Lion's share

Building an organic sales channel for Löwenanteil, manufacturer of ready-made fitness food, through Google top rankings.

Project Lion's share

Hard Facts

Destination

Building an organic sales channel for Löwenanteil, manufacturer of ready-to-eat fitness food, through Google top rankings.

Period

15.06.2020 until 25.07.2021

13 months +

Result

Plannable organic sales channel established, more than 5-fold organic growth Traffic achieved, more than 80 (+900 % )strong keywords placed in the Google Top-3!

Status

Inactive

Lead

Lucas Perduß

Budget

Medium

Cooperation

2020 - Consulting
2021 - Full service

Difficulty

High (8/10)

Executive Summary

Google rankings

Keywords on page 1
30
+626,92 %
Keywords on in the top 3
9
+888 %
Keywords in 1st place
1
+900 %
Value of monthly traffic*
0 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Start of the project - June 2020

Traffic

Success of the project - June 2021

→ more than 5-fold Traffic

Rankings

Start

Rankings

Project progress after 13+ months

→ 1000% more keywords in the Google Top 3

→605 % more keywords in the Google Top 4-10

-> 243 % more keywords in the Google Top 100

Traffic

The overview

+860,56 %

Visibility growth after 13+ months

+ 260,83 %

Visitor growth - periods in comparison (13 months +)

Before:
05.05.2019 – 15.06.2020

→ approx. 32,539 clicks

 

After:
15.06.2020 – 25.07.2021

→ approx. 117,409 Clicks

Result:

 + 84,870 organic clicks (+ 260.83 %)

Lion's share

The task

 

The German online store for healthy ready meals and fitness meals Fitness dishes for sport and health | Lion's share would like to build top rankings for your products, increase the organic Increase traffic and thus generate organic sales via Google.

Lion's share

The goals

Searches /month

Change of position

Ready meals

> 6.700

+1 place - in 1st place

Basmati rice

>10.000

+25 places - in 7th place

Ready meals

> 5.000

+38 places - in 4th place

Lion's share

The battle plan

  1. Phase: Text optimization Category and product texts
    The category texts and product texts have been adapted and optimized.

  2. Phase: Writing optimized blog posts and post-optimization of existing ones
    The blog posts were SEO optimized to rank for the desired keywords.

  3. Phase: through targeted Link building on Google results page 1
    Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.

 
 

Conclusion:

Due to the existing strength of the brand and the numerous possibilities for optimization, we saw, full of anticipation, great potential to increase the rankings and thus also to increase traffic.