Episode 7: Germany's Facebook Advertising Pro - Florian Litterst interviewed

SEBASTIAN: You're also fed up with scammy online marketing gurus promising superficial half-strategies as the way to success? #00:00:08#

NIELSAs independent online marketers who call the daily grind their absolute comfort zone, we've made it our mission to expose the online marketing bullshit. With us, you get the unfiltered truth about the current state of the online marketing world and which strategies really work. #00:00:24#

SEBASTIANYour hosts Niels Stuck and Sebastian Vogg will present new online marketing topics in each episode, such as SEO, Facebook Ads, Content and much more, to take your online marketing episode to the next level. #00:00:39#

(9 sec.) (Music)

FLO:You are, you are just too young. (laughs) #00:00:51#

NIELSSo, I already know potato printing, in fact. But also only from the photo. #00:00:55#

FLO:That was my, that was my, that was my elementary school days. That's when I always-. Maybe it's because of my elementary school, I don't know. #00:01:00#

SEBASTIAN: And you find-. #00:01:00#

NIELS: Can I have another tutorial about fucking potato printing please? (Seba: laughs) #00:01:06#

FLO:Okay, good, so watch out! Potato printing works like this: You have a potato and you cut the potato with a knife or scissors so that there are letters on it, for example, or something. And, so, quasi a stamp effect. And then you take this potato and, and press it into paint or something. And then you have a jute bag or whatever. And then it's printed on it like that. And then it's just art or, or fun or whatever. #00:01:38#

NIELS: Oh. At an eco level in five years, that's where you get your following. #00:01:42#

FLO:I did that after potato pressure-. maybe I had a pretty, pretty, pretty eco-oriented elementary school, I don't know. But actually I thought-. #00:01:51#

SEBASTIAN: But you did not dance your name, right? #00:01:53#

FLO:Nah, I didn't go to the Waldorf School, if that's what you want. (Seba: laughs) I didn't go to the Waldorf School. That's why, actually, yes, I'm surprised. I thought it would be more known, this topic, but-. #00:02:04#

SEBASTIAN: Nope. Indeed not, indeed not. #00:02:06#

FLO:  Sorry, man. #00:02:08#

NIELS: But it's all on tape and that's where we take that as the intro for the podcast. #00:02:11#

FLO:(laughs)

SEBASTIAN: ... #00:02:18#

FLO:-or we have not always-. We also sometimes batiked, so t-shirts batiked, so very, very ugly style. #00:02:25#

SEBASTIAN: Bati. #00:02:26#

FLO:I wouldn't have now either, so-. I think you are just too young. #00:02:30#

SEBASTIAN: No, we are not young shit. This is just abstract weird weirder shit. #00:02:35#

FLO:This is not weirder shit. Watch out! I send you there now times, how that looks. Yes, you know that. You know exactly how it looks. So, if you see it... If you see it, then you know exactly what I mean. #00:02:44#

SEBASTIAN:I think it is because of the technical term straight. The -. #00:02:47#

FLO:Nah, nah. Just search for "batik", "T-shirt batik". That's what it's called. #00:02:51#

NIELS: Is just bullshit. ... #00:02:52#

FLO:Just Google it. You will find that. You can also do that in school. We did that in school once, it was nice too. #00:03:00#

SEBASTIANOh, I see. Something like that. #00:03:05#

NIELS: Yes, well, then I did not know the term. #00:03:08#

FLO:We used to do something like that with something. #00:03:11#

SEBASTIAN: Yes, it is. Indeed. Yes, it is, now. #00:03:13#

FLO:Aha! Aha, aha! (laughs) There you have it. #00:03:16#

NIELS: Why-. Next time I'll just say something like that too. #00:03:19#

FLO:(?flag). #00:03:20#

SEBASTIANMy pajamas look like this, too. Okay, let's talk about Advertising and about Florian Litterst. #00:03:30#

FLO:Yes, let's talk about batiked t-shirts. Is the podcast actually running yet, right? #00:03:36#

SEBASTIAN: Podcast has been on for three minutes. So, all the bullshit is on it. Let's see if you can take this as an intro. #00:03:41#

FLO:(laughs) Yes. #00:03:43#

SEBASTIAN: Yeah, good. I mean, for my intro, I'll see what comes out of it. (FLO : Yeah.) I'm just going to start with good. #00:03:54#

NIELSShort throw-in, before we cut it anyway. If we have such a trashy-funny clip, we can still add it as an outtake at the end, right? Isn't it actually funny shit? #00:04:05#

SEBASTIAN: Yes. It's-, maybe so-. Why not? #00:04:80#

NIELSI read that the days (SEBASTIAN: As Easter Egg.) on the subject of podcast lounge can be quite funny that you bring out a few outtakes in advance. But-, yes. We don't have any now. With us it runs so structured. There are no outtakes. #00:04:22#

SEBASTIAN: Yes, so-. The first episode, the intro-. That was, I think, ten starts or so. (FLO: laughs) That was tough. Yes. Okay. Gude and Moin together on the no-bullshit online marketing podcast with Niels Stuck. #00:04:41#

NIELS:Gude! #00:04:42#

SEBASTIAN:  And with Florian Litterst. #00:04:44#

FLO:Hello, greetings! I don't say "Gude" that often. That's why I just avoided it now. #00:04:51#

SEBASTIAN: Yes. It's okay too. You don't have to say "Gude." I didn't say it at first either, but since I, since ... #00:04:56# customer of mine and since I've been a regular visitor to Sedat, there's actually always a cheerful "Gude" going around. #00:05:02#

FLO:I also still know it. I had a roommate from Darmstadt during my studies and he also always said "Gude". And then-. Yes. #00:05:09#

SEBASTIAN: That's nice, definitely. Today we're just going to talk a little bit about the Florian, because the Florian is in Facebook advertising. So, I want now-. I praise too much anyway, but it is times here also completely right. If you look around in Germany, so in my opinion one of the best. And above all also one of the persons, which one-. The feedback you get there, what you also read in the blog, that's just all very, very, very hands-on. And there's just no bullshit. That's why it fits quite well for the no-bullshit online marketing podcast. Ha! Now that was clever. (FLO: laughs) And accordingly-. Yes, we've been doing clients together for a year and a half now, I think, and working together and you've also shown me the ways of being at Facebook Advertising Pro, so Zen Master-like. (FLO: laughs). Accordingly-. Why don't you tell me a little bit, short intro round, what, where, what you're doing, how it came about and yes, what you're currently up to right now and how it's going to continue in the future. #00:06:20#

FLO:Okay. I'll try. I'll try to keep it short. I've been doing everything to do with social media and Facebook advertising for eight years now. I did this for many years in an agency, learned it there, and was faced with the decision in the beginning: Do I do Facebook full-time now? Which sounded a bit crazy at the time, at least to my family. To be honest, also for me, a little bit. 2011, or when that was. Was a weird decision at the time. But it was actually the best decision to do it that way, because Facebook, as we all know, is one of the most exciting online marketing channels we have today, at least in my opinion, and the opinion of many other people. And that's why it's super fun for me to just work in this area and I've been there for years quietly trying out many things, testing and learning, hands-on learning, learning on many projects, and then, 2016 was that, early 2016, I decided: I'm going to write things down and put things on the internet, so to speak. On a blog, or in a blog, adsventure.com. That started in 2016. That's when I published the first texts, with the goal of just telling others a bit more about it, sharing my experience. And to help them in a way that wasn't necessarily all that present yet, namely just this hands-on topic, no scrubbed bullshit bingo, which is what you often get from the platforms. I then just like, hey, I'm reading through this, I can apply this and hopefully still apply it with good results. Exactly. And then the group also came into being around that in 2016. The social media advertising community on Facebook. Which all has the goal, so to speak, yes, to give other advertisers a platform, or that we give other advertisers a platform to exchange, to exchange constructively, especially, which was not necessarily the case in every group up to now in 2016, to be quite honest. Yes, these were all so the ideas and now the topic has now become my main job. So, everything that happens around adsventure.de, that is a large part education, training for other companies or advertisers, so workshops, open seminars, together with OMR, so with Online Marketing Rockstars together. Then it also includes the topic of ebooks, also together with OMR, or then of course the topic of campaign management services. That's how I divide up what I do today, so to speak, and it's still very, very, very much fun for me and it continues to fascinate me somehow, every day somehow, in what I do. When I implement something for-, in some campaigns, I find it just as exciting as I found it in the beginning. That's why I hope and believe that this fascination and enthusiasm for the subject will somehow come across. That was now longer than planned. #00:09:16#

SEBASTIAN(laughs) Nah. I found it exactly, exactly, exactly the right length, in any case, to get an insight into you, so that is, if you want to know more about Flo, then you can just join the group and read the blog. There comes now also, something, the days, so, if the podcast is live here, the podcast will probably already be live from you and me together ... #00:09:43# thereby. There it's then really quite clearly about everything Facebook ads and how to implement that as well. Cool. Basically, when you start like this, in Facebook, online marketing, called Facebook advertising. What were your starting points, so where did you get information back then? #00:10:04#

FLO:Well. In fact, I did some research. There were, of course, many sources in English at that time, I'll say. So that means everything that came out of the States, or a lot of what came out of the States, not everything, but a lot. Of course still a huge source is John Loomer. Definitely. I learned a lot from him and he always had this hands-on mentality in the content. From the very beginning, I found the presentation of the content very exciting, and at that time there were already well-known sources in the German-speaking world, such as Allfacebook or, of course, Thomas Hutter, who has always been a luminary in this area. Exactly, those were just the sources, plus just everything that Facebook offered somehow. I always tried to look at that in detail and rummaged through the self-help center for hours, plus then simply implemented things. That means I fortunately had a lot of freedom and could test a lot, experiment a lot, and implement things, which of course helped me to get into the topic a bit. Because it was really just learning by doing. To be honest, there weren't really many people from whom you could have learned anything at that time. Instead, you simply had to teach yourself a lot and go into self-study a bit, yes. In retrospect, I have to say, that was one of the things when I think about it now: What did I learn with my studies? Well, I studied business administration in a classically boring, totally creative way. And then of course the question is: What did you get out of it? And to summarize and understand more complex texts or more complex contexts - that's actually one of the things I have to say now: Okay, I've already learned that in my studies. That actually does help. Also, if today I can not do my tax return alone, is kind of sad, so, only with guidance alone could do. But not based on the knowledge, the knowledge, what I learned during my studies. At least I can summarize more complex texts and compress those down to the things that are essential. #00:12:06#

NIELS: Okay. If I now have two certified Facebook marketing partners sitting here (FLO: laughs) What else interests me and-. You always find that a lot of the marketing trends techniques, et cetera, somehow come from the States. And I see it in the SEO game often that we're a few years behind there and: Do you happen to know if the state that Facebook is at in the States is the same state that it's at here? Because sometimes there are updates that are initially approved in the U.S. and then slowly spread across, yes, the rest of the world, and that's always a bit of a consideration in the SEO community. Because many think to themselves: Now, okay, ha! Search engines-Optimization in foreign countries, i.e. Germany, et cetera. Easy Game, we can play like we did in 2014 and that's why more and more people are slowly spilling into our market. How does that look in your landscape? #00:13:15#

FLO:So, I think you have to differentiate a bit between, on the one hand: Where does the market stand today? So, what are the advertisers doing? In our country and maybe somehow in the States or other countries, and what for- and between the functions that the platform offers. I would like to differentiate here briefly. First of all, let's look at the functions that the platform offers, let's look at that at the beginning. It is indeed the case that new functions that are rolled out are, for the most part, always rolled out internationally for all markets. Not everything, but a very, very large part, for example new targeting functions, new types of custom alliances, whatever. That is usually rolled out, at least for the overall market, so to speak, for all countries. There's rarely a head start that somehow, for example, advertisers in the States have in terms of features. There are always things that are tested first in the beta phase, perhaps somehow in the States, for example Checkout of Instagram, such a topic, which is at least, so what is not 100 percent advertising, but which then collides very strongly with it. This is currently available or is currently being tested in the States, but will then most likely, when it is rolled out, also be rolled out immediately for everyone. In other words, there is actually a relatively, relatively large degree of equality, internationally speaking. As far as the implementation of these functions is concerned, of course, that is often a bit different. In this respect, advertisers in the United States are probably a step ahead, or one or two steps ahead. But that also has to do with the fact that there is much more demand for this platform there. That means there are simply many, many more advertisers. This in turn means that the costs are much, much higher than here in Germany, for example, so to give you a rough house number: In Germany, you pay about five euros, five to ten euros, roundabout for a CPM, so for a thousand impressions, and in the States somehow rather 15 euros or 15, yes 15 euros converted, yes, it's somehow just factor two to three, yes in any case simply more expensive to advertise on the platform. Which in turn leads to that: You just have to somehow use other tactics, for example, you just have to take care of it: How do I ensure that my lifetime value is as high as possible? And of course I have to buy customers cheaply, but buying customers is becoming more and more expensive. In other words, I have to focus on generating maximum value, let's say, for myself from a customer. In my experience, relatively few people here in the market are actually concerned with this. They mainly try to focus on the customer acquisition cost, and of course to push it down, but then to increase the lifetime out the back, which also works via Advertising Master on Facebook. Not too many are doing that. #00:16:03#

SEBASTIANOkay, and with regard to lifetime value, what would you say: What are the levers you can turn to increase lifetime value, because you-. We are also, if we move now daily in Facebook advertising and are only on new customer acquisition or always only look at the first sale, then you think relatively short-. What would you say are there so the ...#00:16:26# combinations with Facebook Ads, so the most important measures and that, simply to get the lifetime value higher. #00:16:34#

FLO:In principle, if you imagine your funnel, that is, if we follow the three-part structure and say we have a top funnel (Tofu), middle of funnel (Mofu), and bottom of funnel (Bofu), that the funnel, that is, new customers, people who are already in contact with you, and people who will ultimately buy something, that the funnel doesn't stop at the purchase, but continues there. That you also do things with the people who have bought something from you in your campaigns, I'll say, and create a target group from that, so that you include classic loyalty strategies, or not necessarily just related to loyalty, but also simply try to address the people again via upsales, directly after the purchase. Or then for example, if you know-. If you know an average duration, how long it usually takes, as I said, until someone buys from you again, for example, because it just runs a kind of subscription model in the background, if you order the product just regularly. Then, of course, you can say, I create a target group via the pixel that catches this time window, covers it, whatever, and just addresses the people again to trigger this re-sale again via the campaign. Exactly. So, that could all be done through Facebook now. But I think an important lever for the next few years, independent of Facebook, will also be the whole CAM, so everything that has to do with CAM and then to focus that more strongly via email marketing or perhaps via Messenger. #00:17:57#

SEBASTIANSo, you also mean, where you have spoken quite nicely future-oriented, that that just, that you finally-, it does not have to become cheaper, unless a channel comes in, Pinterest or so. What we have also seen, for example, when a channel comes in, then it is cheap at the beginning, but of course also becomes more expensive over time, more competition and so on, which means that you then also simply have to think about long-term strategies. #00:18:23#

FLO:Yes, exactly, we are virtually trapped in a GAFA world, I would say, within Germany, i.e. Google, Apple, Facebook and Amazon. This means that we buy our customers on American platforms and it is to be expected that it will not become cheaper on these platforms. And that's where you have to think about: How do I position myself and what do I do there, from a long-term perspective, to counteract this somehow? And then it's just lifetime value, even for us. Because it's definitely not going to get any cheaper. #00:18:50#

NIELSI'll throw in a question for the non-nerds. (FLO: laughs) What I often hear, from non-nerds, including me in part: How long do you think you'll be able to operate the Facebook channel? How long will it be as relevant as it is now or as it was maybe two years ago? Has that diminished in your opinion? Is that going to continue to decline? Will that shift to Instagram? Give me some! #00:19:21#

FLO:Yes, I think you simply have to differentiate between the blue Facebook app and Facebook as a group or as a platform. The blue Facebook app itself, or of course facebook.com on the desktop, if anyone still uses that, unless they're sitting in an office somewhere. That's the question, of course, going forward. The-. If you look quite bluntly just at the numbers, it's not that Facebook is shrinking. But also Facebook, the blue platform, the blue app still has a growth. Of course, it's not as strong or as rapid as another platform, for example, a new platform that tends to be Instagram, which is no longer as new, but at least a bit newer, or completely new topics like Tic Toc. Of course, such platforms have more growth potential in principle, which is why they can grow more exorbitantly than Facebook. So Facebook itself is not shrinking as of today, but of course user behavior is changing and shifting more to other apps, let's say Instagram or Whatsapp, for example, and Facebook has already achieved a more or less monopoly position, as the German Federal Court of Justice has also said. In other words, there simply isn't all that much else. Sure, there's YouTube, if you want to include that somehow in the whole topic of social networking, which I wouldn't necessarily do. But what else is there in the end, as of today? Well, Facebook's market power is already really high, and if user behavior simply shifts, then the platform simply shifts with it. And whether it's on the blue app or the green Whatsapp app, in the end it probably doesn't matter to advertisers, because maybe it does: I was in Berlin two weeks ago at the Facebook Marketing Summit and it was announced, at least for the relatively near future, that ads will also be possible in Whatsapp, i.e. within the status or story format, or whatever you want to call it. That there then also in the near future, provided that these data between the apps may be linked in Germany, then-, da-. The possibility exists just also to reach the users. #00:21:29#

SEBASTIAN: Sponsored messenger ads on Whatsapp. #00:21:35#

FLO:So, I think that's rather unlikely now, that within, so that-. No. #00:21:40#

SEBASTIAN:Yes, of course not. #00:21:42#

FLO:Conversations "torn", so to speak. But in terms of status, I'd say it's probably not that big a break. That is, it will probably not be received quite so negatively, even as a natural-. If I now write here with my mother and then I get an ad in between-. That's-, "In three seconds, we'll go on." #00:22:01#

NIELS: You come up on the chat, and then that just switches up that you then click on it. #00:22:05#

NIELS: Like in such bad apps, in any free games, where then something opens and you have to finish watching the video. #00:22:11#

FLO:You have to finish watching the video before you can write to your mom again. I don't get it like that. (NIELS: laughs.) Excellent. And then you only have the SOS button, so, okay, except for 911. Emergency call you may. #00:22:22#

SEBASTIAN: So, you have a minimum number of emergency calls available. (FLO: Right. Five a month.) Yeah, okay, that's almost relatively a lot. Okay. We have now discussed what will happen on the platform, but if you look at it from an advertising perspective, Facebook is still, yes, well, if you look at it from a revenue perspective alone, it really is definitely the channel with the higher revenue, I would say in principle, because people are simply more used to advertising on Facebook, but the topic of automation, we have already talked a lot about it... Facebook is also doing a lot so that everything goes more in the direction of automation. So that ideally in the end in a few years you press a button and you don't need an ad manager that manages ... #00:23:12#. Do you think that's going to happen, or what's your assessment? #00:23:17#

FLO:Ah, I'm basically, as far as the topic of automation and, now also socially or in all other topics, not the one who somehow paints everything black or always sees the totally negative in it, but basically first positive. However, I believe, as you say: Yes, of course, they are trying to bring automation into the system at many points, at many functions, so you no longer have to select a placement, you no longer have to set a budget, at least not at the target group level. In the end, also do not set a bid and meanwhile also builds itself-, or you can build in the pixel also almost, I say automated or largely automated. That's a lot of places or a lot of clouds on the horizon or whatever, which you can just see, where Facebook is just developing in this direction. This means that the topic of storytelling and creative will become more important or even more important in the future, I believe, because this is a topic that you probably won't be able to automate so easily in the future. That means that, as things stand today, in my opinion, you should deal with this intensively. #00:24:29#

SEBASTIANYes, in any case, I don't see how storytelling can be automated yet, especially with-. How realistic is it that the algorithm will touch someone emotionally in this way, or that the person will somehow be identified, that's relatively-. But sure, you just have to think about it: How quickly Facebook finds a lookalike from a source audience. That's also not a normal process. In the meantime, everything is automated. And it wouldn't work at all without automation, which means that you also have to do a bit of-. #00:25:10#

FLO:Well, you can also see the positive side of it. Of course, it reduces the amount of manual work. That is definitely the case. You don't have to manually shift budgets back and forth as much, if it works in the best case, then that's all great. And at the end of the day, you will still have to understand the system in order to be able to control it. But there will be a bit of a shift from increasing or decreasing budgets here and there on a daily basis to creating more creatives, because the platform is changing to many apps and user behavior, as I said at the beginning or earlier, is changing along many apps, which means you need many different creatives, many different types of advertising media: vertical advertising media, more text-based advertising media, more image-based and more video-based advertising media. Due to automation, the resources that have become available should be shifted to this topic, in my opinion, and dealt with. Because in perspective, as you also say, I don't believe, I also believe that you can automate a lot, for example, make a video out of a picture, or at least make an animation, such topics are already possible today. There will also be possibilities there somehow, but basically the topic of storytelling should be "What story do I tell about myself, my company, my product?" I think that's difficult, that that can somehow be completely automated. #00:26:26#

SEBASTIAN: Yes, definitely. Yes, I would say that this is a good outlook for what awaits everyone who makes Facebook ads and simply wants to educate themselves in the future. Just this, like you said, just watching this change in the platform: What is Facebook up to? Well, you can see a little bit, yes, it is being pushed very strongly: Campaign budget optimization. It's being pushed very strongly: Rape-down effect and just the whole topic, just everything currently so ur-hart at Facebook, so, I mean, if you're at the F8, then you get that even more, because the whole topic of VR. I have VR goggles here now as well. I've actually tried out Facebook Spaces before. It's really cool, it's really a great story to see, because it was also bought by Facebook. And they've taken up the whole VR story, especially when it comes to social media. And if you want to read the trends a little bit, in the future -. #00:27:35#

FLO:Perhaps a very brief side note from the Facebook Marketing Summit. What I also find very exciting is these first tests of "linking advertising with AR", in this case. This means, for example, that you can somehow place a pair of sunglasses over an ad on your head, so to speak, on your nose and see how the glasses look on you. Basically a Snapchat filter, if you will, or an Instagram filter, whatever. That's pretty cool. Or with lipstick, that you can try it on and see how it looks on me. Or what I also found really smart is that you can use your smartphone camera to measure the shoe size for this model or this brand and then get a suggestion as to which shoe size you should order. Because that's actually such a huge pen point. Honestly, I just have different sizes with different brands. And something like that. These are really useful use cases for such topics, and I think there will be many more exciting use cases in the future. Yes. #00:28:36#

SEBASTIANYes, that's really interesting with AR. Yes, Visual Reality, from the filters you know it quasi also and there is also the possibility that it is quasi also positioned in front of you and so on, and you can also-. #00:28:52#

FLO:There was, I think, also an example from Ikea that you can project such an armchair into your living room, in quotation marks, or at least hold it. #00:29:02#

SEBASTIAN: What do you estimate there-. #00:29:03#

FLO:-or how the armchair would look then at least next to your sofa. #00:29:07#

NIELS: What do you guess, when will be common to see such ads? #00:29:12#

FLO:That it will not be too long before the-. They already exist, they are already being delivered. There are brands that can or are already booking this. Of course, the question is when this will finally be available to everyone: How can you implement something like this as, let's say, a normal advertiser, if you're not exactly Ikea or another brand? But also there will be a possibility, so I would say, boah, I don't know: Two, three years, at the very-most, that it's also available to a fairly large distribution. #00:29:41#

SEBASTIANYes. I mean, there are now also the 3D posts, but you can't promote them yet. But if there would be the possibility to promote them, it would be closer that you can work with visual effects and 3D effects. And sure, well, I mean, at the latest when there's something like the Occulus in small format, you're really getting into worlds. In five years or so, you'll be able to really get into virtual reality, which is of course even more extreme. And I mean, Facebook has already launched that. So everything is definitely moving in that direction. Maybe there will be another blatant network in between, you never know, of course. Maybe the platform 2.0 will come after Instagram. #00:30:24#

FLO:Well, even though I naturally have a great deal of sympathy for the Facebook platform, I'm not really married to it (laughs). So that means I'm always happy when there's another platform where you can somehow implement exciting things. Snapchat, for example, was there for a short time at least. At least in a situation or shortly before such a situation. (SEBASTIAN: No.) In the meantime, it's not really relevant anymore. Pinterest is also exciting, of course, and if another player comes along, I'll be the last one to say, "That's too bad. Because I do believe that it helps the market if there are still a few more players and a little, I'll say, pressure can be exerted on Facebook, even from the advertiser's point of view. Because otherwise they can do whatever they want in the end and you don't really have many options. If the ad manager does not work again, then, and that's often the case, then you just have a problem and can not so quickly simply shift. #00:31:19#

SEBASTIAN: Yeah, sure. That's why I have a Tic Toc account. (FLO: laughs) Add me on Tic Toc! No, I didn't upload anything. #00:31:30#

FLO:I will check it out right after (SEBASTIAN: Alright.) check if you've uploaded there-, what you've uploaded there all over again. (SEBASTIAN: I have nothing-.) Yes, yes it is clear. #00:31:39#

SEBASTIAN: There is nothing in it. #00:31:40#

NIELS: Let's delete this shit. #00:31:41#

SEBASTIANCool. That was a very interesting conversation, I think, and to see a little bit from your point of view, what you see so, the changes, and I think also for all listeners who are not yet the Facebook app nerds, it was all understandable and we are now, I think, not too much grounded. #00:32:03#

FLO:Nah, so for the most parts- I'd say a good 95 percent were clean. #00:32:07#

SEBASTIAN: Very good. #00:32:07#

FLO:Cool. #00:32:08#

NIELS:It remains for me to say that I really have to take up the cudgels for this, so I think you should really drop in on Florian at adsventure, because it's quite rare to have such a wealth of expertise combined with (FLO: I don't get a Rolex.) The good man has quite a bit on his mind. #00:32:32#

FLO:Has quite a bit on his mind, but nix on his arm, no Rolex on his arm. #00:32:36#

NIELS: There is no reason not to be heard. #00:32:37#

FLO:Thank you very much. #00:32:38#

SEBASTIAN: Well, it's really coming, Flo's course is in the works. Don't worry. #00:32:45#

FLO:And then it goes "boom. And I also have to go right now-. I've rented a private chat room so that I can shoot a few videos. Yes. #00:32:54#

NIELS: Ah, right, right. #00:32:56#

SEBASTIAN: That's really fast. We've seen that before. That really goes in the chat. That's really rad. (FLO: Yes, you can.) #00:33:02#

NIELSYes, hopefully take your Macbook with you cleaned. Make that again properly clean. Put that there then, big in work, ten thousand advertising budget. #00:33:12#

FLO:No. Of course not. To be clear. No. Absolutely not. That's not going to happen. #00:33:16#

SEBASTIAN: ... At the point. Cool, all right. Thanks for your time today then. Niels, Flo, definitely very, very nice. The talk with Flo was very, very nice. We see each other every day, but if you want to know more about Flo, his Tic Toc... #00:33:34#

FLO:He always sings "planes in the belly". #00:33:36#

SEBASTIAN: Alright, guys. #00:33:39#

NIELS: Let's make a cut. #00:33:45#

SEBASTIAN: Peace out, guys. #00:33:44#