Establish an organic sales channel DeinSprachcoach through Google top rankings. An appealing, SEO-optimized blog should be set up. Content-Marketing & SEO by targeting topics at people with German as a foreign language.
Establish an organic sales channel DeinSprachcoach through Google top rankings. An appealing, SEO-optimized blog should be set up. Content-Marketing & SEO by targeting topics at people with German as a foreign language.
01.04.2021 until 12.10.2022
18 months + (consecutive)
Traffic-average of 5,630 $ per month in 18 months & a stable, measurable SEO revenue as an income channel.
Active.
(Costs if the Traffic through Google Ads would be purchased)
The task was to promote a relatively young site primarily with a content strategy and thus improve the rankings. To this end, five external authors from Wolf of SEO The employees have been specially trained and have received round-the-clock support and supervision since the start of the project.
Target #1: Top rankings for the keywords of the courses and offers to build an organic sales channel.
Target #2: Top rankings for articles about the German language, German grammar, phonetics & exam preparation for foreign citizens and people who want to learn German quickly & effectively - to reach new interested parties.
Initial situation:
It all started with the DeinSprachcoach website. The Content was still very thin on the ground and not SEO-optimized. The main task at the beginning was therefore to set up a really good blog, which could then be filled with more content as the project progressed.
Important content keywords
Searches /month
Change of position
Adjective declension
> 6.200
New entry - in 1st place
The following large or small
> 5.400
New entry - in 3rd place
Longest German word
> 27.000
New entry - in 6th place
High-converting keywords
Searches /month
Change of position
Language coach
> 150
+3 places - in 1st place
Crash course German
> 50
New entry - in 4th place
German course for advanced learners
> 50
New entry - in 5th place
Coach German
> 800
+37 places - in 15th place
1) Phase: Text optimization & Onpage optimization
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
2) Phase: Keyword-optimized blog posts
Blog posts on related topics that the health-conscious target audience is looking for.
3) Phase: through Link building on position 1 to 3
Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
Conclusion:
The DeinSprachcoach project is an excellent example of how content is still essential for Google. The time that went into training the authors was time well spent. Since the beginning (the first post went live on 2 May 2021) to date (October 2022), we have been able to put around 165 SEO-optimized posts live. The process is now very smooth, the authors are working at full speed and Wolf of SEO ensures that the content plan, keyword analysis and templates for text creation are always ready on time and up to date.
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German 
English