Most Webmaster and website operators look forward to the summer months with trepidation every year. Good weather, sunshine and vacation time are not ideal factors that promise good visitor numbers. If you are just starting out with your first website and notice that visitor numbers are steadily falling, you will often be inclined to draw the wrong conclusions. It can gnaw at your self-confidence and, for some, even call into question the very conception of the project.
Even seasoned Webmasterwho should actually be aware of this phenomenon are not immune to wrong conclusions. Large-scale changes are made to websites, often on the spur of the moment, or blind action is taken. These declines in visitor numbers are not really a bad thing. They are just part of it. If you are not dealing with summer topics (vacation, beach, bikini) or topics that happen to be the focus of public attention in the summer months, you will have to live with these losses.
Of course, this is always a bit annoying, as falling visitor numbers usually mean falling revenue. Many of us run websites not just for the fun of it, but because we actually want to make money out of it. If suddenly only half as many visitors come knocking and sales are correspondingly in the basement, it can in individual cases mean that smaller rolls have to be baked.
But are there actually ways to get out of the summer slump relatively unscathed? Is there any protection against the usual drop in visitor numbers? Can we take preventative measures?
Of course, there is no real silver bullet. No matter what is done, there is always one fact that cannot be ignored. When the weather is nice, people like to spend time outdoors, at the quarry pond, in parks, in the garden, at barbecues or beach parties. Logically, there is hardly any need to travel long distances on the Internet during this time. And if we do, it will increasingly be via mobile devices. This brings us to a point that is also on my work plan (what to do next).
Websites that look good on mobile devices have a clear advantage!
A second important point would be to include more summer-only topics in the portfolio. A bikini store or a page about beach volleyball is unlikely to be affected as much by a decline in visitors. Quite the opposite. These topics are likely to be in particularly high demand in the summer and are quite capable of compensating for the drop in visitors from other areas. However, these preparations should be started a few months before the summer period, as it takes some time to position these pages prominently on Google.
Websites that deal with summer topics are among the winners!
It therefore always makes sense to act with foresight. Winter is the ideal time to fill classic summer niches, while the summer period is ideal for breathing new life into previously neglected projects. These projects can now be made ready to be well positioned again in the better months from September onwards. Now would be the best time to set up a page about Santa Claus or Christmas presents (of course only untested examples, be creative yourself) and to optimize these in the search results pages of the major search engines. Search Engine launch. And the best conditions are already in place for better sales in the fall and winter months.
Diversification as a keyword
The broader the portfolio, the less dependent you are on seasonal fluctuations in footfall. Of course, the reciprocal ice cream parlor principle also applies. If you can monetize well in the good months, it doesn't matter what happens in the bad months. What do ice cream parlors care about the bad winter months? Then the store is simply closed or converted into a flower store.
If you can manage this well, you can simply enjoy the good weather yourself in summer, go on vacation and let the Lord be a good man. Then you can recharge your batteries for the better, busier times to come.
My conclusion
Actually, and I am convinced of this, there is no real summer slump. Summer is the best time to take a little time out for yourself. Anyone who doesn't want to do this or isn't yet in a financial position to afford it will just have to sit down and continue to develop their project(s).
You reap what you sow. This biblical saying can easily be applied to internet marketing. So don't despair so much about the summer slump, but rather see the opportunity that presents itself.
That was my short contribution from the summer slump about the summer slump. Yesterday it hit here too with the worst visitor numbers for months.
I would be interested to know how you are dealing with the summer slump? What measures are you taking? Or are you even in the fortunate position of not being affected by it?
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