SEO Copywriting: 11 tips for texts that rank on Google

The task of writing SEO-optimized text is a challenge for many copywriters. As if it wasn't already challenging enough to write a high-quality text, teaser or article, you now also have to worry about keywords, headings and alt tags. Fortunately, the apple doesn't fall so far from the tree at this point: in this article, we explain why writing SEO text is much easier than you might think.

SEO Copywriting, what does it matter?

At this point one thing should be said: As SEO Agency we write SEO-optimized articles every day and have a high level of expertise in the relevant specialist area. Google takes more than 200 factors into account when deciding which website is displayed in which position in the search results. It is also known that a significant proportion of these factors are related to determining the Relevance of the text content for the specific search term, but beyond that no exact details are known. The "rules" we have listed here are confirmed time and again in practice - but it's like all things in life: Nothing is set in stone.

What is SEO Copywriting?

SEO Copywritingis a type of writing that aims to optimize the content of a website so that it appears in search engine results. It is a combination of creative writing and Search engine optimizationwhich aims to achieve the best result for the content of a website.

When it comes to SEO copywriting, copywriting is done with the aim of making the website more visible for certain search terms. The writer must keep the user's search intentions in mind and optimize the content for keywords to increase visibility and rankings. Range of the website. In addition, the content should also be designed to increase conversions.

SEO copywriting can be a very effective tool to increase the success of a website. A well-optimized SEO copy can achieve an increased click-through rate, more visitors and higher conversions, which can ultimately help to increase sales and generate higher revenue. Ranking on search engines.

1. how do I understand the search intent behind keywords in SEO copywriting?

When it comes to SEO copywriting, it's important to understand which Search Intention behind the keywords. There are three types of search intentions that every SEO copywriter should know: informative Search Intention, transactional Search Intention and navigating Search Intention.

Informative Search Intention is when a user is looking for information. For example, they want to solve a problem, find out more about a topic or contact someone.

Transactional Search Intention is when a user wants to buy a product or service.

Navigating Search Intention is when a user wants to find a specific page or location on the Internet.

In order to Search Intention To understand the keyword behind the keywords in SEO copywriting, it is important to know the interests of the users. It is also important to understand the context in which the search query is made. This includes using the right search terms. By analyzing different search queries, you can Search Intention behind keywords in SEO copywriting better understand.

2) How do I write relevant content?

First things first: If you don't know who you're writing for, you don't need to start writing at all. So before the first letter on the PapiBefore landing on a website, the question of the target group should be clarified precisely. This includes not only who the target group is and what interests them, but also, how and where they move on the net and what the competition is actually doing to reach this target group.

When writing relevant Content is about Search Intention of your readers. Always think about what people are looking for online, what questions they are asking, what problems they have, and what answers you can provide.

Storytelling is a great way to engage and inspire your readers. When writing, tell a story that will appeal to your audience. Be creative and surprise your readers with unique Content.

Good readability is essential for your readers to understand your Content actually read. Avoid complicated words and overloaded sentences. Good content needs to be understandable and interesting, so use bulleted lists, catchy titles and clear paragraphs.

All in all, you have to write relevant content that will Search Intention answers the reader's questions, tells a story and is easy to read. If you pay attention to these elements, your readers will love your content.

3. how to avoid keyword stuffing in SEO copywriting?

When you're doing SEO copywriting, it's important to pay attention to the Keyword stuffing to do without.

Keyword Stuffing is a bad style in which you try to integrate unnecessary keywords into your text in order to improve your position in the search engines.

Instead, you should use natural language that is pleasant for the reader. Avoid unnecessarily repeating the same Keyword because it looks unnatural and has a negative effect on the reading flow.

You should also include the synonyms of the keywords. When you read through your text, make sure that it doesn't sound too artificial.

Another important point is that the keywords should be inserted seamlessly into the text. So make sure that you use natural language and incorporate the keywords in a meaningful context.

4. SEO Copywriting and Rich Snippets

Are you looking for a way to improve your SEO copywriting? Then you should definitely Featured Snippets try it out!

Featured Snippets are a powerful SEO method that displays results faster and better on search engines like Google. They allow you to display meaningful and attractive content directly in the results, which means users are more likely to visit your site.

Featured Snippets are also a great way to show your expertise in your industry as they are mainly used for questions and answers.

5. headings in SEO copywriting

Well-formulated headlines are an essential part of successful SEO copywriting. If the reader is not already attracted by the content of the headline, they will rarely read through to the end of the text. A good SEO-The text must therefore have a headline that provides the reader with a Keyword address to attract him to the content of the text.

A good headline must grab the reader's attention, but at the same time Keyword in order to be recognized by search engines. A good tip is not just to use individual words as Keyword but to use a longer Keyword-phrase to reach the search engines.

It is also important to use different sentence beginnings to keep the headings interesting. For example, use questions, statements or commands to give your text a special touch. In this way, you can attract the reader's attention and evoke a certain behavior.

6. how to optimize my meta tags and meta description?

Want more website visitors? Then learn how to make the best use of meta tags! Meta tags are a good way to improve search engine results.

1. If you use your meta tags and Meta descriptionoptimize, it is important that you optimize the Keyword at the beginning of each description. This allows the search algorithms to recognize what the reported topic is. It is also important to include a short "Call to Action" after the Keyword that encourages the reader to click on "Read more" at the top.
2. The meta tags and meta descriptions should also be formulated in a reader-friendly and interesting way. It is advisable to replace search engine keywords with words that are easier to understand and speak directly to the reader. Literal and precise descriptions are the best choice and they must be unique - i.e. each description should only refer to one topic.
3. Use the maximum space available to you and formulate a unique and short description for each of your keywords. Make sure that the description can include profiles, page titles or content so that your page appears at the top of search engines. Never repeat whole sentences - adapt them to give the reader something new. To summarize, it's hard to find the optimal combination of meta tags and meta descriptions. Nevertheless, it is worth taking the time to go through everything down to the smallest detail to achieve the best possible effect.

7) How do I find the right keywords?

Keywords are extremely important for SEO-optimized text, but it is not enough to sprinkle them in here and there.

Much more, you should consciously pay attention to where a Keyword makes sense: At the beginning of the text, in headings and subheadings or in a picture description.

The optimum density is 1-2 percent; anything (far) above this runs the risk of being classified as spam by Google. The use of an individual main keyword and Synonyms and semantically related words not only ensures a varied text structure, but also helps to be found under various search terms.

Google Suggest provides a good insight into the terms used in connection with the individual Keyword is sought.

Help yourself with the right SEO tools

If you want to do a successful SEO copywriting, you should learn how to find the appropriate keywords. For this you have to find the right SEO Tool such as SEMrush use. The first step is to define the main keyword to which the text refers. Then you can try to find relevant, suitable keywords with the help of keyword clustering.

To do this, you first research which keywords potential readers enter in search engines to reach the text.

With SEMrush you can find search queries and information about Search volumeCPCs, PPCs and other properties of keywords. This allows you to find relevant keywords with high competition and Search volume get upbern.

Keyword clustering can then be carried out. This technique involves creating combinations of main keywords, similar phrases and relevant synonyms.

This allows copywriters to get many different but still relevant words. This allows them to optimize the text properly without using too many keywords that would otherwise be considered spam. In the end, copywriters have access to a wide variety of keywords that they can use in SEO copywriting.

8. every SEO text should be unique content

A text with good content should be as unique as possible. So should an SEO-optimized text!

However, it is not a matter of reinventing the wheel, but rather of developing one's own USP and to present the associated information more comprehensively than anyone else.

The content should answer as many questions as possible that could arise for the reader or potential customer during the decision-making or purchasing process.

Please never use the "copy & paste" method; duplicate content is neither pretty nor effective. Instead Authenticity in demand, also in the use of language.

This should be geared towards the target group, but not exclude anyone. This is especially true when regional dialects appear in the text: Very few people outside of Cologne are likely to understand what a "Veedel" (quarter) is, so the translation should at least always be written in brackets after it. And yes, Google recognizes and evaluates correct spelling and grammar.

9. order must be

Important: Keyword text structure.

Even an SEO-optimized text is not written for the Search Enginebut for the target group that is to read it. Clarity and reading flow should therefore be at the forefront of text creation. It starts with the headline: All headings should be written as HTML headings of levels H1-H6 formatted so that the document structure is recognizable for Google.

A short teaser text as well as a crisp conclusion with a Call-to-action form the framework of the contribution.

Subheadings and short paragraphs make it easier to get an overview and keywords marked in bold should make the content clear even when skimming the text. Images and graphics also make the text visually appealing; this also creates the possibility of attracting Google image search users to the article.

As far as text length is concerned, there is no ideal text length. It simply depends on the format and how much "material" the topic provides. Although the text length of competitors, for example, can be a guide, the decisive factor is the added value that is conveyed to the reader in the text.

10. meta titles and meta descriptions are part of the SEO text

A good, SEO-optimized text also includes well-maintained metadata. The meta data - e.g. Title Tag, meta description and alt tag - are not directly visible to the user, but are read by search engines and used for the search result. The title is displayed in the snippets of the Search results and is one of the most important ranking factors, which is why the mainKeyword be included at the beginning if possible.

Caution: The Title must not exceed a length of approx. 55 characters or 512 pixels, otherwise it will be "cut off" in the search result. A similar limit also applies to the Meta descriptionwhich is located under the title: Here 156 characters are the measure of all things. With the Serp Snippet Generator you can get a rough idea of what the finished snippet will look like and whether it has the optimum length. In the Meta description should use short, concise sentences to provide a short teaser of what can be read in the text. It is particularly good if a call-to-action in the sense of "Find out more here..." or "Read about us now..." is included. Title Tag and Meta description should be as unique as possible and can be created with some Special characters be provided as an eye-catcher.

11. do not forget old texts for images and graphics

These are descriptions that are stored with images and graphics and describe the respective motif or main feature of the image. This is necessary if images cannot be loaded automatically. It also serves as a clue for Google as to what can be seen in the image. As text-based software, Google can only "read" the images with the help of the alt tags, which is why it is also advisable to include the main feature in at least one alt tag.Keyword to be installed.

Ideally, the text module that links to other pages and content from your own text should also be descriptive. The Link text or "anchor text" should contain a concise, meaningful choice of words. Typical mistake: "...you can find the instructions for building a shelf here" - it would be better to link the words "How to build a shelf". In principle, it makes sense to include links to internal or external pages if they are relevant to the content of your own text and represent additional added value for the reader.

Tools for SEO copywriters

SEO copywriting is all about creating engaging content that is optimized for both readers and search engines. Here are some tools that can help you with this:

1. Yoast SEO (for WordPress)
   • What it does: It is a super Plugin for WordPress that gives you feedback as you write. It shows whether you have placed your keywords correctly, whether your Meta description is appealing and whether your text is easy to read.
   • Why it helps: You get direct feedback as you write. It's like having a little SEO coach looking over your shoulder.
2. Ubersuggest or AnswerThePublic
   • What they do: These tools show you questions and related search terms that people type into search engines.
   • Why they help: You get an idea of which topics and questions are relevant in your field. This is great for aligning your content accordingly.
3. Hemingway App
   • What it does: It checks the readability of your text.
   • Why it helps: SEO isn't just about keywords, it's also about making people enjoy reading your text. Hemingway helps you to write clearly and comprehensibly.
4. Grammarly
   • What it does: It checks the grammar and spelling of your text.
   • Why it helps: Error-free content looks more professional and is more pleasant for users to read.
5. SurferSEO or Frase.io
   • What they do: These tools analyze high-ranking content for specific keywords and give you suggestions on how to optimize your content.
   • Why they help: You get a clear action plan to make your text better and increase the chance of appearing in search results.
6. KWfinder or Ahrefs
   • What they do: These tools help you to research and analyze keywords.
   • Why they help: You understand what terms people are searching for and how much competition there is for these keywords.

If you want to learn SEO copywriting, tools are only one piece of the puzzle. Also read lots of blogs and books on the topic, take courses or Webinare and practise, practise, practise! See what resonates with people, make mistakes, learn from them and keep going. That's the key! ✍🚀

Typical mistakes - and how you can avoid them

A lot can go wrong with SEO copywriting, especially when you're just starting out. But don't worry, I'll show you the typical mistakes and how to avoid them!

1. Keyword-Stuffing:
   • What is this? That's when you use your Keyword into the text as often as possible so that it looks unnatural and spammy.
   • Illustration: Imagine you go into a store and every second sentence of the salesperson contains "best quality". That would be strange, wouldn't it?
   • Avoidance: Use the Keyword naturally in the text, think of synonyms and terms relevant to the topic. Make sure that the text flows and is pleasant to read.
2. Neglect of readability:
   • What is this? The text is full of technical jargon or complicated sentences.
   • Illustration: It's as if you were reading a book in a foreign language - you only understand the station.
   • Avoidance: Write for your target audience. Use tools like the Hemingway app to make sure your text is easy to understand.
3. Missing call-to-action (CTA):
   • What is that? You've written a great, informative text, but the reader doesn't know what to do at the end.
   • Illustration: It's like a suspenseful movie that suddenly stops without an ending.
   • Avoidance: Always think about what the goal of your text is. Do you want readers to sign up for your newsletter, buy a product or contact you? Tell them that!
4. Do not write for the user:
   • What is that? You write mainly for search engines and neglect the human aspect.
   • Illustration: It's like trying to entertain a robot while a real person is standing right next to you and is bored.
   • Avoidance: Always remember that in the end, a human will read your text. SEO is important, but the benefits and Relevance for the reader are the top priority.
5. Not enough research:
   • What is this? You write content that can already be found everywhere on the Internet or pass on false information.
   • Illustration: It's as if you were selling an old newspaper as a brand new edition.
   • Avoidance: Research thoroughly before you start writing. Make sure you provide up-to-date and accurate information.
6. Ignore meta tags:
   • What is this? You forget to optimize or create meta titles and descriptions.
   • Illustration: It's like putting a book on a shelf without a title and blurb. How are people supposed to know what it's about?
   • Avoidance: Use tools like Yoast SEO to make sure you create engaging and optimized meta tags for each of your posts.

Mistakes happen to everyone. The important thing is to learn from them and constantly improve. Good luck with your copywriting! 📝🚀

Conclusion on SEO copywriting

That's it! As you can see, writing SEO-optimized texts is not rocket science. If you don't lose sight of the goal of providing readers and users with authentic, informative and well-prepared content, you are sure to be successful with your texts - even with Google.