Paw Doctor

Building an organic revenue channel for an online consultation site for pet owners from vets & specialists - vet online via video chat via organic SEO channel and problem keywords with Traffic supply.

Project Paw Doctor

Hard Facts

Destination

Building an organic revenue channel for an online advice center for pet owners from veterinarians & specialists.

The online vet via video chat via organic SEO channel and problem keywords with Traffic supply.

Period

15.06.2020 until 15.01.2021

Result

Created a stronger sales channel for a rather unusual client (veterinary app) through generic and problem-oriented SEO. Established and placed many keywords first, outperforming the competition. 

Status

-Inactive

Lead

Niels Stuck

Budget

Low

Cooperation

Consulting & Link building

Difficulty

Medium

(5/10)

Executive Summary

Google rankings

Keywords on page 1
3

+ 6.933 %

Keywords on in the top 3
1
+ 8.600 %
Keywords in 1st place
1
+7.300 %
Value of monthly traffic
0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Around the period June 2020

Traffic

Around the period January 2021

→ more than 1,400 times the traffic

Rankings

Start

Rankings

End of project

→ 8600 % more keywords in the Google Top 3

→ 4066 % more keywords in the Google Top 4-10

-> 3341 % more keywords in the Google Top 100

Traffic

The overview

+ 1.100 %

Visibility growth - after 7 months

+ 7.487,36 %

Visitor growth - comparison over the periods (7 months)

Pre-project performance - 1 month:
14.5.2020 – 14.6.2020

→ approx. 201 clicks

→ 3,030 impressions

 

Project completion performance - 1 month:
15.01.2020 – 18.12.2020

→ 15,049 clicks

→ 181,743 impressions

Result:

→ + 14,848 clicks (+ 7,387.06 %)
→ + 178,713 impressions (+ 5,898.12 %)

Paw Doctor

The task

The startup pfotendoctor.de is an "online vet" offering video consultations in detail & as a subscription model. The aim was to generate a reliable stream of new monthly customers through Google top rankings for the terms "online vet" and selected blog posts.

Paw Doctor

The goals

Searches /month

Change of position

Cat coughs

> 3.100

+29 places - in 1st place

Cat drools

> 2.400

+5 places - in 7th place

Cat trembles

> 1.700

15 places - in 1st place

Paw Doctor

The battle plan

  1. Phase: Text optimization & Onpage optimization (completed)
    Keyword-optimized home page text and Onpage optimization the whole website.

  2. Phase: Keyword optimized blog posts (completed)
    Blog posts on typical symptoms of pet illness that are not so acute that the pet owner feels the need to go to a local vet immediately.

  3. Phase: through Link building on position 1-3
    Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.