Google Keyword Research with the Keyword Matrix

December 29, 2018

The Keyword Research is one of the most important topics in Search engine optimization and is used at the OnPage optimization unfortunately neglected far too often. Ideally, thorough research into the desired keywords should be carried out at the start of every project so that unprofitable projects can be identified and avoided in advance. Furthermore, thorough Keyword research, both the competitive situation and the opportunities on the market can be better assessed and the following questions answered:

How high is the demand for a particular search term?
What is the strength of the competition?
How much effort does it take to position my website well for the chosen term?
What is my return of investment

Keyword research practical example:

Initial situation

Eddy Ad has an advertisingagencywhich specializes in marketing products via social media. The Google Keyword Tool shows him that the term "social media marketing" is searched for 1,000 - 10,000 times a month, the combination "social media" even 10,00 times - 100,000. Search volume he would not have expected. He immediately creates a Landing Page and wants to optimize this page for the two terms social media and social media marketing. Has he chosen the right search terms?

Analysis:

Although the Google Keyword tool for the terms social media and social media marketing is quite a high Search volume the choice of keywords is suboptimal. In addition to the number of search queries per month, the competition factor is also decisive. How strong and competitive a particular Keyword can be recognized, for example, by the strength of the pages in the TOP 10 and the number of relevant search results that Google displays for the search term. These factors should not be viewed in isolation from each other. For our example "social media", Google presents me with an impressive 4 billion results. What's more, two Wikipedia articles are listed in the top two positions. With the high and strong competition, it will be difficult to get into the TOP TEN, let alone the top three places.

Keyword research by means of a keyword matrix

The Keyword matrix helps to identify and analyze the potential of a search term in advance. It also provides an initial overview of how much effort would be required to rank a website or article for a specific search term. Keyword to land on the top ranks of search engine mogul Google.

Competitive strength: Number of search results for a Keyword. For the Keyword niche matrix, it is important to put the search term in quotation marks.
Search queries: Number of local search queries per month for a term or a selected word combination (exact setting)

Notice:

UPDATE: Since the Google Keyword Planner no longer displays the exact search volumes, it is advisable to use alternative tools. I personally prefer to work with the Ahrefs Keywordfinder, but since this is not necessarily cheap, there are also free, useful options.

For example, you can Ubersuggest by Neil Patelwith a free account, you can use up to 5 Keyword Searches at KWFinder or create a test account with SEOMoz.

A detailed Keyword Research may take time, but it is much easier to find good Ranking Achieve results and Traffic generate. The bottom line is that you save time and have a direct cost-benefit comparison. The Keyword Matrix has a very simple design and is only intended to convey a feeling for the lucrativeness of a selected niche. Other relevant factors such as the trend development of certain topics or the viral effect that exciting and interesting topics experience through word-of-mouth propaganda are not included. Nevertheless, the Keyword Matrix especially for new projects to get a first impression of the potential of the topic and possible articles.

I therefore recommend you to make a list with all the interesting Keyword on your niche topic and its profitability, which you will be Keyword matrix.

FAQ

What is a Keyword Matrix?

A keyword matrix is a tool that can be used to research keywords for search engine optimization (SEO). It allows users to identify different keywords that best match their content. It has various search functions that can be used to find relevant keywords that maximize traffic return.

How does Google Keyword Research work with the Keyword Matrix?

Google Keyword Research with Keyword Matrix works by entering a specific keyword and a group of similar keywords (the so-called long-tail keywords) into the tool. Then, the Keyword Matrix searches Google's database for the most relevant keywords that best represent your content.

Why should I use the Keyword Matrix to research my keywords?

The Keyword Matrix should be used to research more keywords than just the main keyword. It helps to make your content better indexed online and more discoverable. It also helps improve your SEO performance by presenting relevant keywords that match your content.

What are the advantages of using the Keyword Matrix?

Using the Keyword Matrix offers you several advantages. On the one hand, you can use the tool to perform more accurate keyword research by researching more than just the main keyword. On the other hand, you can generate more traffic to your website by including more relevant keywords in your content.

Can I use the Keyword Matrix for free?

Yes, Keyword Matrix can be used for free. It offers a free trial version, as well as a full version available for a small fee.

What types of keywords can I research with the Keyword Matrix?

With Keyword Matrix, you can research a variety of keywords, including general, local, and long-tail keywords. You can also search for relevant trending keywords that are particularly important based on your target audience's recent search queries.

How much time do I need to use the Keyword Matrix?

Using the Keyword Matrix usually takes no more than 5 minutes. All you have to do is enter a keyword into the tool and filter out the relevant keywords. The entire research should be completed in a few minutes.

Can I also use the Keyword Matrix for local SEO?

Yes, the Keyword Matrix can also be used for local SEO. You can use the tool to search for relevant keywords tailored to your local target markets. This way, you can adjust your SEO strategy for your local markets and respond better to search queries.

Can I incorporate the keywords I researched with the Keyword Matrix into my content?

Yes, the keywords you found with the Keyword Matrix can be inserted into your content. However, it's important that you don't overuse the keywords, as this is considered spamming by Google and can damage your position in the search results.

How can using the Keyword Matrix help my business?

Using the Keyword Matrix can help your business by allowing you to research effective keywords that better represent your content. This will help you get more traffic to your website, which can ultimately lead to more sales and more profit.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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