00:00:04
SebaGood. Good guys we make now absofort Gude as a greeting no longer and no longer "morjen", or anything else Because. That the history is - from "Geile Weine" - Niels knows it too.
00:01:00
Niels: Yes!
00:01:03
SebaFrom the managing director, at every room he enters, first comes a cheerful "Gude". Today we have a constellation of three. Matthias, my brother. I greet you.
00:01:19
MatthiasYes sir!
00:01:22
Seba: And Niels is there too, of course. And the groupies in the background we add, still to the layover.
00:01:30
SebaNice! What theme do we have today, Niels?.
00:01:35
NielsWe definitely have the topic that we want to talk about three specific topics that are covered in the online marketing cycle and ways that online marketers face you.
00:01:48
SebaYes, we also have a nice group, Niels that is called with us three: "Gang". And there are from time to time via Instagram DM or WhatsApp from Matthias or from Niels or from me some cringy stuff sent in!
00:02:04
NielsWe have a group for content and a group for trash - and both are important!
00:02:10
Seba: Yes - both are equally important.
00:02:13
SebaExactly. And we have prepared three because we are three people and each one talks about a kind of content. Mathhias what kind of topics do we have?
00:02:24
Matthias: We have the goodstuff. We have the "Bullshit Coaches", which is a very widespread group. Then we have - really nice - Niels Stuck Patent Pending, the Onlinemarketing Human Centipede.
00:02:45
Niels: Yes, important!
00:02:45
MatthiasAnd then there are the classic networkers, in their natural habitat.networks in their natural habitat.
00:02:50
Seba: Oh yeah, that's great and Niels is getting started I would say with his favorite theme team, ok shoot bro!.
00:03:00
NielsAllright, so network marketing! I mean there is now a bit of a balance with crypto because now in all sorts of ways these network marketing systems are somehow established.
00:03:12
NielsAnd of course the crypto market is very popular right now because it is a very new topic and there is a lot of money. And then actually primarily on Instagram.da I get it at least. I don't know how it looks with you. Do you still get that great with?
00:03:31
Seba: So primarily Instagram.
00:03:33
Niels: Yes exactly...
00:03:33
MatthiasI get it with you when you send stories from some psychopaths.
00:03:42
NielsAh wonderful, important - educational. And you may also know this from your own feed. There are certain people who, firstly, talk a lot every day. Secondly, because - firstly - damn often say the same but with different words.
00:04:00
NielsSo sometimes I think to myself: "all right" how often can you get the exact same, still mega superficial message namely: "Jo guys,
00:04:08
Niels(Ironic) Do something with your life, you can make money on the Internet! Huh, nine-to-five? Not me, not us! Be a bit smarter or do you want to work until you turn gray? You think you get some pension - no, no, no!. I Well, I have found my solution.
00:04:29
NielsThese Types of Guys. It is very, very exhausting, because the original network marketing paradox is that people want to explain how they make money and how much freedom they have and can travel and enjoy all the good things in the world. But they are just getting started. They have to talk so much because it's just not the case yet. They have to regurgitate this crap every day. To somehow sell it to you, to somehow get you to write to them. Then you're either invited to a call with probably another person who actually knows about the topic or - which is also very popular right now - these webinars.
00:05:28
NielsWhere you somehow try to whip your followers together every three days and everyone somehow brings three or four people with them. And then there is one who sits down in the evening and then.
00:05:40
NielsOn Repeat the same pure babbles. So I would really be interested in testing whether you can also simply use a video recording. Because it is not so unusual in online marketing that you simply make webinars with pre-recorded videos. Cheeky, cheeky!
00:05:56
SebaIt depends Niels, it depends - you have to say at this point. (laughing)
00:06:00
SebaYes, so if you sell it as a live webinar then it's definitely a cheek. I hate the word webinar abysmally - even more than anything. It's just as bad as.
00:06:10
SebaA bad word. I don't know in any case it is disgusting. It is used inflationary.
00:06:16
NielsWell, of course, I've implied live webinar now because then you say: "Yes, we'll answer your questions and deal with it". And in truth, only three or four general questions were picked, which are probably always there.
00:06:34
NielsIn any case, these are the people who are constantly driving aroundTo use every appointment that you can get somehow to babble a person over coffee. And they say: "Yes, yes, I'm traveling all day, oh I have so many and am so busy. I have to cut the demand a little bit first. in the sense: "Well, I have to look first and I have to do this and that, maybe I have time to explain to you what I actually want to sell you. On cramp brother, on cramp. (laughing)
00:07:10
SebaCrazy Stories. Especially when you send in the Instagram stories of some people in jargon, that's really already quasi close to mental illness. (laughing)
00:07:27
Niels(laughs) You'd think so. But you can record 20 stories a day when you finally make it to your 20th year.
00:07:41
MatthiasIf you read a book and if it's somehow "the laws of winners" then you've got testosterone, my friend, and of course a lot of confidence.
00:07:55
MatthiasYes, it's just a waste with the people. But we are talking today exactly about such people.
00:08:00
Niels: Yes, exactly!
00:08:02
SebaIt may sound judgmental, but it may just be a hint to question your own mindset a bit.
00:08:14
Niels: So exactly my main point to pick with these Guys in any case is this - Guys be Real - what is this. It doesn't work at all. First more uptight, second more put on and also more fake shit.
00:08:30
NielsSo in itself, network marketing, is not a tragic concept that goes in any case fit. You can do it. But then you must not make it so fishy, not on cramp. And you should not only be concerned about the sales. It can be a cool way to have your first contact with the business world and to gain experience and to expand your communication skills and to actually be confronted with someone you have to convince of something.
00:09:07
NielsTherefore, it is not bad in itself. I just think the implementation is bad in 90 percent of cases. And that ruins the reputation of this whole business model a bit, because unfortunately anyone can do it. And if anyone can do anything, then all the "dullies" can do it. (laughing)
00:09:32
SebaWord! There is also this not protected term Coach...
00:09:38
Niels: Hmm, oh interesting...
00:09:41
SebaMatthias, you're a coach too, aren't you? Tell me what you do as a coach. (ironically)
00:09:44
Matthias: I put it all down in front of me as a coach - I'm a Movement Coach, I'm an Emotion Coach. I do it all. It's almost like the network, because everybody does it somehow. We also have the online marketing human centipede where everybody is just duplicating the content. Only with coaching it's like that, that everyone somehow does the same but everyone calls it differently. And then somehow everyone does their own thing and can convince them that they really have something of their own and that they are also pursuing completely altruistic motives. And then you offer coaching and share insanely cool quotes on Facebook and Instagram.
00:10:30
Niels: The mindset is everything brother. (charming)
00:10:32
MatthiasAnd then also really present yourself in such a way that you are super Humble. You are also super Humble and also down to earth, but somehow you still upload pictures where you still look hornier than everyone else and live the lifestyle. In addition, you go then passive aggressive always on all people and help them with their problems, whether they want or not. And that's really bad. There are so many coaches now I don't even know who else to coach.
00:11:06
SebaThere are probably more coaches than clients by now.
00:11:15
MatthiasYes, and so I don't know how to do it any better. I think that many of them should just be quiet in a certain way and hold back. And I know it also from myself. Because I was already a networker and I was also already such a coach, who then also imagines himself in a certain way, that I have to represent that then and that I have to reprimand the other people and represent an authority here. But that was simply bullshit in many cases. And when I see 19 or 20 year olds who think that they have already made it in life and are ready to lead other people. Shit. (intense)
00:12:12
SebaOr 22 year olds who have some online marketing agency that are the worst. (ironic)
00:12:15
Niels: Is so, Wanna-bee's! (charismatic)
00:12:24
SebaSo "Wolf-Of-Seo "s- that is quite difficult (humorous).
00:12:24
NielsCringe, just cringe. (laughing)
00:12:24
SebaYes Matthias, as you say, then this gecoache, is a hard arrogance of people and they want to be coach because they would like to tell people how to live. It has a lot to do with that. My perception of it is that you want to be heard and you want people to take what you say into consideration and implement it. But it's just mega hard arrogant, especially if you haven't delivered yourself and haven't achieved anything in your life yet. Whatever "have achieved something" means.
00:13:00
NielsDelivered, you must have delivered something. (punchy)
00:13:01
SebaYou don't have to be old for it or somehow be 40, 50 or 60 years old now to have experience. But there are just big differences between all these Wannabee-Guys. You just have to say that.
00:13:18
NielsDon't just talk the talk my man, walk the walk. (refreshing)
00:13:25
MatthiasYes, but it's also an ideal way to push things away from yourself that you could actually change yourself. In this way you tell other people that they should rather make the changes. And yes, I don't know how many coaches the world really needs. So that's another thing for me, because I think to myself, there's really not much to say. I mean on the one hand you have certain problems - you can solve them. But how many coaches does the world really need? How many coaches do you really need as a human being? I think with many things, you just have to pull your head out of your ass. (enlightened)
00:14:07
SebaYes, absolutely, so that's generally for change anyway. But the problem is, if you now slowly come to the topic of coaching and also so Influencer moderately - then that is also online marketing human centipede. I'll say something about that in a moment. But that's the thing Matthias. This constant - I need a person to tell me what to do or how to live - might make sense for a while. But the thing that you also see on Instagram and Co. is that with all this Influence live, there's also so much fake behind it. That's utopian. It's absolutely far from reality. This online marketing human centipede term explanation are people who sell online courses to show how to learn to make money online. Or how to sell online courses where they show how to do online courses . That's even more crass. That's just what goes on in the end, that people usually haven't made any money with it yet. So they just do it, but it doesn't really have any substance.
00:15:22
SebaAnd then you have the case that people borrow a Lamborghini. That they go to the bank, withdraw a lot of money and then they record a video at the end. That's how it gets into people's heads, they think that it really works like that. And then it really is that many "dullies", as Niels said so well earlier, are convinced of such things at the end.
00:15:49
Niels: Short interjection! What's also amazing is the jet that was explicitly restored that you can rent as an influencer to take pictures. You only go in there to take pictures of the thing, just for the flex. Yet the thing can't even fly! (rousing)
00:16:07
SebaBut it looks cool. Yes, and then you also have the online marketing people who sell Facebook ads or the online marketing people who tell you how great they do affiliate marketing. Or that they have found the holy grail with some special system. That's just trash and bullshit. I wouldn't say that the people behind it can't do it. I've met people in person who do stuff that's big online, but when you meet them in person, they're completely lacking in social skills. They're not people you like to hang out with. These are just people who tend to be more introverted - extremely full of themselves and think they are the absolute best - and everyone else sucks. Of course, these are just experiences I've had of people. I can't generalize but I've experienced a few things and actually the assumption has been confirmed. you times an anecdote. Anonymized.
00:17:07
NielsHave you ever anonymized an anecdote or how many people have you met there?
00:17:10
SebaSo I can tell you an anecdote, I was at the Facebook Adds Camp last year, and again this year, and it's always a bit like a class reunion of people who know each other in the scene. And there are just the "cool kids", with whom you get along well and there is everything nice and they are also highly competent and make cool "shit". And then you also have outliers in between - they're completely on the sidelines. Or you think to yourself: "Oh, I know that guy, he told me in a Youtube video how much revenue you can earn online. But now he's standing here and no one wants to talk to him - that's strange. And if you say something and he doesn't greet you, then that's just "weird". And these are the experiences you have where you quickly realize that it's also a lot of show. It's the same with influencers, of course. We've already had the honor of meeting Matthias, an influencer, in person. In person. And when you have something to do with these types in person, you realize relatively quickly that it's simply a distorted reality from the outside - it just is.
00:18:26
MatthiasAnd I mean, all the three industries that we're showing here as well. They can all be done legitimately. It can all be done well and seriously. But very few people do it. But you also have to be aware when you get into network crypto coaching or this online marketing agency existence - social media marketing. You really have to consciously distance yourself from these "Jackasses".
00:18:53
SebaIn any case - in any case! The distancing was yes also me, when I now with the independence so, have become active. What is ultra important to me, Niels maybe you see it that way, you have also waited a bit longer until you have announced so. That I just do not fall into this scene. That was just the most important thing to me when I went out with it, so to speak. Before that it was just when I work well with my customers everything is cool. But I also want to have the external perception when you come to my site that you don't think: "Oh, it's that guy again". That was ultra important to me. And I think I've done it quite well because I've also talked a lot with managing people in larger companies. Their opinion is what ultimately decides. And if they don't say right from the start: "Oh, another one of those", then I've already convinced the critical mass of my performance. Yes, then I have already eliminated this crass factor as far as possible. Or is it the same for you, Niels, Same-Thing?
00:20:00
NielsSimilar, similar. With me it was more like that, I couldn't really assess how good other people are who sell this as a service or who sell their service. And that's why getting to know you in that context was actually a bit of the crucial point at that time, in that you could draw comparisons. Because you already know the scene pretty well. As far as online marketing is concerned and then we talked a bit and then. Apparently I had a few new aces up my sleeve that were normally not so common. And then after they got some results I thought to myself okay so slowly, it's good enough that I could represent it. It took a while until I really did it. That's why I think what I said before, that you should deliver before you wave the flag. The crux of the matter is just that, yes super often is not even delivered but the flag is waved without end the people that is just crazy! (overwhelmed)
00:21:15
NielsThat's unimaginable for me. I bake very small rolls until I can do one thing kind of well. Until then, I would keep them locked in my room and improvise. That's just a bit of the bone I have to pick with them. Or just the problem what I have to pick with a part of this scene.
00:21:46
SebaNiels, I think that was a short but high-efficient episode, for all of you who have been listening to the topics we just discussed. Right, do you have anything else.
00:22:05
NielsNothing- so far...
00:22:06
Matthias: Just pay attention! For the people out there, just pay attention. These scenes are usually not worth it, even if they sound somehow lucrative. In the beginning there is always this instant qualification - coal, coal, coal. There's just no easy way to coal - there's no such thing.
00:22:23
Niels: And no sustainable way...
00:22:25
SebaWe may talk about another episode, what you should look for when choosing an agency, that just came to my mind and I think it also fits very well with this topic because in this area almost the same thing occurs. Currently it is also mega hip to found a social media agency. That's also mega trendy now, Tai Lopez has pushed that.
00:22:58
NielsAnd it was carried on by the human centipede.
00:22:58
Seba(laughing) Yes, were carried on. Allright Guys, then I would say we'll hear you in the next podcast, thanks for your time, see you then.
00:23:09
Niels: Peace!
By 
German 
English 