Building an organic revenue channel for Sprudelwelt24, an online store for water sparklers and syrups, through top Google rankings.
Building an organic revenue channel for Sprudelwelt24, an online store for water sparklers and syrups, through Google top rankings.
Approx. from 01.06.2021 - currently active (16.03.2022) - 9 months+.
Plannable organic sales channel established + up to 500 $ advertising budget saved per month through organic Traffic.
Active
Lucas Perduß
Low
Continuous
Medium (5/10)
*(Costs if the Traffic through Google Ads would be purchased)
+ 47.100 %
The goal was to perform SEO on the store before the actual launch, so that Google understands directly at launch what content is presented. SEO-optimized category and product texts were placed in order to be included in the Google top rankings. With the help of the rankings, a reliable stream of new monthly customers is now generated.
Goal #1: Top rankings for categories and products to reach new customers ( - continuous)
Goal #2: Top rankings for product keywords to expand organic revenue channel ( - continuous)
Initial situation:
The website was not yet online at the time of our project launch. Our task was to optimize the store for SEO as best we could to ensure fast, efficient and effective indexing by Google at the time of launch.
Building an organic revenue channel, through top rankings for products of the store, as well as individual very strong subcategories.
Creation of all relevant meta information and category and product texts for better findability and comprehensibility of the products.
The niche around this has gained a lot of momentum in recent years. Thus, countless e-commerce stores went online in this segment.
→ The store's product range includes a Search volume of several 10,000 search queries per month
→ Products are branded with the name "Sodastream".
→ Competitive strength: 6/10
→ Competitors are:
a) 10+ other stores for water spargers & co.
b) the respective manufacturers of the products
→ The market leaders have an organic Traffic of up to 500,000 visitors per month
Accessories for drinking water bubbler
> 1.400
NEW - in 1st place
Sodastream Duo cylinder exchange
> 3.100
NEW - in 7th place
Sodastream syrup without sugar
> 1.300
NEW - in 10th place
Phase: Text optimization & Onpage optimization (completed)
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
Phase: Keyword optimized texts
Keyword optimized Content is important for search engines. This enables them to understand and decide more quickly and precisely what type of Content the respective page should rank.
Conclusion: