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Bitter Love

Building an organic revenue channel for bitterliebe.com, through Google top rankings.
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Project Bitter Love

Hard Facts

Destination

Build a monthly revenue channel of 100.000€ for bitterliebe.com, through Google top rankings.

Period

12 months (continuous)

Result

Current SEO turnover: 80.000€ / month. 


Status

Active.

Lead

Niels Stuck
Lucas Perduss

Budget

Medium

Cooperation

2020 - Consulting  

2021 - Full Service

Difficulty

Means.  

(5/10)

Executive Summary

Google rankings

Keywords on page 1
67

+2’579,10%

Keywords on in the top 3
32

+2’409,37%

Keywords in 1st place
11

+1’872,72%

Value of monthly traffic
0 $

(Costs, if the traffic would be bought by Google Ads)

Traffic

Start

Traffic

Now

→ 10x traffic

Rankings

Start

Rankings

Now

→ approx. 1'600 % more keywords in the Google Top 3

→approx. 2'250 % more keywords in Google Top 4-10

-> approx. 2300 % more keywords in the Google Top-100

Traffic

The overview

+582,25%

Visibility growth

+ 144.08%

Visitor growth - periods in comparison (6 months)

Before:
01.01.2020 – 01.06.2020

→ 33,212 clicks

→ 360,862 impressions

 

After:
01.06.2020 – 01.12.2020

→ 111,066 clicks

→ 800,621 impressions

 

 

 

Result:

+ 81,066 clicks (+144,08 %)
+ 720,621 impressions (+99,69 %)

The rash on October 15 was a TV appearance in the show "Höhle der Löwen", which is why we deduct 21,000 clicks here, as well as 9,000 clicks for possible subsequent clicks in the following days as a gesture of goodwill. We also deduct 50,000 impressions for the day, as well as 30,000 additional impressions as a gesture of goodwill.

Before and after

Bitter Love

The task

The start-up Bitterliebe, known from the show "Die Höhle der Löwen", wants to reach its target group via Google and occupy a top position for all terms relating to "bitter substances".

Target #1: Top rankings for bitter keywords to build an organic revenue channel

Target #2: Top rankings for posts around health topics to reach new prospects

Initial situation:

The website was created in mid-2019, has occasional content posts with recipes, but does not have any content creation or link building.

Through "Die Höhle der Löwen" Bitterliebe has a certain brand awareness and gets a traffic of 50-100 visitors per day even without SEO. This initial situation offers a pretty good basis for SEO success.

Bitter Love

The goals

1. goals

The goal was to generate a reliable stream of new monthly customers through top Google rankings for Bitterliebe's store and products, as well as for selected blog posts.

Target #1: Top rankings for bitter keywords to build an organic revenue channel.

Target #2: Top rankings for posts around health topics to reach new prospects

2. market overview

There are only a few direct, conversion-strong keywords with reference to bitter substances. Among them, however, are some that enable particularly high traffic. Once these are conquered, content topics around weight loss, health and fitness are a good way to reach the relevant target group. These quite generic health topics offer a lot of traffic, but are also very competitive, as hardly any industry is as overrun with content as the health industry.

3. competition overview:

→ Competitive strength for bitter keywords: 4/10

→ Competitive strength for content keywords: 7/10

 

→ Competitors are:

a) Other brands selling bitters (direct competition)

b) Blogs of health websites, online stores and content sites around fitness (indirect competition)

Keyword

Searches /month

Change of position

Bitter Drops

> 4.400

+19 places - in 1st place

Bitters drops

> 2.100

+7 places - in 1st place

Drink apple cider vinegar

> 17.000

NEW - in 2nd place

Bitter Love

The battle plan

  1. Phase: Text Optimization & Onpage Optimization (completed)
    Keyword optimized texts for product & category pages, as well as onpage optimization of the whole website.
  2. Phase: Keyword optimized blog posts (completed)
    Blog posts on related topics that the health-conscious target audience is looking for.
  3. Phase: through link building to position 1-3
    If a worthwhile keyword gets stuck in front of positions 1-3 and does not improve, we use link building to achieve those rankings as well.
 
 

Conclusion:

Below average competition on the product keywords, strong competition on the main keyword "bitters" and strong competition on the content keywords.

Plus a fairly fresh website, low budget, but high brand awareness.

Not the perfect conditions, especially in terms of content topics, but we were confident.

SEO Funnel Breakdowns

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