{"id":32245,"date":"2023-01-29T10:14:57","date_gmt":"2023-01-29T09:14:57","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?p=32245"},"modified":"2023-01-29T10:28:21","modified_gmt":"2023-01-29T09:28:21","slug":"google-ranking-losses","status":"publish","type":"post","link":"https:\/\/wolf-of-seo.de\/en\/blog\/google-ranking-losses\/","title":{"rendered":"Google ranking loss: 9 reasons and what you can do about it"},"content":{"rendered":"<p>Imagine waking up one morning, looking at your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span>report and you realize that the hard-earned <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> of your website has completely changed. It has disappeared from Google's top 10 and top 100 without a trace. I bet that's not the best feeling in the world.<\/p>\n\n\n\n<p>This isn't scaremongering, but you need to acknowledge that it may happen one day and that you need to know how to deal with it. We've put together these SEO tips to keep you on the safe side. No panic, no confusion - just be ready to recover like a superhero from whatever caused your ranking loss.<\/p>\n\n\n\n<p>Here are the top 9 reasons for sudden ranking loss with a list of symptoms, recovery tips and prevention methods for each reason. But before you read them...<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uberprufe-ob-deine-daten-korrekt-sind\"><strong>Check whether your data is correct<\/strong><\/h2>\n\n\n\n<p>If you work with SEO-<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span>-burglaries and <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span>-changes, it is important that you double check the accuracy of your data. Make sure you're not barking up the wrong tree if you're missing data for a specific time period, device or page type. The good news is that such gaps can be easily found and avoided in the future.<\/p>\n\n\n\n<p>It is also not uncommon for traffic to fluctuate. To put your mind at ease, you can compare statistics by calculating an average fluctuation in SEO traffic. For example, you can calculate your weekly SEO<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> for the last 12 months and calculate the average fluctuation. If the drop is still dramatic... you're on the right track!<\/p>\n\n\n\n<p>Schlie&#xDF;lich musst du sehen, ob der R&#xFC;ckgang tats&#xE4;chlich anh&#xE4;lt. Oben siehst du die Daten der Google Search Console f&#xFC;r eine unserer Seiten. Du siehst, dass es in letzter Zeit einige Turbulenzen gab, aber die Seite hat sich wieder erholt. Ich wei&#xDF; nicht, was die Schwankungen verursacht hat, wahrscheinlich hat Google mit dem Algorithmus gespielt. In solchen F&#xE4;llen ist es wichtig, einen k&#xFC;hlen Kopf zu bewahren und abzuwarten, ob sich die Situation von selbst l&#xF6;st.<\/p>\n\n\n\n<p><strong>Reasons for the deterioration in the ranking<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manual punishment by the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span><\/li>\n\n\n\n<li>Google algorithm update<\/li>\n\n\n\n<li>Competitors rank before you on Google<\/li>\n\n\n\n<li>Lost <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/li>\n\n\n\n<li>Changes to the website<\/li>\n\n\n\n<li>Changes in user behavior<\/li>\n\n\n\n<li>Cannibalization of SEM <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/li>\n\n\n\n<li>Mobile-first indexing<\/li>\n\n\n\n<li><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span> Changes<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is your website still indexed?<\/strong><\/h2>\n\n\n\n<p>First, search for a site: domain name query to quickly check if your website is still indexed.<\/p>\n\n\n\n<p>If your pages still appear in the search results, that's good news. If most of your pages have suddenly disappeared from the search engine indexes, this may mean that you have been manually penalized. However, it can also be an indication of technical SEO issues, which we will discuss below.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Manual penalty by the search engine<\/strong><\/h2>\n\n\n\n<p>Manual penalties are imposed by human reviewers at Google when they find that pages on your website do not meet Google's quality guidelines. There are various reasons for manual Google penalties, the most common being Your website has been hacked, contains user-generated spam, unnatural <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>thin content and cloaking. Here you can find out more about the different types of manual penalties and how you can deal with them, as explained by Google.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diagnosis<\/strong><\/h3>\n\n\n\n<p>If you notice a severe ranking loss overnight (more than 10 positions) on a significant number of keywords, you should first look for manual penalties. These are easy to find: Log into your Google Search Console account and go to the Security and Manual Actions &gt; Manual Actions section. If the site has indeed received a manual penalty, you'll see a notice in your account specifically stating that it's a manual action and why. Google isn't very specific, but it's a good indication of where to look for the culprit. It also indicates whether the action affects the entire site or only certain pages\/subdomains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Manuelle-Abstrafung.png\" alt=\"Manual punishment\" class=\"wp-image-32246\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The solution<\/strong><\/h3>\n\n\n\n<p>The first thing you need to do is find out what exactly is harming your website. For onpage issues, you can easily guess the cause as you probably already recognized the dangers when you tried the grey hat technique. Offpage issues can be caused by algorithm changes, incorrect link building tactics or deliberate trickery by someone who wants to damage your stats. If you have no idea what caused your Google penalty, here are the most common offenses and SEO tips for each.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Negative SEO:<\/h2>\n\n\n\n<p>Negative SEO aims to degrade the ranking of a competitor's website in search engine results. These activities usually involve the deliberate creation of spammy, unnatural <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> auf die Website, Content-<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Scraping<\/span> und sogar das Hacken der Website. Erfolgreiche negative SEO-Angriffe sind selten, k&#xF6;nnen aber bei einer gro&#xDF;en Anzahl von Suchbegriffen zu erheblichen Rankingverlusten f&#xFC;hren.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unnatural inbound links<\/strong><\/h3>\n\n\n\n<p>Your website can be <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> be damaged by spam sources. This can either be because you are using inferior <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> kaufst, oder daran, dass deine Konkurrenten deine Website angreifen. In jedem Fall solltest du dein Backlink-Profil mit Ahrefs, SEMrush oder der Google Search Console &#xFC;berpr&#xFC;fen und auf zwei Dinge achten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a current increase in <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> and<\/li>\n\n\n\n<li>a penalty risk for each of your backlink sources.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Negativ-SEO-Angriff-1024x427.png\" alt=\"Negative SEO attack\" class=\"wp-image-32258\"\/><figcaption class=\"wp-element-caption\"><br><strong>&#xDC;berpr&#xFC;fe deine SEO Tools im Summary <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Dashboard<\/span> on spikes.<br><\/strong>To see which links have contributed to a spike, switch to the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Dashboard<\/span> and sort the links in descending order by the date they were first found. This way, the newest links will appear at the top of the list, so you can quickly investigate them.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Spamlinks-Beispiele-803x1024.png\" alt=\"Spam links examples\" class=\"wp-image-32257\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Correction<\/strong><\/h3>\n\n\n\n<p>Before you <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> disavowst that seem risky to you, it's best to check each link manually. If the negative SEO attack you have identified is based on <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> based, get to work quickly to remove the spam links with the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Disavow Tool<\/span> to remove.<\/p>\n\n\n\n<p>If you use one of the SEO tools to disavow, make sure you select the disavow mode for the entire domain. When you have finished your list for the disavow file, go to Settings &gt; Disavow\/Blacklist. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>check the URLs you want to disavow and click on Export.<\/p>\n\n\n\n<p>You will receive all the links to be disavowed in a single file, which you can then upload using Google's disavow tool.<\/p>\n\n\n\n<p>After you have <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>, which is the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Penalty<\/span> disavowed, submit a reconsideration request to Google. To do this, click on Request reconsideration in the Manual actions section of your Search Console account. It is advisable to add a comment to the request describing the steps you have taken to resolve the problem. Google will review the request and should resolve the issue within one to two weeks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prevention<\/strong><\/h3>\n\n\n\n<p>Remember that maintaining your backlink profile is an ongoing task, even after the SEO attack is over. Regular backlink audits are the best way to protect yourself from a ranking loss. SEO SpyGlass is a great tool to get updates on your link profile: It shows you history graphs for both the number of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> in your profile as well as for the number of referring domains. An unusual increase in one of these graphs is reason enough to check the links that your website has suddenly received.<\/p>\n\n\n\n<p>Also pay attention to other statistics about your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>such as the distribution of anchor texts and their diversity. You can find these statistics below in the Summary module.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scraped Content<\/strong><\/h2>\n\n\n\n<p>Scraped content is another common negative SEO technique that involves copying a website's content to other websites. If Google finds the \"stolen\" version first, it may downgrade your site and rank the scraper's site instead. With the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Copyscape<\/span> Plagiarism Checker kannst du herausfinden, ob jemand deine Inhalte auf anderen Websites kopiert oder ob deine Autor\/innen Inhalte von anderen Websites kopieren &#x2013; beides ist gleicherma&#xDF;en schlecht f&#xFC;r die Suchmaschinenoptimierung. Du brauchst nur die <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> of your page to find out if there are duplicates of it online.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h3>\n\n\n\n<p>Unfortunately, there is no disavow tool for scrapers. You could contact the person stealing your content, but you probably know they won't respond. A more effective way to solve the problem - especially if the scraping is systematic - is to report the scraper via Google's copyright infringement reporting form and, if necessary, deny them access to the website, which unfortunately can also be circumvented via a proxy. Difficult situation, but Google usually recognizes the original, as you first have to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">indexed<\/span> and does not allow any ranking damage.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Website Hacking<\/strong><\/h2>\n\n\n\n<p>There are dozens of ways for intruders to compromise the security of your website. Using http to exchange sensitive data with visitors, passwords, uploading files - all of these can make your website vulnerable. Google only wants to display trustworthy content and therefore scans websites for malware. If they find out that your website has been hacked, they'll let you know in your Google Search Console. Read Google's comprehensive guide on how to recover from a hack attack on your website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>On-page violations:<\/strong><\/h2>\n\n\n\n<p>On-Page-Verst&#xF6;&#xDF;e sind etwas, das du kontrollieren kannst und solltest. Sie entstehen oft durch falsche SEO-Ma&#xDF;nahmen wie minderwertige Inhalte, Duplicate Content oder <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span>-Spamming.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>User generated spam<\/strong><\/h2>\n\n\n\n<p>Comment spam is a negative SEO technique that can measurably affect your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> can have an impact. Go through the pages of your website that allow user-generated content (product reviews, blog post comments, forums) and look for spam comments. These usually contain links, unlinked mentions of products\/companies or simply look like they don't belong. Delete the comments, block the accounts and consider additional measures to prevent user-generated spam in the future.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unnatural outgoing links<\/strong><\/h2>\n\n\n\n<p>In this case, you can probably guess which links will be added to your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> geschadet haben. Das h&#xE4;ufigste Problem sind bezahlte Links oder Links, die Teil eines Linktauschprogramms sind. Entferne solche Links von deiner Website oder schlie&#xDF;e sie mit Nofollow-Tags von der Indexierung aus.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Remove spam links<\/strong><\/h3>\n\n\n\n<p>It is unlikely that a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Link exchange<\/span> takes place without your knowledge, at least as long as you run your website yourself. If you accept content contributions, make sure that every single contribution is checked and that the links contained are natural and preferably nofollow.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Algorithm Update<\/strong><\/h2>\n\n\n\n<p>An algorithm update can affect the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> of your website. Firstly, it may be a new algorithm (or a major update to an older algorithm) released by Google. Secondly, it may be one of the constant updates to the known algorithms.<\/p>\n\n\n\n<p>Since Google's Penguin and Panda algorithms are part of the core algorithm of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> (and therefore likely to be updated more frequently than before), they are the most important updates to look out for, regardless of niche and type of business. And 2019 was marked by several updates to Google's core algorithm and the introduction of BERT. All the more reason to focus on the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Intention<\/span> to focus on choosing your important keywords, creating quality links and content, and providing only great user experiences.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diagnosis<\/strong><\/h3>\n\n\n\n<p>If you suspect that an algorithm update has been introduced that could affect your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> check the search engine news to see if there is any information on this or if other <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> have had similar experiences. Usually, Google confirms the update and this information is immediately published on SEO news platforms such as \"Search Engine Land\" and \"Search Engine Roundtable\". Note that the update can also be niche-specific and only affect a small number of websites. In this case, the news may not be published immediately.<\/p>\n\n\n\n<p>If the update is reported in the news, you'll find information about what the update is about and what you need to do to recover. Otherwise, you can also ask the SEO community on Reddit or in your favorite SEO forum - people there are always helpful and quick to respond.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Check SERP history in your SEO tool<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/SERP-Verlauf-Negativ-SEO-1024x284.png\" alt=\"SERP History Negative SEO\" class=\"wp-image-32256\" width=\"840\" height=\"232\"\/><\/figure>\n\n\n\n<p>The chart can display fluctuations for individual keywords, for all keywords in your project or for both.<\/p>\n\n\n\n<p>Fluctuations in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span> indicate that an update of the Google algorithm may have taken place.<\/p>\n\n\n\n<p>If you have strong fluctuations in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span> for your keywords, but you're not sure what the update is about, take a look at some of your competitors and competitors that have fallen out of the top results along with your site. Take a close look at these pages and try to find common patterns that may have caused the drop.<\/p>\n\n\n\n<p>Then look at the pages that have improved their rankings and are now in the top results. Again, look for the patterns that characterize these pages: Do they have more content? More images? Do they have videos? Depending on the patterns you discover, think about how you can improve your site using the same techniques.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Correction<\/strong><\/h3>\n\n\n\n<p>If your site is affected by an older Google update, you can find information on the most important Google updates and tips on how to deal with them in this article.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prevention<\/h3>\n\n\n\n<p>Of course, there's no sure way to protect yourself from future Google updates that you don't know about. What you can do, however, is to stay away from gray SEO fads that have nothing but the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> to manipulate.<\/p>\n\n\n\n<p>To protect yourself from the penguin, you should remember that your link building must be fair. When you place links on your website, make sure that you only use links from relevant websites and that your anchor texts are varied. You should also regularly check your link profile for suspicious links pointing to you.<\/p>\n\n\n\n<p>Um zu verhindern, dass du von Panda betroffen bist, solltest du deine Website crawlen und nach doppelten Inhalten suchen. Du kannst dies mit deinem SEO-Tool tun und potenziell problematische Seiten identifizieren, indem du in deinem Site Audit nach doppelten Titeln und doppelten Meta-Beschreibungen suchst.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Competitors rank before you on Google<\/strong><\/h2>\n\n\n\n<p>It may be that everything is fine with your website, but your competitors are performing better. Although this is rarely the reason for a dramatic drop in rankings, it is worth investigating your competitors' activities if you have lost a few positions overall.<\/p>\n\n\n\n<p>Use your SEO tool to see how rankings have changed for you and your competitors. If the changes are chaotic (new websites, frequent shifts, lots of movement), you're likely experiencing a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Dance<\/span> - a short period of high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span>-volatility due to small algorithm changes. In this case, there is no need for action. However, if you notice that many of your positions are taken by the same few websites, it's time for a thorough analysis.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO competition analysis to see through the ranking tactics of the competition<\/strong><\/h3>\n\n\n\n<p>If your competitor has outranked you for a large number of keywords, they have probably made some improvements to their website. In this case, you should check their website and see if they have overtaken you either in technical optimization or in the size and quality of their backlink profile.<\/p>\n\n\n\n<p>If you notice shifts in some keywords, the cause is probably on-page optimization. The competitor is probably updating one page at a time, improving content and optimizing keywords, headings and HTML tags. In this case, you should visit the pages in question to see how they perform compared to your own pages and to gather optimization ideas.<\/p>\n\n\n\n<p><strong>Tip. <\/strong>Tracking the rankings of your main competitors is almost as important as tracking your own site. As you track rankings and perform both on-page and off-page audits, you should also check your competitors' sites to see and understand their progress and tactics. If they're growing steadily, it means they're doing something right - which in turn means you need to adjust your own strategies accordingly, even if they haven't overtaken you yet.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lost backlinks<\/strong><\/h2>\n\n\n\n<p>Just as the acquisition of new, low-quality links can impact SERPs, the loss of existing, high-quality <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> have consequences. To check whether lost <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> the reason for your worse <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> are, open your SEO tool and go to Summary &gt; New\/Lost <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> - History. You can use the graph to assess your backlink situation at a glance and see whether there are any critical losses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Linkverlust-SEO-1024x815.png\" alt=\"\" class=\"wp-image-32254\"\/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Check the \"Link missing\" list.<\/strong><\/h2>\n\n\n\n<p>If you have lost <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> want to win back, it is logical that you should use the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> contact. How you do this depends on the type of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> ab. Do you have a relationship with the operator of the website? If so, a quick phone call may be enough to get the link back. If you have the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> email, Twitter or LinkedIn is the best solution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Verlorene-Backlinks-SEO-909x1024.png\" alt=\"Lost Backlinks SEO\" class=\"wp-image-32253\"\/><\/figure>\n\n\n\n<p>Tip! The possibility, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> is another reason to check your link profile regularly. If you notice that a link has been lost immediately after removal (rather than four months later), it's much more likely that the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> remembers that he removed the link and understands your concern.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Changes to the website<\/strong><\/h2>\n\n\n\n<p>If you make fundamental changes to your website - e.g. a new design, a change to your CMS or switching to HTTPS - it is almost certain that your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> is affected by this. A little carelessness can have serious consequences for your SEO performance and lead to a measurable drop.<\/p>\n\n\n\n<p>If you have recently made changes to your website, open Google Search Console and go to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Index<\/span> &gt; Coverage. A sharp increase in errors or warnings that match the website's modification date should confirm your suspicions. Switch between tabs and view the error report to see what problems have occurred since you made changes to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Check the Google Search Console for errors and warnings before and after the changes.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Search-Console-Fehler-1024x708.png\" alt=\"Search Console Error\" class=\"wp-image-32252\"\/><\/figure>\n\n\n\n<p>Fortunately, Google logs and describes all discovered <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Crawling<\/span>- and indexing problems directly in the coverage tab, so that the problem can be identified and fixed relatively easily.<\/p>\n\n\n\n<p>Tip. Use WebSite Auditor together with Search Console to check for HTTPS issues, 4xx pages, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span>-chains and many other technical problems that can be caused by changes to the website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Changes in user behavior<\/strong><\/h3>\n\n\n\n<p>Google representatives often say that behavioral data is too volatile to be the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> but a number of search patents and several real-life experiments say otherwise. Although we understand that this is controversial, it's possible that some of your ranking drops can be explained by a drop in your click-through rates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Aenderungen-im-Nutzerverhalten-1024x356.png\" alt=\"Changes-in-User-Behavior\" class=\"wp-image-32251\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diagnosis<\/strong><\/h3>\n\n\n\n<p>To check if this is the case, open Google Search Console, go to Performance &gt; <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search results<\/span> and check if there are any changes in your click-through rates. You can display your CTR for the entire website or add filters to display the CTRs for individual pages or search queries.<br>Die Verbesserung deiner CTR ist keine &#x201E;schnelle L&#xF6;sung&#x201C; und du wirst wahrscheinlich eine Weile experimentieren m&#xFC;ssen, bis deine Bem&#xFC;hungen Fr&#xFC;chte tragen. In jedem Fall solltest du die entsprechende <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span> and see how your snippet compares to your competitors' snippets. Depending on what you find, you may need to change your title and your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meta description<\/span> optimize or use schema markup to enrich your snippet with rich elements.<\/p>\n\n\n\n<p>A good CTR hack is PPC-related. If you work with paid search, you know how effective A\/B testing your ads can be. Test some snippet variations in <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/span> and observe how the changes affect CTR so you can use these insights for your organic ads. Of course, you don't have to do this for every single page on your site - instead, look for patterns that you can use in your optimization efforts. What wording is suitable for the title? Does a CTA run in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Meta description<\/span> better? Write down the tactics that work best and incorporate them into the pages that rank in organic search.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cannibalization of SEM traffic<\/strong><\/h2>\n\n\n\n<p>SEM-<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> comes from paid advertising, while SEO<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> comes from organic search, and sometimes one can get in the way of the other. Your ads get preferential treatment in the SERPs and have no problem stealing a sizable chunk of traffic from your own organic results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/SEO-Traffic-ohne-SEA-1024x355.png\" alt=\"SEO traffic-without-SEA\" class=\"wp-image-32250\"\/><\/figure>\n\n\n\n<p>Compare the list of keywords in your PPC campaigns with the ones that you're using organically. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> bring. If you discover duplicate keywords, don't hesitate to suspend the PPC campaigns from which they originated. Because why would you for <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> that you can also get for free?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mobile-first indexing<\/strong><\/h2>\n\n\n\n<p>Search engines are particularly concerned with making the Internet mobile-friendly. When it comes to the Google<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> mobile-friendly websites have a much higher priority. But don't panic, this doesn't mean that desktop websites aren't taking part in the SEO competition.<\/p>\n\n\n\n<p>However, the lack of a mobile-friendly version of the website can be the reason for a sudden change in ranking and a drop in SEO traffic. For example, one of your competitors may have optimized their website for mobile devices and therefore you rank better than them on a mobile device.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diagnosis<\/strong><\/h3>\n\n\n\n<p>To find out if the drop in your SEO ranking is related to mobile-friendliness, you can check your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> in Google Analytics nach dem jeweiligen Ger&#xE4;t filtern. In der Search Console findest du au&#xDF;erdem ein nettes kostenloses Tool, mit dem du &#xFC;berpr&#xFC;fen kannst, ob deine Website f&#xFC;r Mobilger&#xE4;te geeignet ist. Wenn nicht, ist es h&#xF6;chste Zeit, dies zu tun. &#xDC;berlege doch einmal, wie oft du selbst mit deinem Handy im Internet surfst.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/SEO-Mobilfreundlichkeit-1024x590.png\" alt=\"SEO Mobile Friendliness\" class=\"wp-image-32249\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SERP changes<\/strong><\/h2>\n\n\n\n<p>And the last, but not least important reason, which relates to your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> can have an impact: Google is changing its search results pages. Even if it only happens every few months, it may be that Google has started to answer some of your search queries directly in the search results.<\/p>\n\n\n\n<p>Google has recently expanded its <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search results<\/span> increasingly with Knowledge Panels, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Rich snippets<\/span>Q&amp;A sections, video clips, product pages, job ads and many other things. Although these elements are beneficial for the user, they are at the expense of organic content. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search results<\/span>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Serp-Aenderungen-Rankingverlust-858x1024.png\" alt=\"\" class=\"wp-image-32248\"\/><\/figure>\n\n\n\n<p>If you have the impression that the new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span>-If your snippets are not using the rich features that Google has introduced, it's probably time to learn how to use structured data to improve your snippets and either compete with them or maybe even become a part of them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Let me know if I've missed a reason for a sudden drop in rankings. I'm curious if you've ever experienced a dramatic drop yourself and how you dealt with it. In the meantime, you can save this list for a rainy day and hope you never need it. Cheers!<\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine waking up one morning, looking at your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span><\/span>report and you realize that the hard-earned <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span><\/span> of your website has completely changed. It has disappeared from Google's top 10 and top 100 without a trace. I bet that's not the best feeling in the world. This isn't scaremongering, but you [...].<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32245","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"acf":{"show_faq":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Rankingverluste: 9 Gr\u00fcnde und was du tun kannst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/blog\/google-ranking-losses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Rankingverluste: 9 Gr\u00fcnde und was du tun kannst\" \/>\n<meta property=\"og:description\" content=\"Stell dir vor, du wachst eines Morgens auf, schaust auf deinen Ranking-Bericht und stellst fest, dass sich das hart erarbeitete Ranking deiner Website komplett ver&#xE4;ndert hat. Sie ist spurlos aus den Top 10 und Top 100 von Google verschwunden. Ich wette, das ist nicht das sch&#xF6;nste Gef&#xFC;hl der Welt. Das ist keine Panikmache, aber du [&#x2026;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/blog\/google-ranking-losses\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/n.sniprs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-29T09:14:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-29T09:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Manuelle-Abstrafung.png\" \/>\n<meta name=\"author\" content=\"Niels Stuck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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