Lucky Hemp

Building a strong, organic sales channel for the CBD online store Lucky Hemp through Google top rankings.

Project Lucky Hemp

Hard Facts

Destination

Establishment of a monthly sales channel for Lucky Hempthrough Google top rankings.

Period

01.05.2022 until 01.03.2023
10 months+

Result

Stable, fluid SEO revenue channel built &
gained a large market share of organic search queries in this area.

Status

active

Lead

- Markus Friedrich

Budget

Medium

Cooperation

Consulting / Performing

Difficulty

Heavy

(8/10)

Executive Summary

Google rankings

Keywords on page 1

+593,1%

Keywords in the top 3

+307,9%

Keywords in 1st place

+800,0%

Traffic

Before

Traffic

After

→ 30-fold Traffic

Rankings

Before

Rankings

After

→ 307 % more keywords in the Google Top 3

→ 1,135 % more keywords in the Google Top 4-10

→ 254% more keywords in the Google Top 100

Traffic

The overview

+188%

Visibility growth after 8+ months

+ 1.940%

Visitor growth - comparison of time periods (10 months)

Before:
11.07.2021 – 10.05.2022

→ approx. 16,060 clicks

After:
10.05.2022 – 09.03.2023

→ approx. 311,585 Clicks

Result:

+ 295,522 clicks (+ 1.940 %)

Lucky Hemp

The task

The CBD-Onlineshop Lucky Hemp wants a sales channel through organic Google Traffic and occupy top positions for all terms relating to its range of CBD flowers and CBD oils.

Main Goal: The top ranking for the core products CBD flowers and CBD oil. as well as other major categories to build an organic sales channel.

The website was created in mid-2020, already has a few good rankings and has a few blog posts that do not yet rank. Linkbuilding was not yet carried out at this time.

The online store is already active in other marketing disciplines. This means that a certain level of brand awareness exists.

This provides a good foundation for the SEO project to build on.

Lucky Hemp

The goals

1. goals

Building an organic revenue channeltop rankings for categories of the store, as well as individual very strong subcategories in Germany.

Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.

Optimal linking of the most important products and product categories through internal links and references to each other.

2. market overview

The CBD market is large, especially in the organic sector, as Google makes advertising for CBD products very difficult and almost impossible.

Many competitors have been on the market and on Google for several years. We are mainly competing with CBD online stores, but no real CBD brands. With enough budget for the Link building and the associated build-up of site strength, we can position ourselves here despite strong competition.

3. competition overview:

Competitive strength: 8/10
Competitors:
CBD-Vital, Hemp in Happiness, CBDNol etc.

Lucky Hemp is already operating in a competitive market.
The competition is already implementing SEO measures.

The focus for this customer is clearly on positioning ourselves in the field of CBD oil and CBD flowers.

Keyword

Searches /month

Change of position

CBD flowers

> 32.000

+9 places - in 1st place

Buy CBD flowers

> 6.000

+8 places - in 1st place

CBD Shop

> 10.000

+100 places - in 1st place

Lucky Hemp

The battle plan

Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Contributions to applications of the products, to materials of the products help Google to confirm the topic relevance.

Conclusion:

Product Keywords: medium-strong competition on the product keywords,
Category Keywords: above average competition on the category keywords
Content-keywords: Blog will be started first

Lucky Hemp

Project Lucky Hemp

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Before

Traffic

After

→ 30-fold Traffic

Rankings

Before

Rankings

After

→ 307 % more keywords in the Google Top 3

→ 1,135 % more keywords in the Google Top 4-10

→ 254% more keywords in the Google Top 100

Traffic

The overview

Visibility growth after 8+ months

Visitor growth - comparison of time periods (10 months)

Lucky Hemp

The task

Lucky Hemp

The goals

1. goals

2. market overview

3. competition overview:

Lucky Hemp

The battle plan

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