Bitter Love

Building an organic revenue channel for bitterliebe.com, through Google top rankings.

Project Bitter Love

Hard Facts

Destination

Build a monthly revenue channel of 100.000€ for bitterliebe.com, through Google top rankings.

Period

12 months (continuous)

Result

Current SEO turnover: 80.000€ / month.

Status

Active.

Lead

Niels Stuck
Lucas Perduss

Budget

Medium

Cooperation

2020 - Consulting

2021 - Full Service

Difficulty

Means.

(5/10)

Executive Summary

Google rankings

Keywords on page 1

+2’579,10%

Keywords on in the top 3

+2’409,37%

Keywords in 1st place

+1’872,72%

Value of monthly traffic

0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Start

Traffic

Now

→ 10x Traffic

Rankings

Start

Rankings

Now

→ approx. 1'600 % more keywords in the Google Top 3

→approx. 2'250 % more keywords in Google Top 4-10

-> approx. 2300 % more keywords in the Google Top-100

Traffic

The overview

+582,25%

Visibility growth

+ 144.08%

Visitor growth - periods in comparison (6 months)

Before:
01.01.2020 – 01.06.2020

→ 33,212 clicks

→ 360,862 impressions

After:
01.06.2020 – 01.12.2020

→ 111,066 clicks

→ 800,621 impressions

Result:

+ 81,066 clicks (+144,08 %)
+ 720,621 impressions (+99,69 %)

The rash on October 15 was a TV appearance in the show "Höhle der Löwen", which is why we deduct 21,000 clicks here, as well as 9,000 clicks for possible subsequent clicks in the following days as a gesture of goodwill. We also deduct 50,000 impressions for the day, as well as 30,000 additional impressions as a gesture of goodwill.

Bitter Love

The task

The start-up Bitterliebe, known from the show "Die Höhle der Löwen" (The Lion's Den) wants to reach its target group via Google and achieve a top position for all terms related to "bitters".

Target #1: Top rankings for bitter keywords to build an organic revenue channel

Target #2: Top rankings for posts around health topics to reach new prospects

Initial situation:

The website was created in mid-2019, has occasional content posts with recipes, but does not have any content creation or Linkbuilding.

Thanks to "Die Höhle der Löwen", Bitterliebe has a certain level of brand awareness and gets a good reputation even without SEO. Traffic of 50-100 visitors per day. This initial situation provides a very good basis for SEO success.

Bitter Love

The goals

1. goals

The goal was to generate a reliable stream of new monthly customers through top Google rankings for Bitterliebe's store and products, as well as for selected blog posts.

Target #1: Top rankings for bitter keywords to build an organic revenue channel.

Target #2: Top rankings for posts around health topics to reach new prospects

2. market overview

There are only a few direct, conversion-strong keywords related to bitter substances. However, there are some of them that generate a particularly high level of traffic. As soon as these are conquered Content-topics related to weight loss, health and fitness in order to reach the relevant target group. These rather generic health topics offer a lot of traffic, but are also very competitive, as there is hardly any industry with Content is as crowded as the healthcare industry.

3. competition overview:

→ Competitive strength for bitter keywords: 4/10

→ Competitive strength for Content-Keywords: 7/10

→ Competitors are:

a) Other brands selling bitters (direct competition)

b) Blogs of health websites, online stores and content sites around fitness (indirect competition)

Keyword

Searches /month

Change of position

Bitter Drops

> 4.400

+19 places - in 1st place

Bitters drops

> 2.100

+7 places - in 1st place

Drink apple cider vinegar

> 17.000

NEW - in 2nd place

Bitter Love

The battle plan

Phase: Text optimization & Onpage optimization (completed)
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
Phase: Keyword optimized blog posts (completed)
Blog posts on related topics that the health-conscious target audience is looking for.
Phase: through Link building on position 1-3
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

Below average competition on the product keywords, strong competition on the main keyword "bitters" and strong competition on the content keywords.

Plus a fairly fresh website, low budget, but high brand awareness.

Not the perfect conditions, especially in terms of content topics, but we were confident.

Bitter Love

Project Bitter Love

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Start

Traffic

Now

→ 10x Traffic

Rankings

Start

Rankings

Now

→ approx. 1'600 % more keywords in the Google Top 3

→approx. 2'250 % more keywords in Google Top 4-10

-> approx. 2300 % more keywords in the Google Top-100

Traffic

The overview

Visibility growth

Visitor growth - periods in comparison (6 months)

Bitter Love

The task

Bitter Love

The goals

1. goals

2. market overview

3. competition overview:

Bitter Love

The battle plan

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