signal design

Signal Design

Building an organic sales channel for signal wrapping. A vehicle wrapping specialist who wants to generate more car wrapping inquiries through an organic SEO channel.

Project Signal Wrapping

Hard Facts

Destination

Build a sustained, organic revenue channel by generating car wrapping inquiries.

Period

Support:
01.06.2020 until 01.10.2020

Consulting:
01.10.2020 until now

Result

Monthly generation of inquiries from new customers to utilize capacity at the Swabian signal wrapping plant. 

Status

- in consultation

Lead

Niels Stuck

Budget

Low

Cooperation

Betreeung: 5 months
Consulting: continuous

Difficulty

Medium

(4/10)

Executive Summary

Google rankings

Keywords on page 1
24
+ 1.062 %
Keywords on in the top 3
7
+ 3.114 %
Keywords in 1st place
6
+1.233 %
Value of monthly traffic
500 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Signal Wrapping - 05

Traffic

After

Signal Wrapping - 06

→ 14-fold Traffic

Rankings

Before

Signal Wrapping - 07

Rankings

After

Signal Wrapping - 08

→ 3114% more keywords in Google top 3

→ 1541% more keywords in Google top 4-10

Traffic

The overview

Signal Wrapping - 04
+ 1769 %

Visibility growth

Signal Wrapping

The task

Signal Design's branch "Signal Wrapping" specializes in vehicle wrapping. The goal was to generate a reliable stream of new monthly customers through Google top rankings on terms like "car wrapping" or "car foiling" as well as on selected subpages.

Signal Wrapping

The goals

Searches /month

Change of position

Foil car design

> 1.000

NEW - in 1st place

Car wrapping

> 4.000

+11 places - in 5th place

Foil sticker motorhome

> 600

NEW - in 3rd place

Signal Wrapping

The battle plan

  1. Phase: Text optimization & Onpage optimization (completed)
    Keyword-optimized texts for various subpages and Onpage optimization the whole website.

  2. Phase: Local landing pages as well as blog posts (completed)
    Creation of keyword optimized local landing pages regarding the services offered to cover the main cities. 
    Training the Signal Design/Wrapping team to independently implement our advice or the strategies proposed to you. This took the form of, among other things, the creation of relevant blog posts on typical topics within the industry.

  3. Phase: through Link building on position 1-3
    Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.