We often receive Wolf of SEO Inquiries why a Keyword because it is so important to find the right Traffic to generate. The emphasis here is on the word "right". High Traffic-In online marketing and SEO, getting the right numbers is no longer the most difficult exercise. But much Traffic does not necessarily always convert well. "A lot helps a lot" is therefore only partially true here. For this reason, a detailed Keyword Analysis is of great importance if you want to get the most out of a website.
3 tips to help you reach your target group
Of course, we need a lot of visitors to increase awareness of the site and attract customers. However, to attract your ideal customer, you need to pick up visitors where they are looking for your product. On the Internet, this is the search engines. Every child now knows how to search on Google and that's where you need to start.
1. find your "traffic" keywords through a keyword analysis
If possible, decide before you write an article which keywords your article should focus on - but no more than 2-3! Find out which keywords are searched for in this context, how many monthly inquiries there are for this search term and how much competition there is for it.
High Traffic can only be generated if your site is at the top of the search engine rankings. So if you have too much competition, you will find it very difficult to get to the top.
Therefore, avoid using a Keyword Analysis found search terms or keywords entered by the masses. Limit your Keyword in. Let's take the search term "cooking", for example. If you search your article using only this Keyword optimize, I can promise you that you won't make it to page 1.
Add a longtail to your keyword, e.g. "delicious dishes with vegetables". The competition is much lower here, but the search queries are quite high.
2. good content brings sustainable visitors
Organic Traffic are usually obtained via search engines, especially Google. Visitors who then come back again and again are achieved through good content on your website. "Content is king" still counts and is one of the most important factors of good search engine optimization.
It is important that you don't just base your text on these keywords, but that the person behind it, in this case you as the article writer, is recognizable. Even search engines recognize whether the text was written from a purely SEO-technical point of view. Don't write meaningless text around your keyword. After all, you want to attract visitors and not drive them away with a dubious tone of voice with unreadable text.
The user who comes to your site must have the feeling that they are getting real added value here. Only then will they come back again and again, become a newsletter subscriber and ultimately a customer.
3. use your target keyword correctly
If you have done your homework, i.e. found the topic of your article and written an extensive Keyword Analysis have done/have done, sit down to write the text.
You can now set your Keyword in various combinations. However, avoid overloading your text with keywords. Google punishes "Overoptimization" rather than rewarding it.
The amount of the Keyword-share different opinions. One thing is certain: your preferred Keyword should not exceed a proportion of 3 % of the text (this is called Keyword density). Generally between 0.5- 2 %, but I would advise that the search term should not exceed 2 %.
With the right approach to the Keyword-analysis and its application, i.e. the Keyword density In your article you will see that more visitors will soon be flocking to your site.
But a Keyword Analysis costs money if they are purchased from a SEO professional is commissioned. Now you might think that you have more budget left over for other things, such as web design, if you have the Keyword Analysis done by yourself. In principle, this idea is not so bad, but the question is whether you can also achieve an optimal result yourself if you try.
Now to the question that may be on your mind.
Should you have the keyword analysis done by an SEO professional?
With a Keyword Analysis there are many things to consider. It is certainly not too difficult to compile the page-related or product range-related keywords during the analysis. But who knows as well as the SEO professionalswhich of the search terms are used more frequently and which are only used very rarely? As a layperson, nobody can assess what the situation is like for competitors in the same sector.
But there is also a lot to consider when it comes to spelling, because not every user is perfect. Some mistype, others use special spellings, and linguistic difficulties can also become an issue. Where is it good to include brand names, and which stores require a regional reference in the keywords? The SEO professional can answer all these questions.
The professional's tools ensure the best results
The expenditure for this is worthwhile simply because of the time it takes to find out for yourself about a Keyword Analysis to get smart. Many Internet sites show a guide to the Keyword Analyses. If you commission them, it costs money, but it also brings the optimal results for the respective store or website in question.
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