Building an organic sales channel for an online store for personalized gifts Geschenkfreude.com through Google top rankings
- Markus Friedrich
Medium
Consulting / Performing
Heavy
(6/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
03.08.2021 – 01.03.2022
→ approx. 5,757 clicks
After:
02.03.2022 – 18.09.2022
→ approx. 47,750 Clicks
Result:
+ 41,933 clicks (+830 %)
The Online store for personalized gifts Geschenkfreude wants to build up a sales channel through organic Google traffic and conquer the top positions with its engraving products in particular.
Main Goal: Top rankings for the categories in which the engraving products are included, as well as general topic relevance in the area of personalized gifts and the associated organic sales channel.
Initial situation:
The website was created at the beginning of 2019 and already had a few SEO texts on the product and category pages. Before our collaboration, they also optimized them again, which is why the traffic has already improved somewhat. There were already good Keyword-rankings on pages 1-3, which were populated with texts, which was a wonderful starting point for the Link building which we then supported.
The online store has already been active in other marketing disciplines such as performance marketing and social media marketing. A certain level of brand awareness has therefore been established.
Zippo with engraving
> 4.100
+6 places - in 1st place
Children's cutlery with engraving
> 8.100
+9 places - in 7th place
Lock with engraving
> 2.300
+3 places - in 3rd place
3rd phase: Through Link building in position 1 to 3: STargeted Link building on worthwhile keywords that are already equipped with SEO texts and are on pages 1-3. Here we use link building to secure top positions.
Conclusion:
By 
German 
English