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Livom

Development of an organic sales channel for Livom through Google top rankings for product-related keywords around modular sofas.

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Project Livom

Hard Facts

Destination

Top 3 rankings for keywords related to modular sofas to build an organic sales channel. 

Period

01.02.2023 – 01.02.2024

12 months

Result

20,000 visitors per month, of which 7,000 directly through purchase-relevant keywords on product pages & category pages. 

Status

completed

Lead

Markus Friedrich

Cooperation

Full service

Difficulty

7/10

Executive Summary

Google rankings

Keywords on page 1
107
Keywords on in the top 3
38
Keywords in 1st place
4
Value of monthly traffic*
2000 $

*(Cost if the traffic would be purchased through Google Ads).

Traffic

Before

Traffic

After

Livom SEO After2

→ 3.6-fold traffic

Rankings

Project start

Livom SEO Keywords 1

Rankings

After

+264 keywords in the Google Top 3

+867 keywords in the Google Top 10

+ 4,704 more keywords in the Google Top 100

Livom

The task for us:

The webshop Livom wants to build a revenue channel through organic Google traffic and engage for all terms related to its industrial digitization services.

Main Goal: The top ranking for core content and other relevant topics to build an organic sales channel.

Performance marketing channels have already been used.
This provides a good foundation for the SEO project to build on.

livom.de

The SEO goals at a glance

1. goals

Establish an organic sales channel & become less dependent on click costs via Google Ads. 

Top 3 rankings for keywords related to modular sofas and ancillary products. 

2. market positioning

- Strength of the market: The market for modular sofa pieces is dynamic and growing continuously. An increasing number of consumers appreciate the flexibility that comes with modular sofas, especially with regard to changes in living situations.

- Position of the customer: Livom is an innovative online store that is still new to the market and has a solid customer base with a strong focus on customer service. They are known for their quality and diversity, but face the challenge of increasing their brand awareness.

3. competition overview:

Competitive strength 7/10.

 

Competition in the market for modular sofa pieces is high, with several established brands offering a wide range of products.

- Type of competition: The competition consists of both online-based retailers and large platforms such as Westwing and Home24. 

Keyword developments in 5+ months

Relevant keyword

Searches /month

Change of position

Modular sofa

≈ 4.700

+4 places - in 2nd place

Sofa module

≈ 1.500

+25 places - in 2nd place

Sofa backrest

≈ 1.000

+99 places - in 1st place

Kidney cushion sofa

≈ 800

+36 places - in 3rd place

Modular living landscape

≈ 350

+99 places - in 3rd place

Livom

The battle plan

  1. Extensive Research conversion-related money keywords, analysis of all technical on-page and off-page factors, comprehensive competitor analysis
  2. Target keywords & Define processing type
  3. Onpage optimization the whole website
  4. Keyword optimized Content creation for product and category pages
  5. Keyword optimized Content creation for adjacent conversion keywords
  6. Link building for money keywords, to bring even hard-fought keywords to top rankings
  7. Post-optimization based on ranking keywords

SEO Funnel Breakdowns

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