Green Me Up

Development of a strong, organic sales channel for Green Me Up and their website greenmeup.com through Google top rankings.

Project Green Me Up

Hard Facts

Destination

Top 3 rankings for keywords of categories & products with 4-5 digits Search volume to build up an organic sales channel.

Period

October 2022 - March 2023

6 months

Result

85,000 visitors per month, 40,000 of them directly through purchase-relevant keywords on product pages & category pages.

Status

Completed

Lead

Lucas Perduss

Cooperation

Full service

Difficulty

7/10

Executive Summary

Google rankings

Keywords in the top 10

173

Keywords in the top 3

Keywords in 1st place

Value of monthly traffic*

3500 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Current

16x Traffic-increase

Rankings

Project start

Rankings

Current

+ 707 keywords in the Google Top 3

+ 2,265 keywords in the Google Top 10

+ 7,015 keywords in the Google Top 100

Green Me Up

The task for us:

Green Me Upthe online store for houseplants, would like to create a sales channel through organic Google Traffic Build up.

Main Goal: The top ranking for all products and categories to build an organic sales channel, as well as the top ranking for blog posts.

The SEO goals at a glance

1. goals

Improve search engine rankings for specific keywords related to houseplants Increase organic traffic and conversion rates.

Brief overviewGreen Me Up has opted for an SEO strategy to be more visible on the digital map. The goal is to increase their presence on the first page of Google for important keywords in their industry. This would help attract targeted traffic to their website and increase online business.

2. market overview

- Strength of the market: In view of the increasing trend towards urban living and the demand for greenery, the market for online houseplants is growing steadily.

- Position of the customer: Green Me Up has an established online presence with a loyal customer base, but there is room for growth and market expansion.

Brief overview: The online houseplant market has grown exponentially in recent years, which represents a great opportunity for Green Me Up. Despite strong competition in the industry, Green Me Up has built up a solid customer base and is known for its quality and variety of plants.

3. competition overview:

- Competitive strength: 7/10. Competition in the market is strong, with several established brands and new entrants.

- Type of competition: The competition consists of other online houseplant retailers, garden centers that have an online sales channel and marketplaces such as Amazon and eBay.

Brief overview: The competitive landscape for Green Me Up is very dynamic. While there are established brands that have a good reputation, new players are also constantly popping up trying to get a slice of the pie. Therefore, unique SEO strategies are essential to survive in the market.

Strong keyword developments

Relevant Keyword

Searches /month

Change of position

Ficus

≈ 31.000

+35 places - in 1st place

Monstera Variegata

≈ 11.000

+99 places - in 1st place

Large houseplant

≈ 4.000

+10 places - in 1st place

Pilea

≈ 14.000

+53 places - in 1st place

Fern

≈ 12.000

+73 places - in 1st place

Plant soil

≈ 3.700

+12 places - in 3rd place

Cat-friendly plants

≈ 2.300

+71 places - in 1st place

Green Me Up

The battle plan

Extensive Research conversion-related money keywords, analysis of all technical on-page and off-page factors, comprehensive competitor analysis
Target keywords & Define processing type
Onpage optimization the whole website
Keyword optimized Content creation for product and category pages
Keyword optimized Content creation for adjacent conversion keywords
Link building for money keywords, to bring even hard-fought keywords to top rankings
Post-optimization based on ranking keywords

Green Me Up

Project Green Me Up

Hard Facts

Destination

Period

Result

Status

Lead

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Project start

Traffic

Current

16x Traffic-increase

Rankings

Project start

Rankings

Current

+ 707 keywords in the Google Top 3

+ 2,265 keywords in the Google Top 10

+ 7,015 keywords in the Google Top 100

Green Me Up

The task for us:

The SEO goals at a glance

1. goals

2. market overview

3. competition overview:

Strong keyword developments

Green Me Up

The battle plan

Arrange free SEO initial consultation

Open questions? Shoot!

Our services

Overview

SEO top posts

Top ratings

Gifts