100 SEO stats that will change your strategy

Every year, companies around the world spend more than 80 billion dollars on Search engine optimization (SEO) out. This is a fact and SEO statistics show that this digital marketing strategy brings companies not only sales but also growth.

But how can you maximize the impact of SEO on your company's growth and sales? Or how can you convince the decision makers in your organization that this is the right strategy for your business? With research-backed facts that show why and how companies should use SEO.

Improve your SEO strategy today with these 100 SEO stats.

SEO statistics: Organic search

1. 95% of search traffic goes to the first page of search results (Source)
2. 90% of pages do not receive organic Traffic (Source)
3. 89% Marketers say SEO is a successful strategy for them (Source)
4. 85% of retailers believe SEO and paid search are most effective at attracting new customers (Source)
5. 70% of search queries use more than three words (Source)
6. 70 % of online marketers say SEO is better than PPC for generating sales. (Source)
7. 74% of small and medium-sized enterprises invest in SEO (Source)
8. 66% of the pages have no Backlinks (Source)
9. 62% of B2B marketers see SEO algorithms as important to them (Source)
10. 61% of CMOs view search engines as effective marketing channel (Source)
11. 60% of the pages ranking in the top 10 Google results are 3 or more years old (Source)
12. 54% of product searches find on Amazon.com instead of (Source)
13. 51% of website traffic comes from organic search (Source)
14. 50% of search queries use four or more words (Source)
15. 49% of marketers say that organic search delivers the highest ROI (Source)
16. 44% of all companies use SEO (Source)
17. 41% of marketers think link building is the hardest part of SEO (Source)
18. 39% of marketers think that the Keyword-Research is the most difficult part of SEO (Source)
19. 40% of sales is generated through organic Traffic Achieves (Source)
20. 33% of small and medium enterprises have optimized websites (Source)
21. 26% of pages have links from less than three websites (Source)
22. 6% is the average conversion rate for SEO - that's eight times higher than for traditional marketing(Source)
23. 8% of the search queries are formulated as questions (Source)
24. The first organic search result is 10x more likely to be clicked than the 10th organic search result (Source)
25. URLs that contain a Keyword have a 45% higher CTR (Source)
26. SEO generates 1000% more Traffic as social media (Source)
27. The buying cycle is now nine days longer than in 2015 (Source)
28. Andrey Lipattsev, search quality senior strategist at Google, called Backlinks, Content and RankBrain as the three most important factors for Google's search results (Source)

SEO statistics: SEO services

1. 65% of small business owners have already worked with at least one SEO provider (Source)
2. 30% of clients would recommend their current SEO provider to a friend or colleague (Source)
3. 14% of US small businesses spend $5000 per year on SEO services (Source)
4. 2 % of small businesses in the US spend more than $25,000 per year on SEO services (Source)
5. 497.16 $ is the average amount small businesses in the US spend per month on SEO services (Source)
6. 361 $ are the average costs for the purchase of a Backlinks (Source)
7. Companies that spent less than $500 per month were 75% more likely to be dissatisfied than companies that spent at least $500 per month on SEO (Source)
8. Companies that spent more than $500 per month on SEO services were 53.3 % more likely to be "extremely satisfied" than companies that spent less than $500 per month (Source)
9. Companies spend around 79 billion dollars on SEO services (Source)

SEO statistics: search results

1. 95% of new pages do not reach the first page of search results in the first year (Source)
2. 71% of clicks on Google search results go to the first page (Source)
3. 68% of clicks go to the first five results on Google (Source)
4. 33% of search traffic goes to the first organic search result on Google
5. 26% of the clicks go to the first search result when no Featured Snippet is present (Source)
6. 22% of the pages created in the last year are on the first page of search results (Source)
7. 19% is the average CTR for the first position on Google (Source)
8. 19% of the triggered Featured Snippets are for search queries with questions (Source)
9. 17% of the triggered Featured Snippets are for search queries with prepositions (Source)
10. Generate 12% of search queries Featured Snippets in the search results (Source)
11. 10% is the average CTR for the second position on Google (Source)
12. 6% of the clicks go to the Featured Snippet (Source)
13. 19% of clicks go to the first search result after the Featured Snippet (Source)
14. 8% - this is how much the CTR of the first search result drops when a Featured Snippet is present
15. 6% of clicks on search results go to the second page (Source)
16. 6% of clicks on Google search results go to the second and third pages (Source)
17. 0.78% of Google searchers click on something from page two (Source)
18. Improving the ranking by one place can increase the CTR by 30.8% (Source)
19. Google search results show about 8 pages on the first page (Source)

Number of search queries on Google in 2020

1. 81,000 search queries per second in 2020
2. 4.9 million searches per minute in 2020
3. 292 million searches per hour in 2020
4. 7 billion searches per day in 2020
5. 212 billion search queries per month in 2020
6. 2.55 trillion searches per year in 2020 (Source)

SEO statistics: search engines

1. 91% of the search market belong to Google (Source)
2. 80% of the Google search algorithm is based on off-page factors - according to Google (Source)
3. 3.3% of the search market belongs to Bing (Source)
4. 1.5% of the search market belong to Yandex (Source)
5. 1% of the search market belongs to Yahoo! (Source)
6. 1% of the search market belongs to Baidu (Source)
7. 0.7% of the search market belongs to DuckDuckGo (Source)
8. More than 1 billion people use Google every month (Source)
9. Google processes more than 3.5 billion search queries every day (Source)
10. Google processes 70,000 search queries per second - that's 5.8 billion per day or 2 trillion per year (Source)
11. Google uses more than 200 ranking factors for its search algorithm
12. Organic Google search is responsible for 59.2 % of global internet traffic (Source)

SEO statistics: Local SEO

1. 80% is the average conversion rate for local searches(Source)
2. 28% of local searches lead to a purchase(Source)
3. 54% of internet traffic comes from mobile devices(Source)
4. 46% of Google searches have a local search intent(Source)
5. "Searches in my area have increased by more than 500%

SEO statistics: Voice SEO

1. 75% of voice-controlled speaker owners use voice search weekly to find local businesses near them(Source)
2. 71% of people use voice assistants to ask for directions(Source)
3. 56% of people use voice assistants to find a restaurant(Source)
4. 55% of people use voice search
5. 52% of people use voice search when driving a car(Source)
6. 48% of the voice assistant market include Apple's Siri(Source)
7. 46% of people use voice assistants(Source)
8. 20% of search queries are made by voice(Source)
9. Google's speech recognition software recognizes more than 100 languages(Source)

SEO statistics: Content

1. 61% of the companies store Content Marketing from(Source)
2. 57% of marketers see content development as the most effective SEO strategy(Source)
3. 47% of users interact with three to five pieces of content before contacting a company(Source)
4. 1890 is the average word count of a page that ranks on the first page of search results(Source)

SEO statistics: User behavior

1. 93% of online experiences begin with a Search Engine(Source)
2. 80% of users start their product research online(Source)
3. 75% of clicks go to the first three search results(Source)
4. 75% of users visit only the first page of search results(Source)
5. 71% of B2B customers start their product research with search engines(Source)
6. 70-80% of users focus on organic search results vs. paid listings(Source)
7. Over 70 % of people research companies on the internet before deciding to buy or visit them(Source)
8. 51% of users discover a new company or product through search(Source)
9. 25% of users visit the second page of search results(Source)
10. 21% of users click on multiple search results(Source)
11. The average user performs 3-4 searches per day or 1095 to 1460 searches per year(Source)
12. The average search process takes less than 1 minute(Source)
13. Long-tail searches (or searches with three or more words) have a 3-5% higher CTR(Source)
14. The average B2B user performs 12 searches before interacting with a website(Source)
15. The average user visits around three pages on websites that they access via search results(Source)

FAQs on SEO statistics for search engines

Before you research how SEO influences user behavior, it's important to understand where users are searching. If you know your target audience's favorite search engines and the algorithms that drive those search engines, you can develop a competitive SEO strategy.

Check out these SEO statistics about search engines:

1. how many people use search engines?

When people go online to find a new product, company or service, they start with a search. Research shows that Around 93 percent of online experiences with a Search Engine such as Google, Yahoo! or Bing. It is rare that users know what they want. They may have an idea, but they need a Search Engine, which it manages.

If your company doesn't appear in the search results, how are users supposed to find you? In most cases, not at all.

However, users will find your competitors and do business with them. Even if you offer a better product and service, it doesn't matter because you don't exist from the user's perspective. If you want to be an option for consumers, you need to make SEO a priority.

2. which search engine is the most popular?

If you rely on Google for your search, you're not alone. The Search Engine dominates the industry and owns more than 70 percent of the search engine market. That's why many companies focus their SEO strategies on Google rather than Yahoo! or Bing.

Compared to Google, Bing claims 4.5 percent of the market and Yahoo! 2.5 percent.

If your company is geared towards international markets such as China, you can focus on a different Search Engine focus. Baidu, for example, is the leading Search Engine for users in China. Therefore holds Baidu after Google almost 15 percent of market share among search engines.

3. how many people use Google to search?

More than one billion people use Google every month.

Chrome, Google's designated web browser, has more than one billion monthly users on desktop and more than 400 million monthly users on mobile. This fact shows that Google continues to play an important role in search.

It is a Search EngineThe search engine is the most popular search engine that consumers and businesses use when looking for a new product, service or brand, which is why many companies prioritize Google in their SEO strategy. It provides access to a larger audience, which leads to more traffic, conversions and sales.

4. how does Google evaluate the search results?

If your business is focusing on Google in your SEO plan, it's important to understand how Google ranks search results. With insight into Google's search algorithm, your team or your SEO Agency develop a data-driven strategy to improve your visibility in search results.

Google relies on more than 200 ranking factors, including:

• Domain age
• Usability of the website
• Page speed
• Grammatical or spelling errors
• Frequency of publication

According to Google, nearly 80 percent of its Search engine algorithm on off-page factors. These are elements over which your company has no influence. A backlink, for example, is an off-page factor. It occurs when another website links to a relevant page on your website, such as a blog post.

Because of the value of off-page factors and the difficulty of influencing them, many companies struggle with Off-page SEO. The avoidance of Off-page SEO However, this can have a significant impact on your ranking in search results. Improve your strategy with Off-page SEO or find out how an SEO agency can help you.

5 What kind of completion rate can companies expect with SEO?

SEO offers a completion rate of 14.6 percent. That's embarrassingly low, isn't it?

However, if you compare it to the average completion rate of traditional marketing, it is impressive. In fact, it's eight times higher than traditional marketing's close rate, which is 1.7 percent. The close rate refers to the percentage of leads that become customers.

If your company can improve its close rate, why wouldn't you?

With a better close rate, your company can expand its customer base, increase sales and grow its market share. This type of growth puts your company in a position to become an industry leader. It also helps your company reach important milestones, such as opening a new location, expanding a team or launching a new product.

FAQs about SEO statistics on user behavior

For your SEO strategy to be successful, it's important to understand user behavior. Regardless of whether your company manages your SEO in-house or works with an agency, knowing the behavior of your target audience can improve the results of your SEO.

With these SEO statistics you can find out more about the behavior of users on the Internet:

1. how do people search on Google and other search engines?

Since 50 percent of search queries contain four or more words, it is clear that people Long Tail Keywords prefer. And why?

A long-tailKeywordcontaining three or more words focuses on a specific intention. For example, compare the search "long white winter coat" with "winter coat". With "winter coat" there are a lot of different options, while "long white winter coat" contains a few helpful details about what a person is looking for.

Your company can use this user behavior to your advantage.

For example, you can improve your SEO strategy by focusing on long-tail keywords. Even better, you can prioritize user intent by researching what they want and aligning your content with those expectations. With this revised approach, you can rank for keywords that bring valuable traffic to your website.

2. how many users go to the second page of search results?

According to several studies, only 25 percent of users go to the second page of search results.

This means that 75 percent of users stay on the first page of search results.

If your website is on the second page of search results for a search term with 1000 monthly searches, you will only reach 250 users. The remaining 750 users will find what they need on the first page. Even if 250 users visit the second page, you have no guarantee that they will click on your website.

For businesses that want to be successful in today's market, it is important to have an SEO strategy in place. However, it is essential to develop and maintain a plan that focuses on ranking on the first page. Otherwise, you are giving away valuable Trafficleads and sales to your competitors.

3. do users find new companies via the search?

Yes!

With more than 90 percent of online experiences starting with search engines and 80 percent of users start their product research online, SEO gives your business the chance to connect with consumers who haven't yet committed to a company or product.

Studies show that more than 50 percent of users discover a new company or product through a search.

For many businesses, especially small and medium-sized enterprises (SMEs), this SEO statistic shows a significant benefit of SEO. With SEO, your business can appear in relevant, high-quality search results for users looking for your products or services.

This feature allows your company to work with top-of-the-Funnel-customers and convert them.