Solacebands

Development of a strong, organic sales channel for Solacebands and their website solacebands.com through Google top rankings.

Project Solacebands

Hard Facts

Destination

Organic sales channel for Solacebands as well as improving rankings for essential keywords on Google.

Period

October 2022 - Today

15 months

Result

Top 3 in the USA for:
Apple Watch Bands for Woman
Apple Watch Bands for Men

 

Top 5 in the USA for:
Apple Watch Bands 

Status

Continuous

Lead

Chris Rost

Cooperation

Full service

 

Difficulty

10/10

Executive Summary

Google rankings

Keywords in the top 10
30
Keywords in the top 3
21
Keywords in 1st place
1
Value of monthly traffic*
50 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Project completion

→ more than 8-fold Traffic

Rankings

Project start

Rankings

Project completion

→ 189 more keywords in the Google Top 3

→ 1002 more keywords in the Google Top 10

→ 8227 more keywords in the Google Top 100

Solacebands

The task for us:

Solacebandsthe online store for smartwatch straps wants to create a sales channel through organic Google Traffic Build up.

Main Goal: top rankings on categories and products and to overtake the extremely strong competition.

The SEO goals at a glance

Strong keyword developments

Relevant Keyword

Searches /month

Change of position

apple watch bands

≈ 166.000

+95 places - in 4th place

apple watch bands for women

≈ 39.000

+97 places - in 2nd place

apple watch band

≈ 43.000

+95 places - in 5th place

apple watch bands for men

≈ 12.000

+94 places - in 6th place

Solacebands

The battle plan

Phase 1: Analysis phase:

Keyword analysis - Breakdown of all long-tail keywords for quick initial progress.

Competitor analysis - Why do competitors of Solacebands fail and how can we make use of this information?

On-page & off-page analysis - Which small adjustments do we need to make on the website first to achieve optimum results? 

Phase 2: Text creation & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.

Phase 3: By continuously building high-quality and topic-relevant links, we were able to improve month by month for highly competitive keywords.