Triggerbow

Building a strong, organic sales channel for an online sofa and living room store triggerbow through Google top rankings.

Project Triggerbow

Hard Facts

Destination

Establishment of a monthly sales channel for triggerbow, through Google top rankings.

Period

05.02.2022 until 10.03.2023
12 months+

Result

Stabilen, flüssigen SEO-Umsatzkanal aufgebaut &
3,296 € monthly savings through the Traffic-value.

Status

Not active

Lead

- Markus Friedrich

Budget

Low

Cooperation

Advisory / executive

Difficulty

Medium

(7/10)

Executive Summary

Google rankings

Keywords on page 1
0
+637,8%
Keywords on in the top 3
0
+310,0%
Keywords in 1st place
1
+600,0%
Value of monthly traffic*
0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ From 0 to approx. 16,693 org. visitors

Rankings

Before

Rankings

After

→ 138 new keywords in the Google Top 3

→592 new keywords in the Google Top 4-10

→ 5,509 new keywords in the Google Top 100

Traffic

The overview

+538%

Visibility growth after 12+ months

+ 37,314 visitors

Visitor growth - comparison of time periods (12+ months)

Before:
12.07.2020 - 05.02.2022

→ approx. 0 clicks

 

After:
05.02.2022 - 10.03.2023

→ approx. 37,314 Clicks

 

Result:

+ 37.314 more organic clicks 

triggerbow-before-after-traffic

Triggerbow

The task

The Online store from triggerbow would like to create a sales channel through organic Google Traffic build up. The innovative products do not yet have a large Search volumewhich is why we are pursuing a content strategy in which we can build a bridge to the products.

Main Goal:
Top rankings for content topics relating to trigger points and tension, etc. to attract potential customers to the website and build an organic sales channel.

Initial situation:
The original website Triggerbow.de wurde Anfang 2019 erstellt und erhielt in etwa 200 monatliche Besucher. Die Brand wurde aufgekauft und es fand einen Shopify-Relaunch mit neuer Domain Triggerbow.com instead. The site already received some brand search volume in the lower 3-digit range, but has no content creation or Linkbuilding.

The online store also launched actively in other marketing disciplines such as performance marketing and social media marketing.

This was not a good basis for the SEO project, but it was not a disadvantage either. So we started from almost zero.

Triggerbow

The goals

Searches /month

Change of position

Trigger points neck

> 8.000

NEW - in 1st place

Trigeminal nerve irritated by tension

> 2.700

NEW - in 1st place

Trigger points neck

> 300

NEW - in 1st place

Triggerbow

The battle plan

  1. Phase: Onpage optimization & Creating a blog with the help of a content strategy: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
  2. Phase: Keyword optimized blog posts: Inhalt ist wichtig für die Topic relevance, vor allem bei solch ein innovativem Produkt wie der Triggerbow, ist es der einzige Weg über SEO potenzielle Kunden zu erreichen. Es werden Beiträge rund um Triggerpunkte und Schmerzbehandlung geschrieben, um als Lösung den Triggerbow zu präsentieren. Diese Beiträge helfen uns außerdem, Google die Topic relevance zu bestätigen.
  3. Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
 
 

Conclusion:

  • Product Keywords: Almost no competition for product keywords, as there is not much product search volume.
  • Content-keywords: Above-average competition for blog posts with a thematic focus