Paw Doctor

Aufbau eines organischen Umsatzkanals für eine Online-Beratungsstelle für Tierbesitzer von Tierärzten & Spezialisten – Tierarzt online per Videochat per organischem SEO-Kanal und Problem-Keywords mit Traffic supply.

Project Paw Doctor

Hard Facts

Destination

Aufbau eines organischen Umsatzkanals für eine Online-Beratungsstelle für Tierbesitzer von Tierärzten & Spezialisten.

The online vet via video chat via organic SEO channel and problem keywords with Traffic supply.

Period

15.06.2020 until 15.01.2021

Result

Created a stronger sales channel for a rather unusual client (veterinary app) through generic and problem-oriented SEO. Established and placed many keywords first, outperforming the competition. 

Status

-Inactive

Lead

Niels Stuck

Budget

Low

Cooperation

Beratung & Link building

Difficulty

Medium

(5/10)

Executive Summary

Google rankings

Keywords on page 1
3

+ 6.933 %

Keywords on in the top 3
1
+ 8.600 %
Keywords in 1st place
1
+7.300 %
Value of monthly traffic
0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Around the period June 2020

Traffic

Around the period January 2021

→ more than 1,400 times the traffic

Rankings

Start

Rankings

End of project

→ 8600 % more keywords in the Google Top 3

→ 4066 % more keywords in the Google Top 4-10

-> 3341 % more keywords in the Google Top 100

Traffic

The overview

+ 1.100 %

Visibility growth - after 7 months

+ 7.487,36 %

Visitor growth - comparison over the periods (7 months)

Pre-project performance - 1 month:
14.5.2020 – 14.6.2020

→ approx. 201 clicks

→ 3,030 impressions

 

Project completion performance - 1 month:
15.01.2020 – 18.12.2020

→ 15,049 clicks

→ 181,743 impressions

Result:

→ + 14,848 clicks (+ 7,387.06 %)
→ + 178,713 impressions (+ 5,898.12 %)

Paw Doctor

The task

The startup pfotendoctor.de is an "online vet" offering video consultations in detail & as a subscription model. The aim was to generate a reliable stream of new monthly customers through Google top rankings for the terms "online vet" and selected blog posts.

Paw Doctor

The goals

Searches /month

Change of position

Cat coughs

> 3.100

+29 places - in 1st place

Cat drools

> 2.400

+5 places - in 7th place

Cat trembles

> 1.700

15 places - in 1st place

Paw Doctor

The battle plan

  1. Phase: Text optimization & Onpage optimization (completed)
    Keyword-optimized home page text and Onpage optimization the whole website.

  2. Phase: Keyword optimized blog posts (completed)
    Blog posts on typical symptoms of pet illness that are not so acute that the pet owner feels the need to go to a local vet immediately.

  3. Phase: through Link building on position 1-3
    Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.