Establishment of an organic sales channel for Bächlein GmbH from Coburg and its website "baechlein.de" as well as the Improving rankings for essential keywords from the plumbing supplies industry.
AThe aim of the project was to establish an organic sales channel for Bächlein GmbH from Coburg and its website "baechlein.de" and to improve the rankings for essential keywords from the sanitary supplies sector.
01.05.2022 until 10.10.2022
5 months + (continuous)
Ranked over 300 keywords on page 1 of Google within 5+ months & achieved significant increase in sales through organic SEO + built a stable traffic value of nearly 900 $.
approx. 3.900 € /month
Full service with focus on content & link building
*(Cost if the traffic would be purchased through Google Ads).
An optimization of the organic sales channel and an improvement of relevant rankings of the online store of Bächlein GmBH through consulting, OnPage optimizations & technical aspects, URL and metadata optimization, strong SEO content & steady, stable link building.
Reason: At the start of the project, the store did not yet have any significant authority in contrast to the strong competition and had only limited relevant keyword rankings. Proper SEO was still completely missing.
Initial situation: Brook is a conversion-strong online store, but the majority of the keywords were not on top positions, which bring the really relevant sales. The store is based on Shopify. This limits on the one hand the technical SEO, but made the work on the URL structures and texts much easier.
Together with the Bächlein team, we formulated trustworthiness and authority in the eyes of Google as a Main Goal and are proud of the first measurable results after just 3+ months.
The goal was to generate a reliable stream of new monthly customers through Google top rankings for the store and the products of Bächlein GmbH, as well as with now following selected blogs.
Target #1: Top rankings for product keywords, in order to expand the organic sales channel.
Target #2: Top rankings for contributions around the topic of Sanitary supplies and related problems for end users, in order to reach new interested parties.
Bächlein is not yet a market leader or top dog - which is why it was all the more difficult to compete against large DIY stores or similar high-class sanitary ware stores, such as instmaier to exist. Nevertheless, the starting position was not completely hopeless, because the store already ranked for some strong keywords. The store has already existed since October 2020, but unfortunately there was not yet a basic set of good backlinks - which is why the Domain Authority was still quite weak. But in the meantime, the foundation is right due to excellent cooperation.
→ Competitive strength for product keywords: 7/10
→ Competitive strength for content keywords: 6/10
→ Competitors are predominantly:
a) Online stores for sanitary ware (direct competition in the B2C business) and DIY stores with B2C shipping
b) Content pages & blogs around all topics related to the renovation and equipment of wet rooms (kitchen, bathroom, garden) (indirect competition).
Conversion strong product keyword
Change of position
+75 places - in 9th place
+12 places - in 11th place
+5 places - in 8th place
+5 places - in 10th place
+90 seats - in 10th place
There was strong competition for all product keywords right from the start. The domain authority of almost all competitors was also stronger than that of the client.
In addition, this client had a fairly young website, with a moderate number of products, but good categories, with strong search volumes behind them - in other words, a lot of potential for a site that was still "green behind the ears" for Google and first had to prove itself.
Therefore, it was especially important to first build a base of DoFollow backlinks and optimize all URL-related aspects before using data-based content to optimize the most important product categories & products.