Google search volume analysis: These are the most popular Advent calendars among Germans

• We have analyzed which Advent calendars Germans search for most frequently
• Advent calendars from Aldi are particularly popular
• Most search queries come from the toy, cosmetics and DIY categories

The first advent calendar doors will be opened in a few weeks' time. Whether cosmetics, Lego collectible figures or classic chocolate - they now come in all different sizes, shapes and price ranges. Our analysis revealed that the Advent calendar from Aldi is the most popular calendar in Germany, while the "Advent calendar for vaccination opponents" is the least popular.

The festive favorites: The top 10 search terms

In the contemplative pre-Christmas period, when the anticipation of the festive season increases, a diverse world of Advent calendar searches is revealed. The list of the top 10 search terms for Advent calendars includes both targeted searches for specific brands and generic queries such as "Advent calendar" (number 1 with 236,000 searches). Other general search terms such as "Advent calendar men" (3rd place with 52,000 searches), "Advent calendar women" (5th place with 40,000 searches), "Advent calendar children" (6th place with 32,000 searches) and "Advent calendar competition" (8th place with 22,000 searches) are also in the top 10.

However, the Advent calendars of German supermarket chains are also extremely popular and contribute to the festive spirit. The term "Aldi" appears 13 times in the list of 1,000 Advent calendar keywords analyzed - in different variations such as "Aldi Nord Advent calendar", "Aldi Süd Advent calendar" and "Aldi competition Advent calendar" - with a total of over 102,000 search queries.

Edeka Adventskalender" is also in the top 10 with 21,000 searches. "Rituals Adventskalender" (4th place with 47,000 searches), "Toom Adventskalender" (7th place with 25,000 searches) and "Playstation Adventskalender" (10th place with 20,000 searches) are also represented and illustrate the diversity of consumers' interests and preferences in the run-up to Christmas.

The following table lists the top 200 search terms.

Chocolate is a thing of the past - toys, cosmetics and DIY are booming

When people search for an advent calendar that is not from a food retailer, they most often google toys, cosmetics and DIY projects - Rituals is ahead when it comes to cosmetics advent calendars. With over 54,000 searches, the brand's Advent calendars for care products are by far the most popular. Homemade Advent calendars enjoy considerable popularity in this country. The terms "fill", "make yourself" and "diy" (do it yourself) appear in a total of 74,600 search queries. Lego advent calendars are the frontrunner among toy calendars with 22,300 searches and make children's eyes light up in the run-up to Christmas.

Neither intoxication nor glitter: alcohol and jewelry are losing popularity

In the dazzling world of jewelry brands, Swarovski and Pandora do not shine in the glittering glare of popularity with just 3,400 and 3,100 searches respectively. Although high-proof spirits are enjoyed in convivial company, alcoholic Advent calendars are apparently not on the gift list. Advent calendars with the keyword "beer" are still at the top of Google searches with 8,100 search queries, followed by whisky with 4,700 search queries, while wine brings up the rear with just 3,400 search queries.

Incidentally, the Advent calendar with the least search queries in the study is the "Advent calendar for vaccination opponents".

The pie chart shows the most popular categories in the top 200.

About the investigation

For the analysis, the SEO expertn from Wolf of SEO the 1,000 most searched Google queries for the Keyword Advent calendar and the search volumes of the respective terms.