Yellow pages and press portals for strong backlinks

December 29, 2018

Yellow pages and press portals - What you should know about them

What role do business directories and press portals play in marketing?
How are business directories, press portals and SEO connected?
Tips for your business directory entry
List of the most important German business directories

Business directory or press portal entries - more than just a backlink

The entry of a company in one of the various business directories is not only important for the Search engine optimization or for the Backlink building important. Besides, it also helps companies to advertise their own business and attract more visitors to their website. Traffic of sites such as gelbeseiten.de or meinestadt.de almost borders on negligence! This is simply because many users, especially the older generation, use these sites to search for regional companies and service providers.

This is why it is particularly important for companies that want to be found regionally to strive for entries in various business directories. This is because Google takes data for local searches from various business directories and integrates it into the Ranking flow into the process.

In addition to business directories, press portals are another option for companies when it comes to increasing their visibility on the Internet and in search engines and directing customers to their own website. The success of published press releases depends on two factors. On the one hand Range of the press portal and on the other hand on the respective target group that is addressed.

Business directories, press portals and SEO

Each entry in a business directory or press portal can be checked by the Backlink building a direct influence on the Google Ranking have. First and foremost, Google uses the information to determine the location of your company and to validate the accuracy of the data. If, for example, the company address of your entries differs from one business directory to the next, Google will lose confidence in your website. This can result in a downgrade in the Ranking be

However, the consistency of the entries in the various portals on many different instances has a positive effect on your (local) Ranking. This is why these portals are particularly advantageous for local companies. But even if your company is not a locally based business, you and your customers will benefit from these portals. Ranking just by the pure Backlink building. And that with a comparatively quick to catch and lasting backlink.

The advantage of press portals for the Backlink building is that interested parties from a specific segment are addressed in a targeted manner. In addition, you can reach your target group without major wastage. In addition to general press portals, there are also topic-specific press distribution lists that specialize in a very specific niche. Therefore, the possibility of entries in both business directory and press portals should not be left unused!

Building Citations

The number of Citations or company mentions provides for a better Ranking. However, the prerequisite for this is that the company name, address of the company and contact details are identical across all business directories.

Business directory - tips for your entry

The right choice

The entry in a business directory is usually free of charge. However, some providers of business directories demand a backlink in return before they enter a website in their business directory or expect you to register beforehand. This is all worthwhile for the extremely relevant Backlink building. Nevertheless, you should think carefully about what information about your company you enter in the respective directory. In addition, it is logically essential that you present your company as well as possible.

Tip: Many industry directories only accept unique texts, which is why you reduce your chances of being accepted if you use the same text for several portals!

Beware of rip-off

There are some providers where the Backlink building in an industry directory costs good money, or which, for a monthly fee, offers better visibility and increasing Traffic promise. We are of the opinion that the financial outlay for the Backlink building is not worthwhile for business directories and entries in the respective free ones are completely sufficient. A list of the entries available for the Backlink building relevant German business directories can be found at the end of the article.

Make sure that you enter your contact details or information about your company in the correct category. Entries in the wrong categories will not bring you any visitors. All you will get is the obligatory "missed topic, six, set".

Less is more

Maintain your business directory entries and keep important company data, such as the address, up to date. It is therefore advisable to choose a few, but important, business directories rather than registering in 50 and not keeping up with the maintenance.

Current list of relevant and free business directories:

Website: Citation/Trust

www.goyellow.de: 39/31

www.stadtbranchenbuch.com: 52/55

www.gelbeseiten.de: 50/55

www.suchen.de: 34/32

www.yasni.de: 65/55

www.11880.de: 54/57

www.yellowmap.de: 44/43

www.cylex-telefonbuch.de: 35/27

www.branchenbuchsuche.de: 45/54

www.branchen-info.net: 49/44

www.11880.com: 46/52

www.hotfrog.de: 35/27

www.branchenbuch.meinestadt.de: 51/42

Current list of relevant and general press portals:

www.inar.de/ (46/47)

www.readers-edition.de (42/37)

www.fair-news.de (46/30)

www.pr-inside.com (54/35)

www.firmenpresse.de/ (40/28)

www.online-artikel.de (58/53)

www.openpr.de (45/35)

www.premiumpresse.de (40/30)

www.prcenter.de (51/31)

www.offenes-presseportal.de (54/30)

List of industry-specific press portals sorted by topic:

Car & KFZ

www.auto-presseportal.de (16/21)'

Job & Career

www.perspektive-mittelstand.de (40/40)

www.recruitment-specialist.de (43/23)

www.inqa.de (38/49)

E-commerce & IT

www.ecin.de (38/36)

www.onlineshops-finden.de (35/28)

Finance & Economy

www.finanz-news.org (20/10)

www.portalderwirtschaft.de (34/18)

www.firmendb.de (32/27)

Gastronomy

www.fachinformationen-gastronomie.de (22/14)

www.gastroecho.de/ (42/23)

www.pregas.de (31/28)

Health & Medicine

www.medcom24.de (32/20)

www.pharma-zeitung.de/ (31/27)

Real Estate & Housing

www.immobilien-newsticker.de (33/21)

www.bau-pr.com (25/19)

Art & Culture

www.kulturlotse.de (26/19)

www.kunstradar.de (27/25)

Marketing & Communication

www.marketing-diskussionen.de (24/24)

www.managersbc.com (24/22)

Sports

www.sport-news.de (36/46)

www.sailing-yachting.de (32/25)

Tourism & Travel

www.touristiklounge.de (34/29)

www.travel-report.info (21/20)

news.tourism.com/ (40/29)

FAQ

What are yellow pages?

Yellow pages are online directories that specialize in specific industries. They contain information about companies from that industry, such as products and services, contact details and links to the respective websites.

How are business directories used for backlinks?

Backlinks are links from other websites that point to your website. They are linked to other relevant websites and are a way to increase traffic. Business directories can help in getting quality backlinks by listing businesses and websites in the business directories.

What are the advantages of business directories for backlinks?

Business directories for backlinks offer many advantages. On the one hand, they can help increase traffic to the website, as high quality backlinks are built. On the other hand, they can help improve the ranking of the website in search engines, as search engines consider backlinks as a sign of the website's relevance.

How to find the right business directories?

There are a variety of business directories available. To find the right ones, one can simply search for business directories that are specialized in the particular industry. One can also search for specific terms like "business directory", "directory" or "business tool".

What types of information do you need to include in a business directory?

In a business directory you have to enter a lot of information, for example, the name of the company, a description of the company and its services, contact details, links to the company's website and a logo of the company.

Is it possible to enter multiple backlinks in one business directory?

Yes, it is possible to enter multiple backlinks in a business directory. However, you should make sure that the backlinks are relevant for the respective industry and link to a high-quality page.

How long does it take to make an entry in a business directory?

How long it takes to make an entry in a business directory depends on the website. As a rule, it takes a few minutes to several hours, depending on how complex the entry is.

Is it possible to edit an entry in a business directory?

Yes, you can edit a business directory listing by updating the information on the business directory website.

Does it cost anything to create an entry in a business directory?

Normally, the creation of an entry in a business directory is free of charge. However, there are also business directories that charge a fee for creating an entry.

What precautions should be taken when listing in business directories?

One should make sure that one enters only high-quality backlinks and that the information in the entry is up-to-date. In addition, one should make sure that the entry in a business directory complies with the guidelines of the business directory's website.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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