Biotec Klute

Development of a sustainable & organic service channel for biotec-klute.de.

Improvement of the rankings of service keywords & generic topic keywords for the B2B & B2C online presence of Biotec Klute GmbH from Borchen.

Project Biotec Klute

Hard Facts

Destination

Development of an organic service channel for biotec-klute.de

Professional SEO for professional B2B and B2C pest control.

Period

01.04.2022 to 01.04.2023

12 months +

Result

Increase in traffic: 1.543 %

Keywords on page 1: 30

Traffic value: $4.100

Status

Active

Lead

Jonas Lembke

Budget

Low

Cooperation

First only advice,

Full service later

Difficulty

Medium to difficult

(7,5/10)

Executive Summary

Google rankings

Keywords on page 1

+511 %

Keywords on in the top 3

+1.066 %

Keywords in 1st place

+2.900 %

Value of monthly traffic*

1500 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Start of the project - March 2020

Traffic

Project progress - October 2022

→ almost 17 times Traffic

Rankings (keywords)

Start

Rankings (keywords)

Finish line

→ 1,300 % more keywords in the Google top 3

→ 380 % more keywords in the Google top 4-10

→ 144 % more keywords in the Google Top 100

+ 400 %

Visibility growth after approx. 12 months

Biotec Klute

The task for professional pest controllers

The Biotec-Klute GmbH is a Biotec company based in Borchen, Germany, in North Rhine-Westphaliawhich specializes in the professional execution and distribution of innovative pest control services and products for B2B and the food industry.

Biotec Klute has been successfully active in the field of biotechnology for more than 25 years, focusing on the development of enzymes and microorganisms for various pest control applications, as well as digital monitoring and audits.

Biotec Klute also emphasizes the importance of sustainability and environmental protection for its products and services. The company always works very closely with customers and partners to develop individual solutions for their needs.

Our mission: Development of an organic sales channel for the services and products of Biotec Kluteand the Improvement of organic rankings for important Service keywords & Local keywords.

Biotec Klute

Our common goals

1. goals

The primary goal for this customer is to generate a reliable flow of visitors with a focus on B2B through Google top rankings for Biotec Klute's services, innovative solutions and products, as well as precisely calculated blog posts.

Target #1: Top ranking for the Keyword "professional pest control".

Target #2: Top rankings for local queries, such as "Pest control Berlin", "Pest control Hamburg" &
"Pest control Munich" on the basis of local landing pages.

Target #3: Structure of a Glossarys & a blog in the subject area of pest control and the ranking improvement of conversion-related keywords within the blog.

2. market overview

The market for professional pest controllers in Germany There are already a large number of companies that have built up an established name for themselves and each have a loyal customer base in their local area. Only some really do SEO! Time to attack!

The trick now was to use SEO to break out of the old-fashioned sales channels and channels to get companies out of the
- Food industry,
- from the healthcare sector,
- from logistics &
- from the pharmaceutical industry

and attract them with classic B2B queries on Google!

These industries expect the highest degree of seriousness, care and, of course, a professional appearance!

3. competition overview:

In this case, we distinguish between:

Product or service competition

Content- or information competition

→ Competitive strength for Product keywords: 6/10

→ Competitive strength for Contentkeywords: 8/10

→ Competitors are:

a) Information sites & associations, such as
- dsvonline.de
- wikipedia.org/wiki/pest-control
- umweltbundesamt.de/professionelle-schaedlingsbekaempfung

b) Content pages and blogs about pest control

c) Other professional pest controllers & exterminators who are geared towards business-to-business.

Transactional keywords

Searches /month

Change of position

Pest control

> 24.000

New entry - in 10th place

Pest control Herford

> 400

+ 6 places - in 6th place

Pest controller Hanover

> 400

+ 3 places - in 9th place

Topics from Blog & Glossary

Searches /month

Change of position

Fly species

> 6.600

New entry - in 2nd place

Stitches

> 3.500

New entry - in 4th place

Recognize flea eggs

> 5.400

New entry - in 6th place

Biotec Klute

The battle plan

1. Phase: Text optimization & Onpage optimization
  Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
2. Phase: Keyword-optimized blog posts
  Blog posts on related topics that the target groups are looking for in the event of a potential pest infestation / which the companies are looking for.
3. Phase: through Link building advance to position 1-9
  If a worthwhile keyword gets stuck before positions 1-9 (Google page 1) and does not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

Strong competition (through info pages) on the main keyword "pest control", medium competition on the individual service keywords, medium to strong competition on the blog, glossary & Content-keywords.

In terms of scripting, the client has a fairly lean website (lean code), with many categories and subcategories, almost no relevant Backlinksbut a good position in the professional pest control market.

Not ideal, but definitely good conditions for strong B2B SEO!

Biotec Klute

Project Biotec Klute

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Start of the project - March 2020

Traffic

Project progress - October 2022

→ almost 17 times Traffic

Rankings (keywords)

Start

Rankings (keywords)

Finish line

→ 1,300 % more keywords in the Google top 3

→ 380 % more keywords in the Google top 4-10

→ 144 % more keywords in the Google Top 100

Visibility growth after approx. 12 months

Biotec Klute

The task for professional pest controllers

Biotec Klute

Our common goals

1. goals

2. market overview

3. competition overview:

Biotec Klute

The battle plan

Arrange free SEO initial consultation

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Our services

Overview

SEO top posts

Top ratings

Gifts