Yellow pages and press portals - What you should know about them
- What role do business directories and press portals play in marketing?
- How are business directories, press portals and SEO connected?
- Tips for your business directory entry
- List of the most important German business directories
Business directory or press portal entries - more than just a backlink
The entry of a company in one of the various business directories is not only important for the Search engine optimization or for the Backlink building important. Besides, it also helps companies to advertise their own business and attract more visitors to their website. Traffic of sites such as gelbeseiten.de or meinestadt.de almost borders on negligence! This is simply because many users, especially the older generation, use these sites to search for regional companies and service providers.
This is why it is particularly important for companies that want to be found regionally to strive for entries in various business directories. This is because Google takes data for local searches from various business directories and integrates it into the Ranking flow into the process.
In addition to business directories, press portals are another option for companies when it comes to increasing their visibility on the Internet and in search engines and directing customers to their own website. The success of published press releases depends on two factors. On the one hand Range of the press portal and on the other hand on the respective target group that is addressed.
Business directories, press portals and SEO
Each entry in a business directory or press portal can be checked by the Backlink building a direct influence on the Google Ranking have. First and foremost, Google uses the information to determine the location of your company and to validate the accuracy of the data. For example, if the company address of your entries differs from Business directory at Business directory Google loses trust in your website. This can result in a downgrade in the Ranking be
However, the consistency of the entries in the various portals on many different instances has a positive effect on your (local) Ranking. This is why these portals are particularly advantageous for local companies. But even if your company is not a locally based business, you and your customers will benefit from these portals. Ranking just by the pure Backlink building. And that with a comparatively quick to catch and lasting backlink.
The advantage of press portals for the Backlink building is that interested parties from a specific segment are addressed in a targeted manner. In addition, you can reach your target group without major wastage. In addition to general press portals, there are also topic-specific press distribution lists that specialize in a very specific niche. Therefore, the possibility of entries in both Business directory- as well as press portals should not be left unused!
Building Citations
The number of Citations or company mentions provides for a better Ranking. However, the prerequisite for this is that the company name, address of the company and contact details Business directory are identical across the board.
Business directory - tips for your entry
The right choice
The entry in a business directory is usually free of charge. However, some providers of business directories demand a backlink in return before they enter a website in their business directory or expect you to register beforehand. This is all worthwhile for the extremely relevant Backlink building. Nevertheless, you should think carefully about what information about your company you enter in the respective directory. In addition, it is logically essential that you present your company as well as possible.
Tip: Many industry directories only accept unique texts, which is why you reduce your chances of being accepted if you use the same text for several portals!
Beware of rip-off
There are some providers where the Backlink building in an industry directory costs good money, or which, for a monthly fee, offers better visibility and increasing Traffic promise. We are of the opinion that the financial outlay for the Backlink building is not worthwhile for business directories and entries in the respective free ones are completely sufficient. A list of the entries available for the Backlink building relevant German business directories can be found at the end of the article.
Make sure that you enter your contact details or information about your company in the correct category. Entries in the wrong categories will not bring you any visitors. All you will get is the obligatory "missed topic, six, set".
Less is more
Maintain your business directory entries and keep important company data, such as the address, up to date. It is therefore advisable to choose a few, but important, business directories rather than registering in 50 and not keeping up with the maintenance.
Current list of relevant and free business directories:
Website: Citation/Trust
www.goyellow.de: 39/31
www.stadtbranchenbuch.com: 52/55
www.gelbeseiten.de: 50/55
www.suchen.de: 34/32
www.yasni.de: 65/55
www.11880.de: 54/57
www.yellowmap.de: 44/43
www.cylex-telefonbuch.de: 35/27
www.branchenbuchsuche.de: 45/54
www.branchen-info.net: 49/44
www.11880.com: 46/52
www.hotfrog.de: 35/27
www.business directory.meinestadt.de: 51/42
Current list of relevant and general press portals:
www.inar.de/ (46/47)
www.readers-edition.de (42/37)
www.fair-news.de (46/30)
www.pr-inside.com (54/35)
www.firmenpresse.de/ (40/28)
www.online-artikel.de (58/53)
www.openpr.de (45/35)
www.premiumpresse.de (40/30)
www.prcenter.de (51/31)
www.offenes-presseportal.de (54/30)
List of industry-specific press portals sorted by topic:
- Car & KFZ
www.auto-presseportal.de (16/21)'
- Job & Career
www.perspektive-mittelstand.de (40/40)
www.recruitment-specialist.de (43/23)
www.inqa.de (38/49)
- E-commerce & IT
www.ecin.de (38/36)
www.onlineshops-finden.de (35/28)
- Finance & Economy
www.finanz-news.org (20/10)
www.portalderwirtschaft.de (34/18)
www.firmendb.de (32/27)
- Gastronomy
www.fachinformationen-gastronomie.de (22/14)
www.gastroecho.de/ (42/23)
www.pregas.de (31/28)
- Health & Medicine
www.medcom24.de (32/20)
www.pharma-zeitung.de/ (31/27)
- Real Estate & Housing
www.immobilien-newsticker.de (33/21)
www.bau-pr.com (25/19)
- Art & Culture
www.kulturlotse.de (26/19)
www.kunstradar.de (27/25)
- Marketing & Communication
www.marketing-diskussionen.de (24/24)
www.managersbc.com (24/22)
- Sports
www.sport-news.de (36/46)
www.sailing-yachting.de (32/25)
- Tourism & Travel
www.touristiklounge.de (34/29)
www.travel-report.info (21/20)
news.tourism.com/ (40/29)