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Fizzy world24

Building an organic revenue channel for Sprudelwelt24, an online store for water sparklers and syrups, through top Google rankings.

Project Fizzy world24

Hard Facts

Destination

Building an organic revenue channel for Sprudelwelt24, an online store for water sparklers and syrups, through Google top rankings.

Period

Approx. from 01.06.2021 - currently active (16.03.2022) - 9 months+.

Result

Plannable organic sales channel established + up to 500 $ advertising budget saved per month through organic Traffic.

Status

Active

Lead

Lucas Perduß

Budget

Low

Cooperation

Continuous

Difficulty

Medium (5/10)

Executive Summary

Google rankings

Keywords on page 1
0
NEW
Keywords in the top 3
0
NEW
Keywords in 1st place
0
NEW
Value of monthly traffic*
0 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

End September 2021

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Traffic

Mid March 2022

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→ From 0 to approx. 2000 org. visitors

Rankings

Launch of the store

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Rankings

Status 16.03.22

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→ 6 new keywords in the Google Top 3

→96 new keywords in the Google Top 4-10

-> 167.000 % more keywords in the Google Top-100

Traffic

The overview

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+ 47.100 %

Visibility growth

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The task

The goal was to perform SEO on the store before the actual launch, so that Google understands directly at launch what content is presented. SEO-optimized category and product texts were placed in order to be included in the Google top rankings. With the help of the rankings, a reliable stream of new monthly customers is now generated.

Goal #1: Top rankings for categories and products to reach new customers (:white_check_mark: - continuous)

Goal #2: Top rankings for product keywords to expand organic revenue channel (:white_check_mark: - continuous)

Initial situation:

The website was not yet online at the time of our project launch. Our task was to optimize the store for SEO as best we could to ensure fast, efficient and effective indexing by Google at the time of launch. 

 

Smaints

The goals

Searches /month

Change of position

Accessories for drinking water bubbler

> 1.400

NEW - in 1st place

Sodastream Duo cylinder exchange

> 3.100

NEW - in 7th place

Sodastream syrup without sugar

> 1.300

NEW - in 10th place

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The battle plan

  1. Phase: Text optimization & Onpage optimization (completed)
    Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.

  2. Phase: Keyword optimized texts 
    Keyword optimized Content is important for search engines. This enables them to understand and decide more quickly and precisely what type of Content the respective page should rank. 

Conclusion:

  • Product keywords: Below average competition on the product keywords,
  • Categorykeywords: Above-average competition on the category keywords