Building an organic sales channel for an online store for personalized gifts Geschenkfreude.com through Google top rankings
- Markus Friedrich
Medium
Consulting / Performing
Heavy
(6/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
03.08.2021 – 01.03.2022
→ approx. 5,757 clicks
After:
02.03.2022 – 18.09.2022
→ approx. 47,750 Clicks
Result:
+ 41,933 clicks (+830 %)
The Online store for personalized gifts Geschenkfreude wants to build up a sales channel through organic Google traffic and conquer the top positions with its engraving products in particular.
Main Goal: Top Rankings für die Kategorien, in dem die Gravur-Produkte enthalten sind, sowie allgemeine Topic relevance im Bereich personalisierte Geschenke und der damit einhergehende organische Umsatzkanal.
Initial situation:
Die Website wurde Anfang 2019 erstellt und hat vor Beginn schon einige SEO-Texte auf den Produkt- und Kategorie-Seiten gehabt. Vor unserer Zusammenarbeit haben sie diese auch noch einmal optimiert, weshalb sich dadurch der Traffic schon etwas verbessert hat. Es gab schon gute Keyword-rankings on pages 1-3, which were populated with texts, which was a wonderful starting point for the Link building which we then supported.
The online store has already been active in other marketing disciplines such as performance marketing and social media marketing. A certain level of brand awareness has therefore been established.
Zippo with engraving
> 4.100
+6 places - in 1st place
Children's cutlery with engraving
> 8.100
+9 places - in 7th place
Lock with engraving
> 2.300
+3 places - in 3rd place
3rd phase: Through Link building in position 1 to 3: STargeted Link building on worthwhile keywords that are already equipped with SEO texts and are on pages 1-3. Here we use link building to secure top positions.
Conclusion:
Questions, cooperation or suggestions?
Then write us an email directly!
We are looking forward to your project or idea!
By 
German 
English