessly. E-commerce SEO is anything but simple and very complex. That's why you have professionals at your side for your successful online store SEO: us. We do nothing else all day, because SEO is our thing, our passion, our calling. We could now say that the Google algorithm runs through our veins instead of blood - but that would be a bit of an exaggeration. Nevertheless, it does feel a bit like that and as your e-commerce SEO specialist, we make sure that your online store soon climbs to the top of the Google search results.
No matter how much your online store is on the ropes: We grab the best E-commerce SEO toolsWe combine our expertise and set up a smart SEO strategy for your store, with which search engine optimization finally works - without any red flags. We find the problems and improve your pages step by step, for first-class rankings.
Some people have a simplistic idea in mind when it comes to online store SEO: A few E-commerce SEO keywordsA few texts - and the ranking goes up. Unfortunately, we have to tell you that it's not quite that simple. For top-class results that bring your store more traffic and thus more sales in the long term, you have to rely on holistic SEO and optimize your entire online store. There are a few factors that must not be ignored in e-commerce SEO:
On-page optimization
Off-page optimization
Through our previous work, we have put together clever SEO measures and a recipe for success for webshops, which we tailor individually to your store.
An essential part of our approach is also the continuous monitoring and adaptation of your SEO strategy in order to be able to react flexibly to changes in the market and search engine algorithms - because there are always changes that need to be adapted to. In addition, we attach great importance to high-quality content that is not only optimized for search engines, but also appeals to your target group and motivates them to buy. In this way, we ensure that your online store not only ranks well in the short term, but also remains successful in the long term.
You need a plan for success. We already have one in development for your SEO. The first and most important steps, which are often omitted, are an in-depth analysis of the current situation and a realistic objective. How can you optimize if you don't have the current situation on your screen? That's why we take a close look at your online store! We examine all relevant aspects: from technical performance and user experience to content quality. In this way, we uncover potential weaknesses that could affect your ranking - and of course we also see what may already be working particularly well.
We need this information for effective e-commerce SEO. After the analysis, we work out your goals together ... and the fastest way to achieve them. Which SEO measures make sense? Which aspects have the highest priority?
It is important to define clear and measurable goals that are tailored to your individual needs and the competitive situation. This is the only way to develop a sustainable and successful SEO strategy. Based on this analysis, we create a tailor-made plan that covers all important areas - from on-page optimization and content strategy to link building measures. With this plan, we have a clear roadmap for your SEO success in hand - and then you can get started!
You have an online store up and running.
Good design.
Good features.
Good products.
... Bad ranking.
But what can be the reason for that? The ranking in the SERPs is, as previously discussed, influenced by many factors. One of them is, of course, your competition, which may have been diligently tinkering with new SEO measures for a long time. So that you are not left behind on the cheap places, but your store is visited by many customers, is E-commerce SEO with clever strategy Your way.
However, before new e-commerce SEO services are implemented, the current status should always be considered. This is precisely how sources of error can be identified that are dragging down your ranking despite great efforts. During the SEO audit, we also find all factors that have great potential and that we can use optimally for your further SEO strategy for e-commerce.
In the preceding onpage and offpage analysis for e-commerce SEO, we looked at all the factors on your site - and outside of it. Now the Keyword analysis an. We do not do superficial SEO, but wipe through all the corners, so to speak. This is also the case with keywords: We cover a broad spectrum with the analysis and provide you with your TOP keywords as well as those of your competitors. Based on these keywords, we optimize existing SEO texts in the online store and compile new content that catapults your e-commerce to the higher places.
Do you regularly provide your webshop with content? Often the content for search engine optimization around online stores is still underestimated. We know: Content is King!
Therefore need Content measures always be implemented in the strategy. Based on the keywords we have highlighted, you can cleverly supplement your blog and your category pages and thus serve important keywords. In fact, some keywords are not always associated with a purchase intention at first glance - but you inform and entertain users with your content. And the thanks for that? They are more likely to buy your product. The content peppered with keywords also makes your ranking shine.
But not all content is the same. Sure - you could write a text in which you use the most important keyword in every second sentence. But that would be Keyword stuffing and is now being penalized by Google. So you should never underestimate content work. Our content team will be happy to take care of content creation for you. From product and category pages to blogs, we will spice up your online store with high-quality, SEO-optimized texts that offer the reader added value, encourage purchases and present your brand in the best possible light.
Link building is an area that still raises many questions. Which links are of high quality; which can be ignored? Where do links make sense and where not? In Germany in particular, backlinks are still sometimes neglected - and the Americans laugh at us for it. Backlinks are an absolute must, especially if you want to compete internationally in the SERPs. But they are also a decisive factor for national rankings in German-speaking countries. They prove to Google that this site is trustworthy and competent. If you build up cleverly here with our support, it will eventually be difficult for your competitors to crack your top position. A link detox can also be part of this step.
We take care of your success. From the first top positions up to 100.000€ monthly turnover.
Onpage - that's all you can do on your website for SEO optimization. For us, the analysis and subsequent optimization is something natural. It is not easy to look at all aspects all the time:
the loading time of your online store
internal links on your pages
the Store structure - Hierarchy and categorization in your store
Meta descriptions and meta titles of the individual pages
the URLs
At the Onpage optimization usually result in some complications: Duplicate Content pulls down the ranking, broken links make your store look old and need to be redirected, the content needs the right keywords and the website structure needs to be adapted. Sounds like a lot of work? We'll be honest: it often is. But don't worry, because as your e-commerce SEO consultant and expert, we know exactly what's important and can take care of all this for you.
Online you can read a lot about e-commerce SEO. Whole guides with seemingly detailed E-commerce SEO tips sprout from the earth and throw around technical terms and supposed recipes for success. But let's be honest: If you really have a recipe for guaranteed good rankings, you don't just make it available to everyone, do you?
Although you can find numerous tips on the internet, you can still make serious mistakes during implementation. Or you make a huge effort, but have a problem in the background such as duplicate content or loading times that are too long, which puts all your efforts in the background from Google's point of view. To really benefit from e-commerce SEO in the long term, you should leave the strategy to experienced e-commerce SEO experts.
Because only professionals have the necessary know-how to take all relevant factors into account and harmonize them with each other. SEO is much more than just the use of keywords - it includes technical optimization, content strategies, user experience and continuous adjustments to algorithm updates. As SEO experts, we know exactly how to combine these factors to achieve the best possible results for your online store. We also recognize problems before they can cause major damage and know how to fix them effectively. In this way, you avoid costly mistakes and ensure that your online store remains competitive and grows consistently in the long term.
... if you take care of your SEO factors. Because then the algorithm crawls your site and is highly satisfied. Good e-commerce SEO usually also means a good ranking, and that can literally pay off for you. In addition to the various guides and store systems, there is one authority that you can always rely on for online store SEO: Google's tools. They are not all-rounders and not the only support you need for SEO, but they can give you a good overview of your positioning and the traffic in your store.
... are generally clearly laid out, but many people do not know how to use SEO tools correctly. It's not just the superficial figures that are important. We use all the information we can get and develop a clever, unique concept for you that will help you get more traffic. We don't just look at the obvious metrics such as visitor numbers or bounce rates, but dive deeper into the analysis. We identify patterns in user behaviour, weak points on your website and opportunities to optimize the conversion rate. We use the data obtained in a targeted manner to develop a customized strategy that is tailored to your specific needs and conversion goals. Through the correct interpretation and use of SEO tools, we can make continuous improvements and ensure that your online store not only generates more traffic, but also achieves higher sales in the long term. Your success is our goal.
There are many store systems, and each offers you as a founder different advantages. Whichever one you choose, SEO works with every system. Most even offer extra tools to help you with e-commerce SEO for your store. However, you should not rely exclusively on one Shopify SEO-App, but place the on-page and off-page optimization in experienced hands. In the store system itself, some relevant changes can already be made, such as updating the Metadata. However, there are also special features that you should be aware of for a first-class result: some store systems append the website title to the meta title independently. The problem. This looks rather strange in the search results when duplicated.
We tackle your Shopify SEO optimization, leaving no aspect out. Because when it comes to search engine optimization, we don't do anything half-hearted. With a holistic concept, we consider and implement all relevant aspects.
Good to know: If you are still planning your online store, the choice of store system plays an important role. Which functions do you need? Where can you make compromises? You can already keep search engine optimization for your store in mind here, as the store systems offer different plug-ins for all aspects of search engine optimization. Online Shop SEO an.
Your online store is your passion. Your own business with great motivation behind it. You have done everything to create unique products - but where are the customers? There are many ways to get more traffic to your site. Ads in search engines, a modern positioning in social media or in print media. E-commerce SEO focuses only on the search engine - and that's perfect. After all, most people google instead of directly URL in the address bar of the browser.
With Ads you have visibility, but you have a disadvantage: you pay a certain budget. And the effect only lasts as long as you pay exactly this budget. E-commerce SEO on the other hand, has a long-term effect.
While ads only create attention for the moment and incur ongoing costs, with SEO for your e-commerce store you are investing in the future. Once well-positioned, your store remains more visible in the long term without you having to continuously spend money. This means: more organic traffic based on honest relevance and search engine algorithms instead of paid advertising.
Another advantage: e-commerce SEO not only helps you to appear in search results, but also to reach the right customers - people who are actively looking for your products or services. The result: a higher probability that visitors will become buyers.
You want more customers, more sales - simply growth? SEO can help you and make you more visible online. While others wait unseen in the back seats for success, thanks to professional e-commerce SEO you can turn all the knobs to "Growthput ". For this to really work, you don't just need any SEO tool, but at best a team with a lot of experience.
With our many years of experience in e-commerce, we have already successfully managed numerous projects from a wide range of industries. Whether fashion, technology or services - we know the specific challenges of each industry and know exactly which strategies lead to success. Our Case Studies show how we were able to sustainably increase the visibility and sales of our customers through targeted SEO measures - and you could soon be one of them with your online store.
We don't just offer you theoretical knowledge, but tried and tested solutions that we tailor to your business. Rely on a team with a wealth of experience that has already brought many companies like yours to the top of the search results. Together, we can take your e-commerce project to the next level and ensure the success you desire.
Chance or fate - here we are.
Would you like to start with SEO, but lack the know-how or the manpower? Then that's exactly what you'll get from us. At WOLF OF SEO, we live for online marketing and everything to do with search engine optimization. We have already successfully supported many customers with our e-commerce SEO strategy and have been able to expand our wealth of experience with every project. For us, e-commerce SEO is more than just pressing a few buttons. We set the course for your store - for more traffic, higher sales and sustainable success in your industry and beyond.
For many companies, it is not worth setting up a complete SEO team right away. That's where we come in: as your e-commerce SEO agency, we take care of everything to do with SEO for you - tailored precisely to your needs. From smart link building and an effective strategy to relevant content, the WOLF OF SEO team will ensure that your ranking soon rises to page 1 and leaves the competition in the shade. Unlike many e-commerce SEO freelancers, our team benefits from extensive and diverse SEO experience from various projects. We have been able to learn from our successes - and thus develop an effective strategy.
With us by your side you bring your E-commerce SEO to a new level - and with it your visibility on Google. Depending on your wishes and needs, we set specific priorities - from link building to PR SEO - and get your online store ready for a new ranking. You will soon see the positive effect of clever SEO work.
Book one now free SEO strategy talk and learn how we can give your store a better ranking!
Relevant keywords, good texts, appealing website design: these are probably the things most commonly associated with SEO. But there is so much more to it. SEO is an interplay of many different factors and only if everything is right in all areas will you see the success you want.
Sounds like a lot of work, doesn't it? We're sorry if that's not the answer you want to hear, but it is. Both setting up a effective e-commerce SEO strategy as well as the implementation mean a lot of work and patience. But we also have good news: we take care of this for you so that you can concentrate fully on your business instead.
Nevertheless, there are a few terms that you should have heard in order to understand the SEO strategy we have created for you. Maybe you already know some of them? And don't worry: we'll go through everything together in a free strategy meeting and you can ask us any questions you may still have.
Technical SEO is an essential part of any successful search engine optimization strategy and plays a crucial role in improving the visibility and user experience of your website. While content and link building often take center stage, technical SEO ensures that search engines can effectively rank your website. crawlindex and evaluate.
A central element of technical e-commerce SEO is the optimization of loading times. Fast loading times are important to improve the user experience and reduce bounce rates. Think about it: If a page takes a long time to load - what do you do? Do you wait patiently or do you simply visit another page instead? The vast majority of people will probably choose option number 2 - and so will your (potential) customers.
Another key element is mobile-friendliness: your website should look and function well on mobile devices, as Google uses mobile-first indexing, where the mobile version of your website is crucial for ranking.
But there are a few more things that matter: Implementing HTTPS encryption protects your users' data and is also a ranking factor for Google. A clean website structure is just as important. A clear and logical URL structure and well thought-out internal linking make it easier for search engines and users to navigate through your website and find the relevant content. Technical e-commerce SEO also includes the optimization of error pages and broken links.
All in all, a well thought-out Technical SEO strategy to ensure that your website not only ranks well in search results, but also offers an optimal user experience. However, so many different factors play a role here that it's easy to lose track. The best solution: let the experts take over. We do all the work for you and always keep an eye on all the important factors.
A good user experience (UX) ensures that users can easily access the information they are looking for on your website - this increases dwell time, which in turn has a positive effect on the conversion rate. Why is that? Imagine that:
You visit a store to buy a particular product. As soon as you enter the store, you notice that everything is well structured: the aisles are clearly labeled, the products are clearly arranged and you can quickly find what you are looking for. You are happy to look around a little further. The staff are helpful and everything runs smoothly and efficiently at the checkout. You leave the store satisfied and think about coming back next time.
A poor user experience in comparison: You enter a store that is confusing, has no clear signposts and it takes ages to find the product you want. You immediately don't feel like looking at any more products. When you finally get to the checkout, there are long queues or technical problems. Frustration is high and you probably decide to avoid this store in future - or don't even queue at the checkout.
It's the same with diner websites: A good UX leads to a positive experience, which makes users stay longer and more likely to buy something. Poor UX, on the other hand, causes users to leave.
These user signals, such as the interaction rate and usage patterns, are seen by search engines as an indicator of the quality of the page, which is why we also use the UX with our SEO e-commerce strategy for your online store of course, should not be ignored. Aspects such as intuitive navigation, fast loading times and mobile optimization play a key role here. In addition, UX elements such as clear call-to-actions, clear structures and high-quality content not only improve user satisfaction, but also SEO performance.
On-page optimization is at the heart of every successful e-commerce SEO strategy. This is about optimizing all elements of your website so that they are equally attractive to search engines and users - in other words, improving the UX.
Imagine your website is like a shop window: the clearer and more inviting it is designed, the more likely visitors are to stay. This includes clear and relevant content, well-placed keywords, fast loading times, intuitive navigation and optimized meta tags. All of these factors not only help to improve your Google ranking, but also ensure that visitors feel comfortable and stay on your site for longer - which ultimately means more traffic and conversions.
Which On-page SEO measures for your e-commerce store make sense and bring success is usually not clear at first glance. But you don't have to worry about that, because in our detailed SEO analysis we find out exactly where we need to start and make the right adjustments for you.
Off-page optimization is like your website's referral network. It includes all measures outside your site that help to improve your ranking and strengthen your online presence.
The most important instruments here are Backlinks - i.e. links from other websites to yours. Imagine you get recommendations from respected experts in your industry: the more and higher quality these are, the more trust search engines will place in your site. But off-page optimization goes even further - social media signals, mentions and reviews also play a role. All of these factors show search engines that your website is relevant and popular, which leads to better rankings and strengthens your authority online.
Link building is one of the most important strategies in off-page optimization and can be crucial to the success of your e-commerce SEO strategy. It is about gaining valuable backlinks - i.e. references from other websites to yours. These signal to search engines such as Google that your site is relevant and trustworthy. The more high-quality backlinks you have, the better your site will rank in search results - and the more potential buyers will come to your website.
Basically, every link is like a recommendation: If respected websites link to your content, this acts as a vote of confidence for Google. But beware - not all links are the same! It depends on the quality. Links from reputable and relevant sites have a much greater influence than random links from unknown or inferior sources. And then there are also those that can even harm you - so-called toxic backlinks.
To be successful Linkbuilding you can rely on various strategies, such as guest posts, the creation of high-quality, shareable content or networking in your industry. The following applies: it takes patience, continuous work and, above all, the necessary know-how. If you leave the e-commerce SEO to us as experts, you won't have to deal with any of this - we'll do it for you.
A well-thought-out content strategy is also an important component of an e-commerce SEO strategy - especially when it comes to Category and product texts goes. These texts are often the first thing potential customers see, and they need to be optimized for both search engines and users. A well-written category description helps Google to understand the context of the page and ranks for important keywords that we filter out for you as part of our extensive keyword research. At the same time, it provides users with useful information to help them reach the desired product more quickly - and therefore make a purchase.
Product texts are also an important sales tool. They should not only contain technical data and facts, but also emphasize emotional and practical benefits that motivate the user to buy. Care must be taken here to integrate relevant keywords in a meaningful way, but at the same time avoid keyword stuffing. Well-structured texts with easy-to-read paragraphs, bullet points and call-to-actions improve the user experience and increase the likelihood that the customer will convert.
In addition, blog posts should not be ignored - they offer the reader added value and show them that you are an expert in your field. This increases trust in your website and your products. The more relevant the content, the longer the dwell time and the better search engines rate the page. This not only boosts your ranking, but can also build customer loyalty in the long term.
So: quickly pick out a few keywords, generate an AI text and you're done? That's probably what many people think. But of course it's not that simple. AI texts may be getting better and better, but you can never be sure that they don't contain false information and they simply can't convey emotions like a human-written text can - and emotions play a decisive role in the purchase decision. So what can you do? Simple: let our content team do the writing! Whether it's informative blog posts, appealing product texts or creative category descriptions - we create smooth content for your website, according to your wishes and our proven SEO metrics.
Local SEO is like a magnet for customers in your area. If you run a café in your city and someone nearby searches for "café in [city]", you certainly want to appear at the top of the list. Local SEO for e-commerce makes sure of that!
Among other things, your website should local keywords These are terms that include your city or region. This helps search engines to highlight your page for local search queries and thus reach your target group precisely.
With a strong local SEO strategy for e-commerce, you will not only attract more local customers, but also build a solid presence in your region. This will make you a hotspot for anyone looking for exactly what you have to offer!
As an SEO agency, we know that it's not just about driving traffic to your website, it's also about how you convert that traffic into paying customers. This is where Conversion Rate Optimization (CRO) comes into play - the art and science of designing your website to effectively convert visitors into customers.
We analyze exactly how users interact with your website and identify weak points that could cause potential customers to bounce. Through targeted e-commerce SEO measures, we then ensure that your visitors follow the desired calls to action - be it a purchase, registration or contact.
Does your online store have above-average traffic - but sales are falling short of expectations? Our approach in CRO analyzes why this is the case: Perhaps the checkout processes are too complicated, or the product pages could be designed more convincingly. We look at every detail of your website to find out which elements work best - and implement the most successful ones E-commerce SEO solutions.
With our expertise in CRO, we ensure that every interaction on your website is optimized to increase conversion rates. This not only means more sales for you, but also a better user experience and long-term customer loyalty. Let's work together to turn your website into a powerful conversion magnet!
SEO for e-commerce differs in some important ways from SEO for other types of websites - mainly because of the way online stores are set up and how they work. So there are some specifics to consider if you want to achieve success with e-commerce SEO - and we know all of them inside out.
Product page optimizationIf you sell several products in your online store, you will have a separate product page for each of them. Each of these pages needs to be optimized for specific keywords that users would enter when searching for the corresponding product. We'll find these keywords for you and create engaging content that will win you over!
Category pagesCategory pages: These play a key role in the SEO strategy of e-commerce websites. Category pages group similar products together and can be optimized for broader keywords that users enter for general product categories (e.g. "laptops" or "men's jackets").
E-commerce websites tend to have many pages with similar or duplicate content, as products often have only minor differences. For example, different color variants of a product may have their own URLs. The problem here is that duplicate content can have a negative impact on SEO rankings. We check your website for duplicate content and fix the problem for you.
Page loading speedE-commerce websites are often larger and more complex as they contain many product images, scripts and functions (e.g. filters). Slow loading times can affect the user experience and worsen the SEO ranking.
Sitemap and indexingDue to the large number of pages, sitemaps must be well structured. It is important that all important product and category pages are indexed, while irrelevant or outdated pages are excluded.
In contrast to pure blogs or information pages, SEO for e-commerce focuses not only on traffic, but also on increasing the Conversion rate (sales). E-commerce SEO must aim to persuade visitors to buy directly.
At the same time, the online store must be appealing but clearly laid out so that potential buyers are not put off and can easily find the products they are looking for.
Long Tail KeywordsLong-tail keywords (detailed, specific search terms) play a particularly important role in e-commerce SEO, as users often search for specific products or brands. For example, "sneakers + brand + model + color" instead of just "sneakers".
Commercial keywordsKeywords that indicate an intention to buy, such as "buy", "order online" or "price comparison", are of great importance for e-commerce SEO.
Customer ratings, comments and questions about products provide valuable User-generated content (UGC)which can increase SEO performance. This content increases the relevance of a product page and provides regularly updated content, which is rated positively by search engines.
Rich snippets and structured dataE-commerce websites can benefit from structured data (e.g. price, availability, ratings) in order to Rich snippets in the search results to increase the click-through rate.
Internal linkingEffective internal linking is crucial to guide users through the website and strengthen the relevance of important category pages.
External linksBacklinks to product pages are harder to get than to blog posts or information pages. Therefore, the necessary know-how is required to build high-quality links - we are happy to support you!
Many e-commerce websites experience a significant increase in traffic during certain periods, such as Christmas, Black Friday or summer sales. One seasonal e-commerce SEO strategy is important to ensure that relevant pages rank in time for seasonal keywords.
With the rise of voice assistants such as Alexa, Siri and Google Assistant, voice search will become increasingly important in e-commerce in the future. Users will ask specific questions such as "Where can I buy [product]?" or "What is the best [product] under 50 euros?". To optimize for voice searches, the SEO strategy for e-commerce should focus on long-tail keywords and natural, conversational search queries so that products appear better in voice search results.
E-commerce SEO is often highly competitive, especially in industries with large online retailers such as Amazon or eBay. Here it is important to develop a differentiated strategy in order to stand out from large platforms.
In summary, SEO for e-commerce requires a comprehensive and technical approach that does not ignore any of the important points. Just insert a few keywords and that's it? - That hasn't worked for a long time! E-commerce SEO is extremely complex and can hardly be managed by beginners or amateurs alone. The best option: leave the SEO for your e-commerce to the professionals!
At WOLF OF SEO, we believe that an agency that can do everything can do nothing really well. And it is precisely for this reason that we have focused specifically on one area - E-commerce SEO (for Google and other search engines). Thanks to years of experience and numerous successfully managed projects, we know exactly what it takes to get your online store ahead of the competition. As experts in the field of e-commerce SEO, we know the special challenges that e-commerce websites bring with them and we know exactly where to start in order to achieve real, sustainable success.
We support you in targeting the right customers, increasing your visibility and maximizing your sales. With WOLF OF SEO, you have a strong partner at your side who knows the ins and outs of e-commerce SEO down to the last detail.
Want to find out more? Then book one now free SEO strategy talk and let us show you how we can catapult your online store to the top of the search results with e-commerce SEO!
By 
German 
English