Build a monthly revenue channel of 100.000€ for bitterliebe.com, through Google top rankings.
12 months (continuous)
Current SEO turnover: 80.000€ / month.
Active.
Niels Stuck
Lucas Perduss
Medium
2020 - Consulting
2021 - Full Service
Means.
(5/10)
+2’579,10%
+2’409,37%
+1’872,72%
(Costs if the Traffic through Google Ads would be purchased)
+582,25%
Before:
01.01.2020 – 01.06.2020
→ 33,212 clicks
→ 360,862 impressions
After:
01.06.2020 – 01.12.2020
→ 111,066 clicks
→ 800,621 impressions
Result:
+ 81,066 clicks (+144,08 %)
+ 720,621 impressions (+99,69 %)
The rash on October 15 was a TV appearance in the show "Höhle der Löwen", which is why we deduct 21,000 clicks here, as well as 9,000 clicks for possible subsequent clicks in the following days as a gesture of goodwill. We also deduct 50,000 impressions for the day, as well as 30,000 additional impressions as a gesture of goodwill.
The start-up Bitterliebe, known from the show "Die Höhle der Löwen" (The Lion's Den) wants to reach its target group via Google and achieve a top position for all terms related to "bitters".
Target #1: Top rankings for bitter keywords to build an organic revenue channel
Target #2: Top rankings for posts around health topics to reach new prospects
Initial situation:
The website was created in mid-2019, has occasional content posts with recipes, but does not have any content creation or Linkbuilding.
Thanks to "Die Höhle der Löwen", Bitterliebe has a certain level of brand awareness and gets a good reputation even without SEO. Traffic of 50-100 visitors per day. This initial situation provides a very good basis for SEO success.
The goal was to generate a reliable stream of new monthly customers through top Google rankings for Bitterliebe's store and products, as well as for selected blog posts.
Target #1: Top rankings for bitter keywords to build an organic revenue channel.
Target #2: Top rankings for posts around health topics to reach new prospects
There are only a few direct, conversion-strong keywords related to bitter substances. However, there are some of them that generate a particularly high level of traffic. As soon as these are conquered Content-topics related to weight loss, health and fitness in order to reach the relevant target group. These rather generic health topics offer a lot of traffic, but are also very competitive, as there is hardly any industry with Content is as crowded as the healthcare industry.
→ Competitive strength for bitter keywords: 4/10
→ Competitive strength for Content-Keywords: 7/10
→ Competitors are:
a) Other brands selling bitters (direct competition)
b) Blogs of health websites, online stores and content sites around fitness (indirect competition)
Bitter Drops
> 4.400
+19 places - in 1st place
Bitters drops
> 2.100
+7 places - in 1st place
Drink apple cider vinegar
> 17.000
NEW - in 2nd place
Conclusion:
Below average competition on the product keywords, strong competition on the main keyword "bitters" and strong competition on the content keywords.
Plus a fairly fresh website, low budget, but high brand awareness.
Not the perfect conditions, especially in terms of content topics, but we were confident.