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Dogs'n Tiger

Development of a strong, organic sales channel for Dogs'n Tiger and their website dogs-tiger.com through Google top rankings.

To the website

Project Dogs'n Tiger

Hard Facts

Destination

Organic sales channel for Zahnheld and its website dogs-tiger.com as well as improving rankings for essential keywords on Google.

Period

October 2022 - September 2023

12 months

Result

Stable, fluid SEO revenue channel established & optimal basis for further growth created

Status

completed

Lead

Lucas Perduß

Cooperation

Full service

Difficulty

7/10

Executive Summary

Google rankings

Keywords on page 1
35
Keywords in the top 3
7
Keywords in 1st place
6
Value of monthly traffic*
141 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

dogsntiger

Traffic

After

→ 43-fold Traffic

Rankings

Project start

Rankings

After

+677 keywords in the Google Top 3

+2,101 keywords in the Google Top 10

+ 14,414 more keywords in the Google Top 100

Dogs'n Tiger

The task for us:

The webshop from Dogs'n Tiger would like to create a sales channel through organic Google Traffic and for all terms relating to its services in the field of industrial digitization.

Main Goal: Das Top-Ranking für die Kerninhalte sowie weitere relevante Themen, um einen organischen Umsatzkanal aufzubauen.

Other marketing channels have already been used to some extent.
This provides a good foundation for the SEO project to build on.

livom.de

The SEO goals at a glance

1. goals

    • SEO goalsThe main goal is to increase the online visibility of DOGS'N TIGER. This will be achieved through a combination of on-page and off-page SEO strategies, including Keyword-optimization, backlink building and improvement of the website structure.

2. market positioning

    • Strength of the marketThe market for pet products is strong and growing steadily, driven by an increasing demand for high-quality products for pets.
    • Position of the customerDOGS'N TIGER has established itself as a trusted brand known for its high-quality products and excellent customer service. It has a strong presence in multiple online and offline channels.

3. competition overview:

    • Competitive strength from 1 to 10On a scale of 1 to 10, the competitive strength for DOGS'N TIGER is rated at 7. There are several established brands on the market, but DOGS'N TIGER has unique products and services that set it apart from the competition.
    • Type of competitorsThe competition consists mainly of other premium pet product brands. Many of these brands have a strong online presence and actively invest in SEO and other digital marketing strategies.
 

Keyword developments

Relevant Keyword

Searches /month

Change of position

Kitten food

≈ 1.900

+99 places - in 3rd place

Treats for dogs

≈ 2.200

+99 places - in 3rd place

Best dry food for cats

≈ 3.200

+16 places - in 3rd place

Best wet dog food

≈ 2.300

+13 places - in 3rd place

Dogs'n Tiger

The battle plan

  1. Extensive Research der conversionnahen Money keywords, Analyse aller technischen On- & Offpage-Faktoren, umfassende Konkurrenzanalyse
  2. Target keywords & Define processing type
  3. Onpage optimization the whole website
  4. Keyword optimized Content creation for product and category pages
  5. Keyword optimized Content creation for adjacent conversion keywords
  6. Link building for money keywords, to bring even hard-fought keywords to top rankings
  7. Post-optimization based on ranking keywords

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