Fairnatural

Development of a strong, organic sales channel for Fairnatural and their website fairnatural.com through Google top rankings.

Project Fairnatural

Hard Facts

Destination

Organic sales channel for Fairnatural and improved rankings for essential keywords on Google.

Period

October 2021 - Now

12+ months

Result

Stable, fluid SEO revenue channel built & large market share of organic search queries in this area.

Status

Active

Lead

Markus Friedrich

Budget

Medium

Cooperation

Full service

Difficulty

7/10

Executive Summary

Google rankings

Keywords in the top 10

Keywords in the top 3

Keywords in 1st place

0.1

Value of monthly traffic*

167 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Interim status

→ 30-fold Traffic

Rankings

Project start

Rankings

Interim result

→ 156 more keywords in the Google Top 3

→ 526 more keywords in the Google Top 10

→ 4786 more keywords in the Google Top 100

Fairnatural

The task for us:

The online store for healthy food supplements and vegan protein powder Fairnatural would like to create a sales channel through organic Google Traffic and for all terms related to its niche. tendrils.

Main Goal: The top ranking for all products and categories to build an organic sales channel, as well as the top ranking for blog posts.

The SEO goals at a glance

1. goals

- Increasing the online visibility of Fairnatural
- Improvement of organic search engine rankings
- Increase in organic website traffic
- Generation of high-quality leads
- Increasing the conversion rate

2. market positioning

- Size of the market for natural and organic products is growing steadily
- Fairnatural has made a strong name for itself with high-quality products and sustainability initiatives
- Fairnatural's market share is increasing, but there is still considerable potential for growth.

3. competition overview:

- The competitive strength is 7 on a scale of 1 to 10, as the market for natural and organic products is fairly saturated
- The competition includes both large and small retailers, online stores and other direct brands that offer similar products. These are often sharper in price, but often have lower quality and fewer sustainability initiatives.

Strong keyword developments in 12 months

Relevant Keyword

Searches /month

Change of position

organic protein powder

≈ 700

+6 places - in 1st place

oat milk powder

≈ 1.700

+97 places - in 3rd place

fairnatural

≈ 500

+99 Place - in 1st place

vegan protein bars

≈ 1.800

+26 places - in 5th place

organic collagen powder

≈ 300

+14 places - in 1st place

vegan protein powder organic

≈ 150

+99 places - in 1st place

organic protein bar

≈ 100

+15 places - in 1st place

Fairnatural

The battle plan

Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.

Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product materials help Google to confirm topic relevance.

Fairnatural

Project Fairnatural

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Project start

Traffic

Interim status

→ 30-fold Traffic

Rankings

Project start

Rankings

Interim result

→ 156 more keywords in the Google Top 3

→ 526 more keywords in the Google Top 10

→ 4786 more keywords in the Google Top 100

Fairnatural

The task for us:

The SEO goals at a glance

1. goals

2. market positioning

3. competition overview:

Strong keyword developments in 12 months

Fairnatural

The battle plan

Arrange free SEO initial consultation

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Our services

Overview

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