Building an organic sales channel for signal wrapping. A vehicle wrapping specialist who wants to generate more car wrapping inquiries through an organic SEO channel.
Build a sustained, organic revenue channel by generating car wrapping inquiries.
Support:
01.06.2020 until 01.10.2020
Consulting:
01.10.2020 until now
Monthly generation of inquiries from new customers to utilize capacity at the Swabian signal wrapping plant.
- in consultation
Niels Stuck
Low
Betreeung: 5 months
Consulting: continuous
Medium
(4/10)
(Costs if the Traffic through Google Ads would be purchased)
Signal Design's branch "Signal Wrapping" specializes in vehicle wrapping. The goal was to generate a reliable stream of new monthly customers through Google top rankings on terms like "car wrapping" or "car foiling" as well as on selected subpages.
The goal was to generate a reliable stream of new monthly customers through Google top rankings on the terms "car wrapping", "car foiling" and selected and optimized sub-pages.
Furthermore, the services should be made visible through local rankings in different cities with the help of optimized landing pages.
Example: "Car wrapping Stuttgart"; "Car wrapping Munich"; "Car wrapping Nuremberg"
In general, there are some viable high conversion keywords for this industry.
The terms around "car wrapping"; "car foiling" as well as "car foiler" give a considerable amount of searches per month.
Especially much Traffic However, they enable high-conversion service and content keywords relating to the wrapping of various types of cars (motorhomes, cars, buses, etc.), car brands (Mercedes, BMW, Audi, Porsche, etc.) and issues ranging from the legal situation of wrapping to ideas for designs.
Therefore, some optimized subpages & blog posts were written which should reach the relevant target audience.
→ Competitive strength: 4/10
→ Competitors are:
a) Auto foilers (direct competition)
b) Websites with blogs on the subject of automobiles
Foil car design
> 1.000
NEW - in 1st place
Car wrapping
> 4.000
+11 places - in 5th place
Foil sticker motorhome
> 600
NEW - in 3rd place
Phase: Text optimization & Onpage optimization (completed)
Keyword-optimized texts for various subpages and Onpage optimization the whole website.
Phase: Local landing pages as well as blog posts (completed)
Creation of keyword optimized local landing pages regarding the services offered to cover the main cities.
Training the Signal Design/Wrapping team to independently implement our advice or the strategies proposed to you. This took the form of, among other things, the creation of relevant blog posts on typical topics within the industry.
Phase: through Link building on position 1-3
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.