Building an organic revenue channel for an online consultation site for pet owners from vets & specialists - vet online via video chat via organic SEO channel and problem keywords with Traffic supply.
Building an organic revenue channel for an online advice center for pet owners from veterinarians & specialists.
The online vet via video chat via organic SEO channel and problem keywords with Traffic supply.
15.06.2020 until 15.01.2021
Created a stronger sales channel for a rather unusual client (veterinary app) through generic and problem-oriented SEO. Established and placed many keywords first, outperforming the competition.
-Inactive
+ 6.933 %
(Costs if the Traffic through Google Ads would be purchased)
Pre-project performance - 1 month:
14.5.2020 – 14.6.2020
→ approx. 201 clicks
→ 3,030 impressions
Project completion performance - 1 month:
15.01.2020 – 18.12.2020
→ 15,049 clicks
→ 181,743 impressions
Result:
→ + 14,848 clicks (+ 7,387.06 %)
→ + 178,713 impressions (+ 5,898.12 %)
The startup pfotendoctor.de is an "online vet" offering video consultations in detail & as a subscription model. The aim was to generate a reliable stream of new monthly customers through Google top rankings for the terms "online vet" and selected blog posts.
The aim was to generate a reliable stream of new monthly customers through Google top rankings for the terms "online vet" and selected and optimized blog posts.
And to keep them coming back by regularly publishing new blog topics on the subject of pet diseases and to increase the rate of return of our target group.
There are only a few direct high-conversion keywords.
The terms "online vet", "digital vet" and similar result in around 700 search queries per month.
However, high-conversion content keywords relating to disease images in animals generate particularly high traffic, so a number of optimized blog posts were written to reach the relevant target group.
→ Competitive strength: 4/10
→ Competitors are:
a) Online vets (direct competition)
b) Veterinarians with a blog (direct competition)
c) Blogs from animal lovers, online stores and content sites about pets
→ The market leaders have an organic traffic of 21,000 visitors per month
Cat coughs
> 3.100
+29 places - in 1st place
Cat drools
> 2.400
+5 places - in 7th place
Cat trembles
> 1.700
15 places - in 1st place
Phase: Text optimization & Onpage optimization (completed)
Keyword-optimized home page text and Onpage optimization the whole website.
Phase: Keyword optimized blog posts (completed)
Blog posts on typical symptoms of pet illness that are not so acute that the pet owner feels the need to go to a local vet immediately.
Phase: through Link building on position 1-3
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.