Building a strong, organic sales channel for an online sofa and living room store triggerbow through Google top rankings.
05.02.2022 until 10.03.2023
12 months+
Not active
- Markus Friedrich
Low
Advisory / executive
Medium
(7/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
12.07.2020 - 05.02.2022
→ approx. 0 clicks
After:
05.02.2022 - 10.03.2023
→ approx. 37,314 Clicks
Result:
+ 37.314 more organic clicks
The Online store from triggerbow would like to create a sales channel through organic Google Traffic build up. The innovative products do not yet have a large Search volumewhich is why we are pursuing a content strategy in which we can build a bridge to the products.
Main Goal:
Top rankings for content topics relating to trigger points and tension, etc. to attract potential customers to the website and build an organic sales channel.
Initial situation:
The original website Triggerbow.de wurde Anfang 2019 erstellt und erhielt in etwa 200 monatliche Besucher. Die Brand wurde aufgekauft und es fand einen Shopify-Relaunch mit neuer Domain Triggerbow.com instead. The site already received some brand search volume in the lower 3-digit range, but has no content creation or Linkbuilding.
The online store also launched actively in other marketing disciplines such as performance marketing and social media marketing.
This was not a good basis for the SEO project, but it was not a disadvantage either. So we started from almost zero.
Building an organic revenue channel, durch Top-Rankings für Contentthemen rund um Triggerpunkte, Verspannungen, Schmerzen & co.
Setting up a blog and creating all relevant meta information für die bessere Auffindbarkeit und Topic relevance bei Google
Optimal linking of the most important products with the blog posts through internal links, product links and references to each other.
Der Gesundheitsmarkt im Bereich der Schmerzbehandlung ist groß, jedoch machen wenige wirkliches gutes SEO. Während wir uns mit dem den Triggerpunkten noch in einer Nische befindet, in der wir uns etwas leichter durchsetzen können, werden wir es bei generischeren Keywords wie Rückenschmerzen beseitigen & co. deutlich schwieriger haben.
Here we compete with many well-known websites such as the content giant liebscher-bracht.de.
Competition is fierce in the entire field of pain treatment.
Triggerbow is in an ever-growing niche. As the proportion of older people in society continues to grow and back problems are not getting any less, more and more competitors are moving in and becoming aware of the topic of SEO.
The focus for this customer is clearly on positioning ourselves first in the area of trigger points and then in general pain treatment.
Trigger points neck
> 8.000
NEW - in 1st place
Trigeminal nerve irritated by tension
> 2.700
NEW - in 1st place
Trigger points neck
> 300
NEW - in 1st place
Conclusion:
Questions, cooperation or suggestions?
Then write us an email directly!
We are looking forward to your project or idea!