{"id":4877,"date":"2018-12-27T13:52:22","date_gmt":"2018-12-27T12:52:22","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?p=2522"},"modified":"2021-11-15T07:54:32","modified_gmt":"2021-11-15T06:54:32","slug":"what-is-a-burned-domain","status":"publish","type":"post","link":"https:\/\/wolf-of-seo.de\/en\/blog\/what-is-a-burned-domain\/","title":{"rendered":"What is a burnt domain?"},"content":{"rendered":"
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Keep an eye out when buying a domain! Because if you think you're just going to get a domain that sounds good and suits your company, you could be in for a nasty surprise. The domain should not only be well chosen for the people who will visit the website, for example, it should be memorable and not too long. No, as a company you usually also want to be found via search engines. And if you get a so-called \"burnt\" domain due to ignorance and too little research, this is more than just annoying, because it will be difficult or impossible to achieve search engine rankings. All the great content, services and products will then be of no use.<\/p>

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When do we speak of a burned domain?<\/h2>

Burnt means: You can't do anything with this domain at the search engines anymore. Someone had already registered this domain once and made mischief with it. Mischief means for example spamming or also Link purchase<\/span>. Unfug bedeutet, man hat sich nicht an die Richtlinien der Suchmaschinen gehalten, wobei Google hier in Deutschland die bedeutendste ist. Es wurde für die Domain sogenanntes “Black Hat” SEO betrieben, womit unerlaubte SEO Maßnahmen gemeint sind.<\/p>

How do I know if a domain has been registered before?<\/h2>

To find out whether the domain is completely new and whether no one has registered it before, make a so-called Whois query. This will tell you, for example, who is technically responsible for the domain and who the domain owner is. Some Whois tools also tell you whether the domain has been registered before. This is possible, for example, with the tool whois.domaintools.com<\/a>. Enter the desired domain name at the top of the search mask under \"Wois Lookup\" and you will receive information on this domain. Sometimes you want to register the domain name with other endings (.de and .com are often registered together, for example) to prevent competitors from booking them. In the Registration tab, you can see the domain name with other endings and their registration status.<\/p>

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How do I find out if a domain is possibly burned?<\/h2>

If the domain has never been registered before, then you're in luck. Otherwise, think about whether you absolutely have to have it. If yes, then it's time to research and research again. What exactly you need to consider Matt Cutts<\/span>, the head of the Google Webspam team in a video on the subject.<\/p>

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