Catering Nimmersatt
Development of an organic lead funnel for catering in Hamburg und Umgebung
Hard Facts
Destination
Organic sales channel for Solacebands as well as improving rankings for essential keywords on Google.
Period
08/23 – 08/24
12 months
Interim result
300+ keywords on page 1 since according to current status
Significant increase in sales after implementation of the measures
Generated Traffic worth over 3,400 $ per month
Status
Active
Budget
low
Lead
Markus Friedrich
Cooperation
Content Texte + Linkbuilding
Difficulty
5/10
Executive Summary
Google rankings
Keywords in the top 10
14
+334 %
Keywords in the top 3
7
+425 %
Keywords in 1st place
6
+904 %
Value of monthly traffic*
660
$
+84 %
*(Costs if the Traffic through Google Ads would be purchased)
Traffic
Project start
Traffic
Project completion
→ more than 3 times Traffic
Rankings
Project start
Rankings
Project completion
→ 95 more keywords in the Google Top 3
→ 176 more keywords in the Google Top 10
→ 1690 more keywords in the Google Top 100
The task for us:
Catering Nimmersattthe online store for dishes and catering service providers would like to expand its customer base in Hamburg expand organically using SEO.
Main Goal: Das Top-Ranking für Aufbau Catering-Keywords wie “Catering Hamburg", "Fingerfood Catering Hamburg" and "Event Catering Hamburg".
The SEO goals at a glance
1. goals
As an online store and catering service provider in Hamburg, Catering Nimmersatt wants to be found organically by relevant customers in the city via search engines. The company therefore wanted to achieve as many rankings as possible for relevant keywords in the top 3 and top 10. This also included ranking for keywords related to catering in the individual districts of Hamburg.
2. market overview
Strength of the market:
As the second largest city in Germany, Hamburg has many keywords related to catering. However, there are already many competitors in the local market.
Position of the customer:
From an SEO perspective, the company was already performing well before the measures began and ranked well for fas mainKeyword „Catering Hamburg“ stets zwischen 2 und 3. Einige Ziel-Keywords befanden sich bereits in den Top 10. Aufgrund von fehlenden Kapazitäten entschied sich das Unternehmen schlussendlich, die Maßnahmen an eine erfahrene SEO-Agentur zu übergeben.
3. competition overview:
Competitive strength (on a scale of 1 to 10):
On a scale of 5/10, Catering Nimmersatt found itself between extremes. On the one hand, the company ranked for several relevant positions right from the start, but also competed with sometimes challenging rivals such as neo-catering.de/ and major national players such as heycater-com/.
Strong keyword developments
Relevant Keyword
Searches /month
Change of position
catering hamburg
≈ 1.500
+91 places - in 9th place
business catering hamburg
≈ 70
+2 places - in 1st place
fingerfood catering hamburg
≈ 150
+2 places - in 1st place
catering for wedding
≈ 300
+94 places - in 1st place
buy fingerfood
≈ 450
+22 places - in 1st place
The battle plan
- Phase: Textoptimierung & Onpage optimization: Keywordoptimierte Texte für alle relevanten Kategorieseiten, sowie Onpage optimization the whole website.
- Phase: Through Link building auf Position 1 bis 3: Sollte ein lohnenswertes Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
- Phase: Keywordoptimierte Blogbeiträge: Inhalt ist wichtig für die Topic relevance, vorwiegend bei breiteren Produktportfolios. Beiträge zu Anwendungen der Produkte, zu Materialien der Produkte helfen Google die Topic relevance zu bestätigen.
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