SEO Trends 2023: 11 trends you should watch out for

Phew, 2023 is just around the corner! SEO is an omnipresent part of digital marketing and the trends are constantly changing. To make sure your business isn't left behind, we've compiled the 11 biggest SEO trends for 2023. From strong customer focus to embracing new technologies, here's everything you need to know to keep your SEO and digital marketing program on the cutting edge. So, let's get started!

1. seo trend google indexing individual sections of a website

It is important to know that the latest SEO trends concern the indexing of individual sections of a website. Google bases its search on the results that point to websites that index individual sections. This significantly increases the visibility of the website on Google and other search engines. This SEO strategy can help smaller companies to hold their own against competitors on the market and attract new customers.

Another measure to improve the indexing of individual sections of a website is structured categorization. It should be designed so that each section is presented in its own category to make it easier to read and navigate. Well-structured navigation is important to achieve search engine friendly results.

2. SEO Trend Structured data becomes more and more relevant

Structured data are becoming increasingly relevant - this is an important topic to keep an eye on. Rich snippets are part of the structured data that are appearing more and more frequently in search engine results.

These are short summaries of information that are displayed as a result of a search query.

FAQ Rich Snippets for example, provide information on frequently asked questions, while evaluation Rich snippets Provide visitors with direct access to ratings and comments.

Reviews: This kind of Rich snippets displays review data that is shown in search engine results. They usually include a rating metric, a summary of the review, the number of ratings, and the author's name.

Products: This kind of Rich snippets contains information about a specific product, such as the price, availability, reviews and photos.

EventsThis type of rich snippet contains details about an event, such as the venue, date and time and other useful information.

There are many advantages that Structured data and that is why it is so important to implement them correctly. Firstly, they improve the user experience by displaying important information directly in the search result. In addition, they provide more visibility with search engines, increasing the chances of a website being found. So if you want to get the most out of your SEO strategy, you should definitely Structured data insert

It is also important to regularly Rich snippets on your website. This can help to increase the click-through rate and provide your website users with more information.

3rd SEO Trend: Google Core Web Vitals

Google is constantly leading the way in bringing new technologies to the market that are changing the digital world. Now the topic of "Core Web Vitals" is on the rise. In short, Core Web Vitals deals with the optimization of websites for even better user experiences.

Core Web Vitals is all about specific measurements of page load time, scrolling and clicking by visitors and the visual stability of the page. These three factors are considered the most important SEO trends to improve usability.

Similarly, this means that both the mobile and desktop versions of your website need to be optimized to meet Google's Core Web Vitals requirements.

So if you want your website to provide a fast, smooth user experience on all devices, you need to look at the Core Web Vitals. A good user experience for all devices is a must to get the best possible results in SEO for 2023.

4. SEO trend: Search intentions should be fulfilled exactly

There are three types of search intentions: Informative Search Intentions, Transactional Search intentions and Navigating Search Intentions.

Informative search intentions

These are search queries whose aim is to find information such as background knowledge or facts. Consumers use these search intentions to solve questions and problems. In order for companies to appear in the results for such search queries, they must provide informative content, for example in the form of blogs or Glossary-create articles.

10 examples of informative search intentions:

1. "How does an electric motor work?"
2. "What impact will climate change have on the Arctic?"
3. "What does the metabolism of plants look like?"
4. "What are the consequences of untreated depression?"
5. "How are solar storms measured?"
6. "What factors influence the decision to make a particular investment?"
7. "How are thunderstorms created?"
8. "What effects does the consumption of alcohol have on the body?"
9. "How are proteins used in our body?"
10. "What factors influence the success of start-up companies?"

Transactional search intentions

These refer to users who want to perform an action after they have made a search query.

10 examples of transactional search intentions:

1. "Where can I buy a new iPhone?"
2. "How do I book a flight to Barcelona?"
3. "Where can I find a cheap hotel price in Paris?"
4. "How do I order pizza online?"
5. "How do I book a train journey from Berlin to Munich?"
6. "Which restaurants near me still have tables available?"
7. "How do I buy Bitcoin?"
8. "Where can I rent a car?"
9. "How can I apply for a credit card?"
10. "How do I buy theater tickets for the new musical?"

SEO strategies that target transactional search queries should focus on optimizing websites, landing pages and products to help users achieve their goals. Content should be clear, informative, relevant and focus on meeting the user's needs.

Navigating search intentions

These are queries whose goal is to navigate consumers to a specific website or online store. Here it is important that companies focus on the user experience in order to lead consumers more easily and directly to their website.

1. Adidas: A user could search for "Adidas shoes" to buy a pair of shoes from the brand.

2. Apple: A user could search for "Apple iPhone 11" to buy the brand's latest iPhone.

3. Samsung: A user could search for "Samsung TV" to buy a TV of the brand.

In order to provide consumers with the best possible experience, it is important that companies fulfill the search intentions exactly. It's not just about appearing on search queries, but also about the way the results are presented. So, make sure you deliver the best possible result for the Search Intention of the consumer.

5th SEO trend: Indexing of individual video sections in video SEO

When talking about SEO trends, the indexing of individual video sections is a particularly interesting topic.

Video SEO - or the optimization of video content for search engines - is an important part of modern marketing. The big advantage of video SEO is that search engines index video content directly, making it more visible on their results pages.

By indexing individual video sections, the target group can be reached in an even more targeted manner.

There are various ways of indexing individual video sections. One possibility is the Metadata of the videos. This allows search engines to index the individual sections and thus obtain more information about the video and the content of each individual scene. In addition, video URLs that link directly to a specific video section can also be helpful.

To support the indexing of individual video sections, you should also pay attention to good user-friendliness. This includes short and meaningful titles and descriptions for the videos, but also the use of hashtags and search terms to make them easier to find. In addition, thumbnails that give a taste of the content of the video can also be helpful.

6th SEO trend: Multimedia content

Videos, infographics and audio are the latest SEO trends and are designed to attract more attention. Due to advancing technology, this multimedia content is expected to become an increasingly important part of the Search engine optimization because Google will not only play out text results in the future.

Videos are a very useful tool, especially when it comes to entertaining and informing users. They are a perfect way to present content in an interesting and engaging way and help it to better adapt to the target audience. They can also help search engines understand the content better and rank it higher.

Infographics offer a visually appealing way to visualize and convey information. They can enable companies to present complex content in a simple and entertaining way. By using infographics, companies can support their SEO efforts by providing users with easy-to-understand and informative content.

In conclusion Audio support help users to access content more quickly. All you need to do is make a short audio recording that contains relevant information, such as an audio summary of the post or a 'read aloud' function that plays the recorded post. This allows companies to present their content in an interesting and unique way and keep users on their site for longer.

7. SEO Trend: From Mobile first to Mobile only SEO

The moment has arrived! Mobile first SEO is no longer the current trend, because slowly but surely it's all about mobile only. This means that the desktop version is becoming more and more Relevance in search engine rankings and everything must be optimized for mobile devices.

Why is this so important? Mobile user behavior has changed enormously in recent years. The majority of users now use smartphones as their primary device to browse the internet. Therefore, now more than ever, companies need to ensure that their websites offer an optimal user experience on all mobile devices.

The core aspect is that the website works smoothly on all devices, whether it's an iPhone or an Android phone. Therefore, all elements, from the images to the buttons, must be designed accordingly to improve the user experience. In addition, the website must also be optimized for search engines.

To summarize, companies need to take the mobile-only SEO trend seriously to ensure a positive user experience and stay ahead of the competition. With the right mobile search engine optimization strategy in place, companies can Ranking improve in the search engines and thus attract more and more visitors to their website.

8th SEO Trend: Voice Search

Voice Search is an increasingly important trend in SEO and we need to capitalize on this. With the increasing use of voice assistants and voice search such as Alexa, Google Home or Siri, we need to adapt our SEO strategies to take advantage of this.

A key point here is that the users at Voice Search speak much more specifically than if they had a Search Engine like Google. As a result, more Longtail Keywords are used and search queries tend to be in question form. Page operators should therefore focus much more on answering questions and Content to provide answers to the users' queries.

To maintain a good position in the Voice Search area, you also need to be up to date in other areas such as mobile optimization. Furthermore, it is no longer enough to optimize only for the "top 10" keywords. To get more Traffic you need to build on a broad range of long-tail keywords. Content that can provide a clear answer is important for Voice Search important.

Voice Search is a good way to learn more about Traffic to generate and you have to adapt your SEO strategy to benefit from it. Long-tail keywords and questions, as well as a mobile and fast website, are a must in order to be in the Voice Search area to be successful.

9. SEO Trend: More automation in SEO

Automation is an important SEO trend that can help improve your search results. With the right automation, you can get the most out of your SEO efforts. Three possible SEO automations can be:

IFTTT (If This Then That) is a platform that makes it possible to create and use so-called "applets". These applets are small programming modules that trigger certain actions when certain conditions are met. For example, you could create an applet that automatically publishes a tweet when you publish a new blog post. This way you can automate your social media activities and save time.

AI Texts (artificial intelligence texts) are texts that are created by artificial intelligence (AI). These texts are generated using algorithms and machine learning techniques and can be used, for example, to automatically create content for your website. The quality of the AI Texts may vary depending on the technology and settings used.

Video transcription refers to the process of converting audio data from a video into text form. This can be achieved, for example, by using special software or services. Transcribing videos can be useful in SEO, as search engines cannot index the content from a video directly. If the text is transcribed and published on the website, it can be found and indexed by search engines. indexed which, in turn, will reduce the Ranking can improve.

10. seo trend SERP layout and function changes in seo

The world of search engine optimization (SEO) is currently changing rapidly. One reason for this is the new trends in SERP-layout and functional changes (Search Engine Results Page). One of the most striking trends is that 10 search results are displayed less frequently on page 1. Instead, more Rich snippets (a structured summary of the results) and more videos. This trend has revolutionized search engine optimization and is changing the user experience.

In addition, the number of ads on SERP has been increased. Brands and companies try to attract users' attention by placing paid ads on search engine results pages.

To understand how SEO is changing, it is important to understand the trend of the SERP-track layout and function changes. SEO expertn need to know how to use the new tools and features to their advantage so they can improve their results. The best way to stay on top of these trends is to keep a close eye on Google's new features, and then make the right strategic decisions and implement new SERP layout functions as quickly as possible. 

Rich snippets are small pieces of additional information that are displayed in Google's search results. They give the user a preview of the content of a website and can help it to perform better in the search rankings.

5 examples of rich snippets:

Reviews and Ratings: If a website contains reviews and ratings from users, these can be displayed as a rich snippet.

Events: Websites that provide information about events such as concerts or theater performances can Rich snippets show with details like date and place.

Recipes: Websites that contain recipes can Rich snippets Display information such as ingredients and preparation time.

Products: Websites that sell products can Rich snippets show with prices and pictures of the products.

Videos: Websites that contain videos can Rich snippets with a preview of the video and other relevant information.

11. SEO Trend Holistic long form content to edit topics from A to Z.

One of the enduring SEO trends is the holistic long form Content to work on topics from A to Z. This Content-The content creation process ensures that the content is detailed, relevant and above all useful.

This type of content is particularly suitable for informative search queries that may require a detailed explanation of 1,500 words or more.

Long-form content is known for providing more comprehensive content that offers a broader range of relevant information. This content contains concrete details, including case studies, data analysis, graphics and application-oriented guides. This content makes it possible to cover a broad audience and a wide range of search queries to rank for a variety of keywords.